Category: Blog

5 Ways to Open Multiple Revenue Streams in Senior Care Franchising

Overhead shot of people looking at marketing material

Building a financially sustainable business starts by embracing multiple revenue streams. Offering one service isn’t enough if your goal is to remain economically resilient—that’s why many entrepreneurs turn to senior care to grow strong businesses. In senior care, there are many ways to diversify your income streams to scale your business. Discover how varying streams of income help fuel franchise growth and why partnering with brands like A Place At Home sets you up for success in the booming senior care market.

What Is a Multi-Stream Franchise Model in Senior Care?

Economic uncertainty can threaten the prosperity of single-service businesses. That’s why A Place At Home is structured to offer a variety of senior care services, giving franchisees the ability to diversify their income through multiple revenue streams.

We offer the following to clients and their families:

In-home senior care: Often the most common and consistent revenue stream for senior care franchises, in-home care includes a multitude of services such as companion, personal, and memory care. These offerings are typically billed on an hourly basis and provide strong recurring revenue potential—especially when you understand how to get private pay home care clients.
Specialized care: Specialized care is tailored for seniors living with chronic conditions like dementia, Parkinson’s, or Alzheimer’s disease, as well as those recovering from strokes, falls, or surgeries. Going beyond traditional in-home care, this type of care often requires a more skilled team. However, it allows franchisees to serve a wider range of clients, creating additional revenue opportunities.
Care coordination: Care coordination services help families navigate the healthcare system. With offerings such as scheduling medical appointments, communicating with physicians, and managing discharge plans, we ensure all aspects of a senior’s care are properly aligned—building trust and loyalty with clients and their families.
Senior living alternatives: A referral-based service, franchisees earn commissions from local long-term care facilities for successfully placing seniors in their living arrangements. Ideal for families overwhelmed by the placement process, this service provides a low-overhead, scalable stream of income for franchisees.
Healthcare staffing solutions: A B2B service that complements the B2C side of the business, franchisees can also provide staffing solutions to senior living communities, rehab centers, or medical offices that are short-staffed. With the ongoing shortage of healthcare workers, you can utilize your existing caregiver workforce to open new revenue streams.

How These Multiple Revenue Streams Work Together

Each of these revenue streams is interconnected, creating a cycle of ongoing care. For example:

Frank is a 75-year-old man recovering from a recent surgery. His family brought in specialized care to help him heal at home. However, as Frank ages, his family realizes he may need long-term in-home care to help him with grooming and other personal needs. Eventually, Frank gets to a point where in-home care isn’t enough, and he needs to be placed in a long-term care facility.

Ideally, if you’re offering all the aforementioned services, Frank’s family can work directly with your business to get him the care he needs. This way, you’re not just establishing multiple revenue streams; you’re fostering a trusting relationship with Frank and his family. By supporting him through varying life stages, you’ve generated a sense of brand loyalty by keeping Frank in your care network for years.

Additionally, consider how offering these services under one brand streamlines your operations. Shared staffing, unified branding, and consolidated marketing efforts across services make it easier—and more cost-effective—to scale your business.

Why Franchise with A Place At Home

If you’re looking for a low-overhead, high-potential franchise opportunity, consider partnering with A Place At Home. Offering an affordable business venture, our startup costs range from $91,195 to $166,012, including our initial franchise fee of $49,500. With our diversified revenue stream franchising model, ongoing support, and national brand recognition, our franchisees have ample opportunity to capitalize on their investment.

We have prime territories available nationwide. Each of our protected markets has a minimum of 40,000 senior residents, providingsupplying you with numerous opportunitiesplenty of prospects to grow your business.

To learn more about where our territories are located, the services we offer, or how to get started, pleasesimply contact us today. Once we receive your inquiry, a member of our team will be in touch with you to schedule an introductory meeting.

Transforming Dementia Care: Our Partnership with PocketRN’s Revolutionary GUIDE Program

Bringing 24/7 virtual nursing support and respite care to families at no cost through Medicare’s groundbreaking dementia care initiative

Supporting Families Through Every Step of the Dementia Journey

At A Place At Home, we understand that caring for a loved one with dementia can feel overwhelming, isolating, and exhausting. That’s why we’re proud to announce our strategic partnership with PocketRN, a leading virtual nursing platform that’s revolutionizing dementia care through the Centers for Medicare & Medicaid Services (CMS) GUIDE program.

This partnership marks a significant milestone in our commitment to providing comprehensive, compassionate care that keeps families together, ensuring no one faces the challenges of dementia alone.

What Makes This Partnership Groundbreaking

The Power of the CMS GUIDE Model

The Guiding an Improved Dementia Experience (GUIDE) Model is a Centers for Medicare & Medicaid (CMS)-backed initiative that began on July 1, 2024, and will operate for eight years. This groundbreaking initiative is designed to enhance the quality of life for individuals with dementia and alleviate the burden on their caregivers.

As one of approximately 400 participants nationwide, PocketRN brings its innovative Nurse for Life approach to families dealing with dementia, offering comprehensive support at no cost to eligible Medicare beneficiaries.

Comprehensive Care That Goes Beyond Traditional Services

Through our partnership, families gain access to a comprehensive suite of dementia care services that address both immediate needs and long-term support:

24/7 Virtual Nursing Access PocketRN connects families directly with experienced nurses through a secure, user-friendly interface, providing clinical guidance, emotional support, and help answering questions that arise during dementia care. Once matched with a nurse, they remain a consistent presence—following your family’s care journey and providing personalized support through every step.

Personalized In-Home Respite Care Families who qualify for the respite benefit receive up to 72 hours of in-home care per year, delivered by our trained A Place At Home caregivers. This vital service provides family caregivers with the time they need to rest, recharge, and attend to their own well-being.

