Global home care company builds on A Place At Home’s established Arkansas presence with new investment in local care and community partnerships

LITTLE ROCK, Ark., [Aug. 27], 2026 — Dovida, a global home care company with 21 years of experience across seven countries, is expanding its presence in Central Arkansas, bringing its person-centered approach to home care to Little Rock and Hot Springs.

While the Dovida name may be new to many Arkansans, the local organization behind it is not.

Dovida’s Little Rock and Hot Springs operations build on the established presence of A Place At Home, the largest home care provider in both markets, with local teams that have served families and built trusted relationships in their communities. Since becoming part of Dovida earlier this year, the organization is investing in the people, partnerships and resources needed to introduce a more connected model of home care across Central Arkansas.

“We know Dovida is a new name in Arkansas, and that’s exactly why we’re excited about what we’re building here,” said Chris Alford, Chief Growth Officer, Dovida. “We’re not entering this community without a foundation. We have experienced local teams, caregivers and relationships already in place through A Place At Home. Now we’re bringing the resources and care model of Dovida behind them and investing in what comes next.”

INTRODUCING DOVIDA TO CENTRAL ARKANSAS

Dovida provides person-centered home care built around a simple idea: better care happens when the people supporting an individual are connected.

Its Circle of Care model brings together clients, families, caregivers, the local care team and healthcare professionals so everyone involved has a clearer understanding of the individual’s needs and can respond as those needs change.

In Little Rock and Hot Springs, Dovida is building on existing home care operations while developing a broader network of relationships across the healthcare and senior care communities.

A key part of that investment is the development of Dovida’s Care Advisor opportunity.

Care Advisors serve as local connectors and guides for families and healthcare professionals. They build relationships within their communities, help families navigate care decisions and connect people with resources and support when needs arise.

For sales professionals and entrepreneurs, the Care Advisor model offers a different way to enter the growing home care industry and build a business centered on helping seniors and families in their community. Care Advisors focus on what they do best — building relationships, developing referral partnerships and guiding families to the right care — without the significant financial investment or day-to-day operational responsibilities that come with owning and managing a traditional home care agency.

Care Advisors are visible and active within the communities they serve — developing relationships with hospitals, senior living communities, rehabilitation providers, physicians and other professionals who regularly encounter families needing support.

“Home care is ultimately a relationship business,” Alford said. “We want people in Little Rock and Hot Springs who know their communities, want to make an impact and understand that earning trust happens one relationship at a time. We’re building a team that can become a resource families and healthcare professionals know personally and rely on.”

GLOBAL EXPERIENCE, LOCAL RELATIONSHIPS

Dovida has 21 years of experience providing home care and today serves more than 30,000 clients across seven countries. Its expansion in North America combines< that global experience with locally accountable teams who understand the communities they serve.

“A Place At Home created a strong foundation in these communities, built through the leadership and relationships Natalie Watts has established in Little Rock and Melanie McElrath has established in Hot Springs,” said Mike Boyer, CEO of Dovida North America. “They’ve earned the trust of families, caregivers and healthcare professionals, and Dovida gives us the opportunity to build on that with additional resources and a proven global care model while keeping those strong local relationships at the center.”

Dovida is investing in local market development, community relationships and Care Advisor capabilities while supporting the caregivers and operational teams already serving Arkansas families.

For families, that means an established local care team backed by the resources and experience of a larger organization.

For healthcare professionals, it means a growing network of local contacts focused on communication, responsiveness and follow-through.

And for people interested in making an impact in their community, Dovida’s growth creates an opportunity to help shape the organization’s future in Central Arkansas.

BUILDING THE NEXT CHAPTER OF HOME CARE IN ARKANSAS

Dovida’s growth in Little Rock and Hot Springs is part of the company’s broader investment in North America, but its approach is intentionally local.

The company is developing teams and partnerships around the specific needs of each community rather than applying a one-size-fits-all model.

That includes strengthening relationships with healthcare professionals, expanding awareness among families and building a local network capable of helping people navigate care before, during and after major transitions in health.

“We’re at an exciting point because there is an opportunity to build something,” Alford said. “Dovida has the experience and resources of a global organization, but in Arkansas we’re still building our local presence. The people who join us and the partnerships we develop now will have a meaningful role in shaping that future.”

CONNECT WITH DOVIDA IN CENTRAL ARKANSAS

Dovida is growing its presence in Little Rock and Hot Springs and welcomes connections with healthcare professionals, community partners and people interested in learning more about the organization.

Interested in becoming a Dovida Care Advisor: Learn more about the Care Advisor opportunity and how you can build a business serving families in your community at dovida.com/business-opportunities.

Healthcare professionals and referral partners: Visit dovida.com/pro to learn more, access resources and connect with the Dovida team.

Families seeking home care: Visit https://aplaceathome.com/little-rock-ar/  to learn about services and connect with a local care team.

ABOUT DOVIDA

Dovida is a global home care company with 21 years of experience delivering person-centered care across seven countries to more than 30,000 clients worldwide. Dovida’s Circle of Care model connects clients, families, caregivers and healthcare professionals to help ensure care is coordinated, consistent and responsive as needs change.

In North America, Dovida is building on the experience and foundation of A Place At Home while investing in a new generation of locally connected home care.