Ongoing Care Coordination The program includes comprehensive care coordination with existing doctors, specialists, and medical equipment suppliers, ensuring seamless communication across all aspects of your loved one’s care.

Addressing the Critical Need for Dementia Care Support

The Reality of Family Caregiving

According to a recent AARP study, over 84% of family caregivers report that caregiving had a moderate or high impact on the stress they feel daily. Dementia care presents unique challenges that can lead to caregiver burnout, social isolation, and financial strain.

The anticipated outcomes of the GUIDE Model include increased caregiver empowerment and a reduction in Medicare and Medicaid expenditures—primarily achieved by preventing or delaying the need for long-term nursing home stays.

Breaking Down Barriers to Quality Care

Traditional dementia care options have often been fragmented, expensive, and difficult to access. Our partnership with PocketRN through the GUIDE program removes these barriers by providing:

Zero cost to eligible Medicare beneficiaries
Immediate virtual access to dementia-trained nurses
Consistent care relationships that build trust over time
Flexible support available when and where families need it most

How the Partnership Works

Seamless Integration of Services

Our collaboration creates a seamless care experience that combines the best of both organizations:

Initial Assessment: PocketRN conducts comprehensive virtual assessments in alignment with CMS requirements
Home Safety Evaluation: Our A Place At Home team performs thorough home safety assessments
Ongoing Support: Families receive continuous virtual nursing support and regular in-home respite care
Care Coordination: Both teams work together to ensure all aspects of care are coordinated and optimized

Technology That Connects, Not Complicates

Families can video chat with their nurse anytime, anywhere—24/7 virtual access makes it easy to get support when it’s needed most. The platform is designed to be user-friendly and accessible through smartphones, tablets, or computers.

The Impact on Families and Communities

Real Support for Real Challenges

As Jennifer Axelrod, National Accounts and Growth Strategist at A Place At Home, explains: “Caregiving for a loved one, especially one with dementia, can be overwhelming physically, emotionally, and financially. This partnership gives families a lifeline. By combining Medicare-covered respite hours with 24/7 access to trained nurses, we’re not only expanding care, but we’re also helping caregivers breathe, reset, and know they’re not alone.”

Broader Healthcare Benefits

The program aims to bring about a secondary reduction in hospital, emergency department, and post-acute care utilization, creating positive ripple effects throughout the healthcare system while keeping families together at home.

Looking Ahead: The Future of Dementia Care

Expanding Access to Quality Care

PocketRN will utilize its national network of expert nurses to dramatically expand access to care for dementia patients and their families who may otherwise go without it. This eight-year initiative represents a fundamental shift toward more accessible, equitable, and effective dementia care.

Getting Started: How Families Can Access These Services

Eligibility and Enrollment

To qualify for the GUIDE program benefits:

Has dementia (a diagnosis can be provided)
Is enrolled in Traditional Medicare Parts A & B
Lives at home or in independent/assisted living
Is NOT currently in hospice or a skilled nursing care resident (short-term stays are OK)

To qualify for RESPITE benefits:

Has moderate to severe dementia
Has a family member or unpaid caregiver (does not need to live with the individual with dementia)

Contact Information

Families interested in learning more about our PocketRN partnership can:

Call PocketRN directly at (872) 233-4490
Contact your local A Place At Home to discuss how our services integrate with the GUIDE program benefits

Our Commitment to Comprehensive Care

This partnership with PocketRN reinforces our fundamental belief that every family deserves access to high-quality, compassionate care for individuals with dementia. By combining our expertise in in-home care with PocketRN’s innovative virtual nursing platform, we’re creating a new standard of care that truly puts families first.

As PocketRN CEO Jenna Morgenstern-Gaines states: “With PocketRN, patients and families get unwavering support from a dedicated, trusted nurse as they navigate the complexities of managing dementia at NO cost to them.”

Ready to learn more about how our partnership with PocketRN can support your family? Find your local A Place At Home location using our website, or visit aplaceathome.com/pocketrn to discover how the GUIDE program can provide the comprehensive dementia care support you need, when you need it most.

Can I Own a Senior Care Franchise with No Experience?

Businessman talking to two elderly people

Can I Own a Senior Care Franchise with No Experience?

A common question often uttered during the franchise discovery process is “Can you buy a franchise with no experience?” The short answer? Yes. Most franchise opportunities are designed specifically for first-time business owners. With a built-in business model, comprehensive training, and ongoing support, many first-time entrepreneurs turn to franchising as a way to enter an industry with reduced risk.

As someone interested in the booming senior care industry, discover how partnering with the right franchise can make all the difference when launching your business—even without experience.

What Matters More Than Experience?

While industry experience can certainly help new business owners, many senior care franchises look for entrepreneurs with the following attributes instead:

Empathy and people management: The ability to connect with clients, families, and caregivers is crucial to building a relationship-based business, such as senior care.
Operational discipline: Staying organized and following through on daily tasks helps maintain service standards and ensures compliance with regulatory requirements.
Community engagement mindset: Owners must be comfortable with outreach, local events, and networking to establish a referral pipeline.
Financial discipline: You don’t need to be an accountant, but you should have basic financial literacy and a strong focus on profitability to ensure long-term success.
Service-driven attitude: Franchisors look for franchisees who are passionate about helping others and building purpose-driven businesses.

Keep in mind that many franchise brands prioritize cultural fit over direct industry experience. Established franchisors have the tools and resources needed to help new entrepreneurs feel ready for business ownership. However, while operational processes can be taught, core personality traits—like empathy, discipline, and adaptability—cannot.

Do I Need a Background in Healthcare or Caregiving?

To put it simply: No, you do not need to have a background in healthcare and caregiving to own a senior care franchise. In fact, many franchisees do not have direct experience in the healthcare industry. Instead, they made the switch to business ownership after spending years working in corporate America—ultimately deciding to work hard for themselves instead of someone else.

With a senior care franchise opportunity like A Place At Home, you’ll have a dedicated team of highly trained caregivers who will provide care to seniors. As the owner, you’ll focus on handling administrative tasks, acquiring new clients, and other operational checklist items. Ultimately, your primary responsibility is to manage the business, while your staff delivers high-quality care.

How A Place At Home Helps You Start Strong

Starting a franchise with no experience can seem overwhelming. With A Place At Home, you’re not going into the process alone. We’ll be with you each step of your journey to ensure you’re set up for success from day one.

Our CARE track is designed to provide guidance and support to our new franchisees. During the CARE Launch stage, you’ll complete the CARE Sales and CARE Recruit and Retention virtual training. Then you’ll attend a hands-on 40-hour training program at our flagship location in Omaha, where you’ll learn how to do the following:

Use our scheduling software
Track financials
Manage payroll
Onboard new clients
Coordinate services
Recruit, hire, and train staff
Launch marketing and branding initiatives

However, support doesn’t stop once you’ve launched your business. Through our CARE Coaching, you’ll have regular calls with expert Franchise Business Coaches to help you understand key performance indicators (KPIs) and best practices so you can grow your business.

Get Started with A Place At Home Today

To learn more about how to become a successful entrepreneur through the A Place At Home franchise opportunity, contact us today. Once we receive your inquiry, a member of our team will be in touch to arrange an introductory meeting.

A Place At Home Franchise Recognized Among Franchise Business Review’s Most Profitable Franchises for 2025

How senior care excellence translates to exceptional franchise profitability and owner satisfaction

The senior care industry is experiencing unprecedented growth, but not all franchise opportunities are created equal. A Place At Home has earned recognition among Franchise Business Review’s Most Profitable Franchises for 2025, joining an exclusive group of franchises where 25% of franchise owners report annual incomes of $150,000 or higher while maintaining exceptional franchisee satisfaction scores.

This prestigious award isn’t just about financial performance—it represents the gold standard in franchising where profitability meets purpose, and business success aligns with meaningful impact.

The Significance of FBR’s Most Profitable Franchise Award

Franchise Business Review’s Most Profitable Franchises awards recognize brands that have the highest franchisee satisfaction and a strong track record of producing six-figure incomes for many of their franchise owners. Unlike other industry rankings that can be influenced by marketing spend or system size, FBR’s data is unbiased, and no brand can pay to be on this list based on feedback from more than 35,000 franchise owners.

For A Place At Home, this recognition validates what franchise owners have been experiencing firsthand: 100% of A Place At Home franchisees would recommend franchise ownership to others—a remarkable testament to both the brand’s profitability and the satisfaction of its franchise partners.

A Multi-Award Winner Across FBR Categories

A Place At Home’s recognition extends far beyond the Most Profitable award. The franchise has earned multiple FBR honors in 2025, demonstrating comprehensive excellence across key performance indicators:

Top 200 Franchises

A Place At Home appears on Franchise Business Review’s Top 200 Franchises for 2025, which reveals the best franchises to buy based on franchisee satisfaction. This foundational award recognizes the brand as one of the elite franchise opportunities available to investors.

Most Profitable Franchises

A Place At Home is listed among the Most Profitable Franchises for 2025, with an investment range of $89,985 to $168,092 and a minimum cash requirement of $50,000. This relatively accessible investment point, combined with strong profit potential, makes it an attractive opportunity for aspiring franchise owners.

Top Culture Franchises

A Place At Home earned recognition on FBR’s Top Culture 100 List, ranking high in franchisee satisfaction as well as culture, based on franchise owner ratings. This award highlights how the company’s “We are CARE” philosophy (Compassionate, Accountable, Respectful, Ethical) creates an environment where both franchise owners and caregivers thrive.

Recession-ResistantFranchises

The brand appears on FBR’s Recession-Resistant Franchises for 2025 list, with average owner satisfaction ratings 10-40% higher than those of competitors and meeting the criteria essential to proving itself recession-resistant. This recognition is particularly valuable in today’s economic climate, offering potential franchise owners confidence in the business model’s stability and reliability.

Top Low-Cost Franchises

A Place At Home is recognized among FBR’s Top Low-Cost Franchises for 2025, requiring an investment of less than $ 100,000 while ranking high in franchisee satisfaction. This accessibility opens franchise ownership to a broader range of qualified candidates.

Top Senior Care Franchises

Within the senior care category specifically, A Place At Home ranks among the top senior care franchises with high franchise owner satisfaction. This industry-specific recognition demonstrates the brand’s leadership within its core market.

The Numbers Behind the Success

The financial performance supporting A Place At Home’s Most Profitable recognition is impressive:

A Place At Home franchised centers make on average $1,069,000 in revenue (AUV) per year, compared to $784,000 yearly revenue for similar in-home care franchises
The average gross sales for an A Place At Home franchise are approximately $1.07 million per location
A Place At Home franchisees pay a royalty fee starting at 5% of gross sales, decreasing to 4% for sales over $1 million and 3.5% for sales above $1.5 million

This revenue performance, combined with a scaled royalty structure that rewards higher-performing locations, creates a compelling profit model for franchise owners.

Building Momentum in 2025

A Place At Home is making significant strides in the first half of 2025, adding new franchise territories, entering new markets, and celebrating national accolades that reflect the strength of its model and mission. The brand’s growth trajectory includes:

Seven new territories awarded in the first half of 2025
Four new locations opened, with five more preparing to launch
Expansion into five new states: Connecticut, Maryland, North Carolina, Washington, and Nevada
11 locations earned 2025 Best of Home Care Awards® from Home Care Pulse

The Market Opportunity Driving Profitability

The senior care industry represents one of the most compelling demographic trends of our time. Ninety percent of Americans 65 and older want to stay at home for as long as possible, while 70% of all Americans 65 and older will require assistance at some point in their lives. These factors create a massive and growing market opportunity.

Healthcare is a reliable industry that’s growing rapidly, and senior care is an essential business that can withstand recessions and pandemics. New franchise owners experienced growth during the 2020 pandemic, as families and healthcare providers want to keep patients out of the hospital and in their homes now more than ever.

The CARE Track™ Difference

What sets A Place At Home apart from other senior care franchises isn’t just the market opportunity—it’s their systematic approach to franchise success. The CARE Track™ program is a structured system built around the core values of Compassion, Accountability, Respect, and Ethics, setting the company apart in the highly competitive senior care sector.

This proprietary system provides franchisees with:

Comprehensive 40-hour onsite training program
Weekly coaching calls with Franchise Business and Operations Coaches
Territory visits from leadership for growth stage checkpoints
Multiple revenue streams, including placement and staffing services

Recognition Validated by Franchise Owners

The most compelling aspect of A Place At Home’s FBR recognition is that it comes directly from the people who matter most—current franchise owners. FBR surveyed tens of thousands of franchisees to determine whether they’re satisfied with owning their franchise, inquiring about training, marketing support, and the overall company culture.

Gary Lafreniere, a Franchise Rock Star Award winner who opened his A Place At Home franchise in Merrimack Valley, Massachusetts, exemplifies the type of successful ownership the brand attracts. Similarly, franchise owner Natalie Watts noted, “My favorite part of this experience has been building a highly functional team that enjoys coming to work and collaborating with their teammates to impact other people’s lives positively.”

A Proven Path to Profitable Purpose

A Place At Home’s multiple Franchise Business Review awards, anchored by the prestigious Most Profitable recognition, demonstrate that franchisees don’t have to choose between financial success and meaningful impact. A Place At Home has developed a business model that aligns profitability and purpose, creating sustainable value for franchise owners, caregivers, and the seniors they serve.

For qualified candidates seeking a recession-resistant business opportunity in a growing industry, A Place At Home’s FBR recognition provides independent validation of both the profit potential and operational excellence that make franchise ownership a rewarding experience.

Ready to learn more about joining an award-winning senior care franchise? Visit aplaceathomefranchise.com to explore franchise opportunities, or learn more about Franchise Business Review’s methodology and awards at franchisebusinessreview.com.

About A Place At Home

Founded in 2012 by childhood friends Dustin Distefano and Jerod Evanich, A Place At Home provides comprehensive senior-focused care services, including in-home care, care coordination, and senior living alternatives. The company began franchising in 2017 and has grown to over 30 locations across the United States. Built on the “We are CARE” philosophy (Compassionate, Accountable, Respectful, Ethical), A Place At Home helps seniors maintain independence and dignity while providing franchise owners with multiple revenue streams in the recession-resistant senior care industry.

About Franchise Business Review

Franchise Business Review is the only independent market research company that evaluates franchises from the franchisee’s perspective. FBR surveys thousands of franchise owners across hundreds of franchise brands to identify the franchises with the highest levels of franchisee satisfaction and financial performance. Their awards, including the Most Profitable Franchises, provide unbiased insights to help prospective franchise buyers make informed investment decisions.

Breaking Down Hospice Care Myths: Why Integrated Home Care and Hospice Services Deliver Superior End-of-Life Support

The Persistent Misconception That’s Costing Families Quality Time

When healthcare professionals and families ask, “Isn’t hospice care only for the final days of life?” they’re perpetuating one of the most harmful myths in palliative and end-of-life care. This misconception delays crucial comfort care that could significantly improve quality of life for months, not just days.

The integration of professional home care with hospice care creates an unparalleled support ecosystem that transforms end-of-life experiences for both patients and their families.

The Evidence-Based Reality of Modern Hospice Care

Research consistently shows that hospice patients who receive care for more extended periods experience better pain management, improved family satisfaction, and enhanced overall quality of life. Modern hospice care philosophy centers on comprehensive comfort care that addresses physical, emotional, and spiritual needs—often resulting in patients feeling better and remaining active longer than those focused solely on curative treatments.

Debunking Critical Hospice Care Myths Through Thought Leadership

Myth 1: Hospice Care Equals Abandoning Hope

The Reality: Hospice care redefines hope from cure-focused to comfort-focused outcomes. This shift allows families to concentrate on meaningful connections, legacy conversations, and dignity preservation—elements that often provide more profound satisfaction than continued aggressive treatments.

Myth 2: Hospice Services Replace All Other Healthcare Support

The Clinical Truth: Hospice teams provide exceptional medical oversight, pain management, and emotional support through scheduled visits. However, the gaps between these visits—often 24-48 hours—create opportunities where integrated home care services become essential for continuity of comfort and safety.

Myth 3: Hospice Eligibility Requires Cancer Diagnosis

Medical Facts: Hospice care serves patients with diverse terminal and chronic conditions, including advanced dementia, congestive heart failure, chronic obstructive pulmonary disease (COPD), amyotrophic lateral sclerosis (ALS), and numerous other progressive diseases. Each diagnosis requires specialized care coordination that benefits from integrated service approaches.

The Strategic Integration Model: Home Care + Hospice = Comprehensive Support

The most effective end-of-life care models recognize that hospice medical visits, typically occurring 2-3 times weekly, cannot address all daily living needs. Professional home care services complement hospice care by providing daily living assistance, nutrition management, medication compliance monitoring, symptom observation between hospice visits, companionship care, and family respite.

When hospice and home care services operate as unified teams, research demonstrates reduced emergency room visits, decreased family caregiver stress, improved patient comfort scores, and higher satisfaction rates with end-of-life care.

National Partnership Excellence: Amedisys Hospice Collaboration

Our strategic partnership with Amedisys, a nationally recognized leader in hospice and healthcare services, exemplifies how integrated care delivery can transform end-of-life experiences. As a trusted National Partner of A Place At Home, Amedisys brings:

Clinical expertise across diverse terminal diagnoses
24/7 on-call medical support for urgent comfort needs
An interdisciplinary team approach, including physicians, nurses, social workers, and chaplains
Family education and support services throughout the care journey
Bereavement care extending beyond the patient’s passing

This partnership enables seamless care coordination where families receive both expert clinical oversight and consistent daily support without service gaps or communication breakdowns.

Best Practices for Early Hospice Engagement

Healthcare professionals should consider hospice referrals when prognosis indicates six months or less, repeated hospitalizations occur for the same chronic condition, or patients express a desire to focus on comfort rather than cure.

Professional home care services facilitate smoother hospice transitions by providing familiar caregivers during adjustment periods, maintaining established daily routines, and ensuring continuity during hospice team changes.

Implementing Integrated Care Solutions

For healthcare professionals seeking to improve end-of-life care outcomes, several key steps can be taken. These include establishing early hospice consultation protocols, developing relationships with quality home care providers who understand hospice collaboration, educating families about integrated care benefits during advance care planning, and creating referral pathways that facilitate rapid service coordination.

The Future of End-of-Life Care: Integration as Standard Practice

The evolution of end-of-life care increasingly recognizes that no single service can address all patient and family needs. The most successful outcomes result from coordinated, multi-disciplinary approaches that combine medical expertise with comprehensive daily support.

As industry leaders, we must continue advocating for integrated care models that prioritize patient comfort, family support, and dignified end-of-life experiences. The partnership between professional home care and hospice services represents not just best practice—it means the compassionate, comprehensive care that every family deserves during life’s most challenging moments.

Ready to explore how integrated home care and hospice services can benefit your patients and families? Contact your local A Place At Home to discuss coordinated care solutions that deliver superior comfort, support, and peace of mind during end-of-life transitions.

Is Senior Care a Good Business in this Economy? 5 Reasons Why…

Portrait of caregiver taking of lovely elderly patient in wheelchair.

So, you’re looking for a new franchise opportunity. With so many different industries, it can be hard to know where to invest.

If you’re asking yourself, “What’s a good business to buy?” the senior care industry stands out with varying business options, impressive industry growth, and overwhelming demand. Discover why franchisees are choosing the senior care industry as their path to entrepreneurship.

If you’re still wondering, “Is senior care a good business to start?” Get in touch with our team today. We’ll walk you through the A Place At Home opportunity, explain what territories are available near you, and answer any questions you have.

Fill out our inquiry form today and one of our team members will be in touch to set up an introductory call.

Sources (ignore on infographic)

1+3: AARP, 2024
2: Fortune Business Insights, 2025
4: CBS, 2025

Understanding Medicare vs. Medicare Advantage: Your Guide to GUIDE Eligibility

Meta Title: Medicare vs Medicare Advantage for GUIDE Model Eligibility | Dementia Care Access

Meta Description: Understand Medicare vs Medicare Advantage eligibility for the CMS GUIDE Model dementia care program. Learn if you qualify and how to access comprehensive dementia support.

Navigating Medicare can feel overwhelming, especially when you’re trying to understand what benefits are available to you or your loved ones. If you’ve heard about the GUIDE Model—a groundbreaking CMS program for dementia care—you might be wondering: “Am I eligible?”

The answer often depends on understanding the difference between Original Medicare and Medicare Advantage Plans. Let’s break it down in simple terms and explain how our partnership with PocketRN is making it easier for families to access the comprehensive dementia care they deserve.

Medicare vs. Medicare Advantage: What’s the Difference?

Original Medicare (Parts A & B)

Original Medicare is the traditional federal health insurance program managed directly by the Centers for Medicare & Medicaid Services (CMS). It consists of two parts:

Part A (Hospital Insurance): Covers inpatient hospital stays, skilled nursing facility care, hospice care, and some home health care
Part B (Medical Insurance): Covers doctor visits, outpatient care, preventive services, and medical equipment

With Original Medicare, you can typically see any doctor or specialist who accepts Medicare, giving you broad flexibility in choosing healthcare providers.

Medicare Advantage Plans (Part C)

Medicare Advantage Plans are an alternative way to receive your Medicare benefits. These plans are offered by private insurance companies approved by Medicare and must cover everything Original Medicare covers—but they often include additional benefits like:

Prescription drug coverage (Part D)
Vision, dental, and hearing services
Fitness programs and wellness benefits
Care coordination services

The trade-off? Medicare Advantage plans typically require you to use a network of providers (HMO or PPO) and may require referrals to see specialists.

Key Difference for GUIDE Model Eligibility

Here’s what matters most for dementia care: Original Medicare (Parts A & B) beneficiaries are eligible for the GUIDE Model, while those enrolled in Medicare Advantage Plans are not currently eligible.

This is because GUIDE is a CMS Innovation Center model designed specifically for Original Medicare beneficiaries. Medicare Advantage plans have their own care management structures and are administered differently.

Medicare vs. Medicare Advantage: Side-by-Side Comparison

Feature	Original Medicare	Medicare Advantage
GUIDE Model Eligibility	✓ Eligible	✗ Not Eligible
Provider Network	Any Medicare-accepting provider	Network restrictions (HMO/PPO)
Additional Benefits	Limited	Often includes vision, dental, hearing
Prescription Coverage	Requires separate Part D	Usually included
Managed by	Federal government (CMS)	Private insurance companies
Referrals Required	No	Often yes
Care Coordination	Through GUIDE Model	Through plan’s own system

Who Qualifies for the GUIDE Model?

To be eligible for the GUIDE Model dementia care program, you must:

Be enrolled in Original Medicare Parts A and B (not Medicare Advantage)
Have a qualifying dementia diagnosis (Alzheimer’s disease or related dementia)
Live in a participating state or region where GUIDE services are available
Reside in the community (not in a nursing home at time of enrollment)

According to recent CMS data, millions of Americans with Original Medicare could benefit from the GUIDE Model’s comprehensive care coordination, caregiver support, and 24/7 access to care navigators.

How to Check Your Medicare Coverage Type

Not sure which type of Medicare you have? Here’s how to find out:

Check Your Medicare Card:

If your card says “Medicare Advantage” or has a private insurance company name, you have Medicare Advantage
If your card only shows “Medicare” with Parts A and B listed, you have Original Medicare

Review Your Monthly Statements:

Original Medicare beneficiaries receive statements from Medicare
Medicare Advantage members receive statements from their private insurance company

Call Medicare Directly:

Contact Medicare at 1-800-MEDICARE (1-800-633-4227)
They can confirm your coverage type and explain your options

Can You Switch from Medicare Advantage to Original Medicare?

Yes! If you’re currently enrolled in a Medicare Advantage Plan but want to access the GUIDE Model, you can switch to Original Medicare during specific enrollment periods:

Annual Enrollment Period (October 15 – December 7): You can switch from Medicare Advantage to Original Medicare, with changes taking effect January 1.

Medicare Advantage Open Enrollment Period (January 1 – March 31): You can drop your Medicare Advantage plan and return to Original Medicare.

Special Enrollment Periods: Certain circumstances may qualify you for a special enrollment period to make changes outside these windows.

Once you switch to Original Medicare, you’ll be eligible to enroll in the GUIDE Model if you meet the other eligibility requirements.

Why the GUIDE Model Requires Original Medicare

The GUIDE Model is part of the CMS Innovation Center’s mission to test new payment and service delivery models. It was specifically designed to work within the Original Medicare framework to:

Provide standardized dementia care across participating providers
Coordinate care across multiple healthcare settings
Test innovative payment models for comprehensive dementia support
Generate data on best practices for dementia care management

Medicare Advantage plans, while offering valuable benefits, operate under different regulatory and payment structures. They already include care coordination services specific to their networks, which is why the GUIDE Model focuses on filling gaps in Original Medicare coverage.

Frequently Asked Questions About Medicare and GUIDE

Q: What if I have both Medicare and Medicaid?

If you have both Medicare and Medicaid (dual eligible), you can still participate in the GUIDE Model as long as you’re enrolled in Original Medicare Parts A and B rather than a Medicare Advantage plan.

Q: Will I lose any of my current Medicare benefits if I join GUIDE?

No. The GUIDE Model adds benefits and care coordination services on top of your existing Original Medicare coverage. You won’t lose any benefits you currently have.

Q: Does the GUIDE Model cost anything?

There is no additional cost to beneficiaries for GUIDE Model services. Care coordination, caregiver support, and 24/7 navigation services are provided at no charge to eligible Medicare beneficiaries.

Q: Can I keep my current doctors if I enroll in GUIDE?

Yes! Since GUIDE works within Original Medicare, you can continue seeing any doctor or specialist who accepts Medicare. The GUIDE Model simply adds an extra layer of coordination and support.

Q: How long does it take to switch from Medicare Advantage to Original Medicare?

Changes typically take effect at the beginning of the month following your enrollment period. During Annual Enrollment (Oct 15 – Dec 7), changes take effect January 1. Planning ahead is important if you want to access GUIDE services.

Q: Is the GUIDE Model available in my state?

The GUIDE Model is expanding to participating states and regions. Check your eligibility or contact our team to find out if GUIDE services are available in your area.

Next Steps: Getting Started with GUIDE

If you or a loved one has been diagnosed with dementia and you have Original Medicare, accessing the comprehensive support of the GUIDE Model is straightforward:

Step 1: Verify Your Coverage Confirm you’re enrolled in Original Medicare Parts A and B (not Medicare Advantage).

Step 2: Check Your Eligibility Use our online eligibility checker or speak with a care coordinator to determine if you qualify for the GUIDE Model.

Step 3: Connect with Our Team Through our partnership with PocketRN, we make enrollment simple and provide ongoing support throughout your GUIDE journey.

Step 4: Begin Your Care Journey Once enrolled, you’ll be paired with a dedicated care team who will develop a personalized care plan and provide the support your family needs.

How Our Partnership with PocketRN Makes GUIDE Access Easier

At A Place At Home, we’ve partnered with PocketRN to streamline access to the GUIDE Model for families facing dementia. Our partnership ensures:

Simplified Enrollment: We handle the paperwork and coordination
Comprehensive Support: 24/7 access to experienced care navigators
Personalized Care Plans: Tailored to your unique situation and needs
Caregiver Resources: Education, respite care coordination, and emotional support
Seamless Coordination: We work with your existing healthcare providers

We understand that navigating Medicare and dementia care is challenging enough—you shouldn’t have to do it alone.

Find Out If You’re Eligible for GUIDE

Understanding the difference between Original Medicare and Medicare Advantage is the first step toward accessing the groundbreaking dementia care provided through the GUIDE Model. If you have Original Medicare and are facing a dementia diagnosis—either for yourself or a loved one—you may be eligible for comprehensive support at no additional cost.

Don’t navigate this journey alone. Let us help you access the comprehensive dementia care and support your family deserves.

This content is for informational purposes only and should not be considered medical or legal advice. Always consult with qualified healthcare professionals and Medicare counselors for guidance specific to your situation.

Is Now Even a Good Time to Start a Business? Why Senior Care Stands Out

Older woman talking to a younger woman on a park bench

As an aspiring entrepreneur, you may be wondering, “Is now a good time to start a business?” Given the current state of the economy—including inflation, layoffs, and high interest rates—now may not seem like the most opportune moment. However, timing isn’t everything. Here’s the truth: while timing does matter somewhat, what’s most important is the industry you choose to invest in. Researching recession-resistant industries is key to finding a business opportunity that’s built to thrive.

As the saying goes, “the strongest steel is forged in the hottest fire.” Consider companies like Airbnb, Microsoft, General Motors, Uber, and Burger King; they all started during times of economic uncertainty—now they’re some of the biggest companies in the world. Learn why now actually may be the best time to start a business and why industries like senior care stand out from the crowd.

Why Senior Care Is a Smart Investment—Right Now

The senior care industry stands out for its consistency and long-term growth potential—even when other sectors struggle. Unlike some markets that shrink during downturns, senior care meets a critical need that doesn’t go away during recessions or uncertain times.

Here’s what makes the senior care market such a strong investment:

Growing market: The global elderly care market was valued at $49.29 billion in 2024. Projected to experience a compound annual growth rate (CAGR) of 9% from now until 2032, the market will reach a total valuation of $98.19 billion by the end of the forecast period.
Aging population: People are living longer, healthier lives. In fact, more than 10,000 people turn 65 every day in the U.S., creating steady demand for care services.
Non-discretionary spending: Senior care is often seen as a necessity, not a luxury—especially for families caring for loved ones with Alzheimer’s or dementia.
Shift toward in-home care: Post-COVID, many families prefer in-home care over assisted living facilities or nursing homes—strengthening home care market growth.
Strain on family caregivers: With more families balancing work, children, and aging parents, the need for reliable senior care support continues to rise.
More care needed after hospital discharges: As hospitals strive to shorten patient stays, more older adults need transitional care once they return home.
Historical resilience: Historically, the senior care sector has consistently performed well during economic downturns, proving its vitality and durability.

While the senior care industry shows incredible promise, navigating this sector on your own can be challenging. That’s why many aspiring entrepreneurs turn to franchising. By partnering with a reputable brand like A Place At Home, you’ll get direct access to a proven business model, built-in support, and strong brand recognition right from the start.

Get Started with A Place At Home

Founded in 2012 and franchising since 2017, A Place At Home offers a well-rounded franchise opportunity. Providing a range of services including non-medical in-home care, care coordination, senior living alternatives, Alzheimer’s and dementia care, long and short-term staffing solutions, and specialized Veteran care, A Place At Home franchisees can build multiple revenue streams while delivering the highest-quality care to those in need.

Offering an affordable opportunity, our startup costs range from $91,195 to $166,012, including our initial franchise fee of $49,500. To qualify for our brand, interested candidates should have a net worth of $250,000 and at least $50,000 in liquid assets.

So—is now a good time to start a business? We think yes. With A Place At Home, you’ll have everything you need to build a strong business from day one. To learn more about our franchise opportunity, fill out our franchise inquiry form. Once we have received your information, a member of our team will be in touch with you to discuss further.

Remembering Dina Jenney: A Legacy of Love, Leadership, and Unshakable Compassion

On May 3rd, 2025, our A Place at Home family suffered a heartbreaking loss. Dina Jenney, franchise owner of A Place at Home – Philadelphia West, passed away far too soon. She was 55 years old, and while her time with us was cut short, her impact will live on forever—in the lives she changed, the business she built, and the legacy she leaves behind for her family.

Dina was more than a franchise owner; she was the embodiment of our CARE values—Compassion, Accountability, Respect, and Ethics. From the moment she joined A Place at Home, Dina poured herself into the mission. She didn’t just operate a home care agency; she created a sanctuary of comfort and dignity for the seniors in her community. Every detail mattered to her because every person mattered to her.

Her journey to home care came after decades of serving others in the hospitality industry. Alongside her husband and best friend, Paul Jenney, she brought her gifts of leadership, empathy, and boldness into a new calling that would ultimately transform lives. Together, they built A Place at Home – Philadelphia West from the ground up, driven by compassion and a commitment to do good in the world.

Dina’s greatest joy, however, was her family. She was a devoted wife to Paul, and a fiercely loving mother to five children: Celia Kelley (Alex), Hillary Jenney, Paul Jenney Jr., Isabella Jenney, and Patrick Jenney. Her family was her anchor, her “why”, and her constant source of pride. She is also survived by her mother, Miriam Passarella, her sister Nicole Passarella, her cherished pets Percy, Luna, and Madison, and a community of friends who were like family. She is now reunited with her beloved father, Richard “Big Dick” Passarella, and her brother Richard.

Dina had a magnetic personality. She was as real as they come—equal parts badass and big-hearted. She told it like it was and loved with everything she had. Whether she was mentoring fellow franchisees, jamming to Maroon 5 with the top down, or staying up late at convention to pour into others, Dina lived fully and unapologetically.

She once said A Place at Home filled a cup she didn’t know she had. In truth, she filled countless cups—of clients, caregivers, peers, and friends. Her legacy is fierce compassion, community, and leadership that lives on through her family and everyone who had the honor of knowing her.

As an organ donor through the Gift of Life program, Dina’s selflessness didn’t end with her passing. Even now, she is saving lives. She would be proud of that, and we are proud to have called her one of our own.

A Message from Dustin Distefano, CEO & Co-Founder of A Place at Home

First and foremost, this is probably the hardest loss I’ve experienced personally.

When Dina and I first met, I was her “micro-manager”—her words, not mine. She always joked about it. But from day one, she held me accountable, too. She’d call me out on my bullshit in the most loving way possible. What started as a transactional relationship between franchisor and franchisee grew into much more. Over time, she became one of my best friends.

This loss feels like losing family.

When I started A Place at Home, I had a personal “why” behind it. Dina added to that “why.” Why do I franchise? Why do I love franchising? Because of people like Dina Jenney. She loved this brand. She wore it on her sleeve and carried it in her heart.

One of my last conversations with her was at our recent convention. She had a few cocktails in her and was feeling emotional—classic Dina. She pulled me aside and said, “Dustin, I know this is going to inflate your ego even more, but I want to tell you that the day I met you and this brand, you changed my life forever.”

Of course, I gave her the expected response: “I know, Dina.” She rolled her eyes, laughed, and called me out—“You fuck.” But then she got serious and said, “No, for real. You changed my life in a way you’ll never understand.”

Today, I look back and want to say: Dina, you changed my life too.

You’re one of the reasons I give 100% of myself to this brand every single day. You’re what drives me to grow A Place at Home into a nationally recognized name. Moving forward without our weekly chats about life is going to be hard. You were a ride-or-die APAH’r, and you are irreplaceable in my heart.

My “why” now includes you. I will lead with you in mind and in my heart—through every challenge and every win. And when my time in this career is done, I hope you’re up there waiting for me, smiling, saying, “Fuck man, you did it.”

Thank you, Dina.

I love you. I miss you. And I will never forget you.

Reflections from the A Place at Home Family

“She was truly a force—fierce, compassionate, and capable of commanding any room with her presence. She embodied the spirit of our brand and lived our CARE values in every sense.” — Jerod Evanich, President & Co-Founder

“You could always feel her presence in the room; it was truly unforgettable.” — Dani Sloan, Franchise Operations Coach

“She was the life of the party and a friend to all of us.” — Jennifer Axelrod, Franchise Business Coach

“What an incredible woman. We are all so lucky to have gotten to share a piece of her light.” – Ashley Myers, Director of Franchise Marketing

“Her love wrapped around you without needing words.” — Shane Thompson, Director of Franchise Operations

“She truly mattered and left a legacy in this brand.” — Mitch Benson, Franchise Development Manager

“Her last words to me were, ‘Don’t forget, you are never just a nurse!’” — Brianne Gerron, RN Education Support Specialist

“She was the first owner we spoke to and connected with. She sold us on APAH.” — Dan Dumas, Arlington & Alexandria, VA

“Her passion, warmth, and genuine care were evident in every interaction… she lived with deep purpose and heart.” — Vasily Mozgovoy, North Raleigh & Wake Forest, NC

“Dina’s spirit and leadership left a mark on so many of us. Her warmth and integrity came through in all that she did.” — Yemi Adebisi, Bowie, MD

“She was so full of life, funny, and vivacious. I can’t comprehend this.” — Tania Pagan-Rosario, Montclair, NJ

“Having a drink and crying sharing stories.” — Kris Perkins, Omaha, NE

“If love alone would be enough, you would be here. You stole all our hearts at convention.” — Fatema Kapasi, Dublin, OH

“Dina, you have left behind an irreplaceable legacy and will be truly missed.” — Joscelyn Perez-Van Valzah, Encinitas, CA

“Dina was the very person whose testimony inspired me to sign on with A Place At Home.” — Sean Hahn, Westwood, NJ

“She was a leader and spread positive impact everywhere she went.” — Neil Patel, Sugar Land, TX

“Dina spread joy and sparkle dust among us. Let’s continue to live her legacy.” — Charletta Thomas, Louisiana

“She was the keystone of this group.” — Perrin Hamilton, Fairfield South, CT

“She was a true friend who encouraged and lifted others always.” — Chioma Iwuoha, Langhorne, PA

“Dina was every bit as punky in person as she was online. Her joy and love for life were contagious.” — Marc Morris, Cypress, TX

“She cared for everyone in her path and did all she could to raise us all up.” — Stacey Eisenberg, North Austin, TX

“She had a way of making others feel seen and appreciated, even me who’s just working remotely and quietly behind the scenes. She made sure to acknowledge my contributions and made me feel part of the APAH family. Thank you, Dina, for your warmth and kindness!” — Marianne Maravilla, Franchise Marketing & Support Specialist, Philippines

Empowered by Purpose: Jessica Dale’s Journey to A Place At Home Franchise Ownership

At A Place At Home, we believe that franchise ownership is about more than just running a business—it’s about making a meaningful impact in your community. One of our inspiring franchisees, A Place At Home – Somerville Owner, Jessica Dale, embodies this mission wholeheartedly. Her journey to business ownership is a testament to perseverance, passion, and the power of compassionate care.

A Lifelong Commitment to Helping Others

Jessica’s story begins with strong roots in resilience and entrepreneurship. Raised by a hardworking single mother in Peru, she learned early on the value of determination and dedication. Her professional background in the nonprofit sector reflects her deep commitment to serving others, but she longed for an opportunity to make a direct, hands-on difference.

Discovering A Place At Home

When Jessica began exploring franchise opportunities, she sought a business that aligned with her core values—family, community, and service. She discovered A Place At Home and was drawn to our commitment to senior care and our ‘We Are CARE’ philosophy, which emphasizes Compassionate, Accountable, Respectful, and Ethical care for both clients and employees.

Overcoming Challenges to Achieve Her Dream

Like many entrepreneurs, Jessica faced financial hurdles on her path to business ownership. However, through perseverance, strategic partnerships, and a clear vision, she successfully secured the funding necessary to launch her franchise in New Jersey. Her ability to build strong relationships has been a key factor in her success, allowing her to connect with families and establish trust in the community.

Making an Impact on Senior Care

Now, as a proud franchise owner, Jessica is making a tangible difference in the lives of seniors and their families. Her journey showcases the power of aligning personal values with professional ambitions, proving that business ownership can be both financially and emotionally rewarding.

Join Our Growing Network of Franchise Owners

Jessica’s success story is just one of many at A Place At Home. If you’re passionate about senior care and looking for a franchise opportunity backed by a strong support system, we invite you to explore the possibilities with us.

To read more about Jessica’s journey, check out the full article featured by Franchise Business Review.

Ready to take the next step? Learn more about franchise ownership with A Place At Home today!