How senior care excellence translates to exceptional franchise profitability and owner satisfaction
The senior care industry is experiencing unprecedented growth, but not all franchise opportunities are created equal. A Place At Home has earned recognition among Franchise Business Review’s Most Profitable Franchises for 2025, joining an exclusive group of franchises where 25% of franchise owners report annual incomes of $150,000 or higher while maintaining exceptional franchisee satisfaction scores.
This prestigious award isn’t just about financial performance—it represents the gold standard in franchising where profitability meets purpose, and business success aligns with meaningful impact.
The Significance of FBR’s Most Profitable Franchise Award
Franchise Business Review’s Most Profitable Franchises awards recognize brands that have the highest franchisee satisfaction and a strong track record of producing six-figure incomes for many of their franchise owners. Unlike other industry rankings that can be influenced by marketing spend or system size, FBR’s data is unbiased, and no brand can pay to be on this list based on feedback from more than 35,000 franchise owners.
For A Place At Home, this recognition validates what franchise owners have been experiencing firsthand: 100% of A Place At Home franchisees would recommend franchise ownership to others—a remarkable testament to both the brand’s profitability and the satisfaction of its franchise partners.
A Multi-Award Winner Across FBR Categories
A Place At Home’s recognition extends far beyond the Most Profitable award. The franchise has earned multiple FBR honors in 2025, demonstrating comprehensive excellence across key performance indicators:
Top 200 Franchises
A Place At Home appears on Franchise Business Review’s Top 200 Franchises for 2025, which reveals the best franchises to buy based on franchisee satisfaction. This foundational award recognizes the brand as one of the elite franchise opportunities available to investors.
Most Profitable Franchises
A Place At Home is listed among the Most Profitable Franchises for 2025, with an investment range of $89,985 to $168,092 and a minimum cash requirement of $50,000. This relatively accessible investment point, combined with strong profit potential, makes it an attractive opportunity for aspiring franchise owners.
Top Culture Franchises
A Place At Home earned recognition on FBR’s Top Culture 100 List, ranking high in franchisee satisfaction as well as culture, based on franchise owner ratings. This award highlights how the company’s “We are CARE” philosophy (Compassionate, Accountable, Respectful, Ethical) creates an environment where both franchise owners and caregivers thrive.
Recession-ResistantFranchises
The brand appears on FBR’s Recession-Resistant Franchises for 2025 list, with average owner satisfaction ratings 10-40% higher than those of competitors and meeting the criteria essential to proving itself recession-resistant. This recognition is particularly valuable in today’s economic climate, offering potential franchise owners confidence in the business model’s stability and reliability.
Top Low-Cost Franchises
A Place At Home is recognized among FBR’s Top Low-Cost Franchises for 2025, requiring an investment of less than $ 100,000 while ranking high in franchisee satisfaction. This accessibility opens franchise ownership to a broader range of qualified candidates.
Top Senior Care Franchises
Within the senior care category specifically, A Place At Home ranks among the top senior care franchises with high franchise owner satisfaction. This industry-specific recognition demonstrates the brand’s leadership within its core market.
The Numbers Behind the Success
The financial performance supporting A Place At Home’s Most Profitable recognition is impressive:
- A Place At Home franchised centers make on average $1,069,000 in revenue (AUV) per year, compared to $784,000 yearly revenue for similar in-home care franchises
- The average gross sales for an A Place At Home franchise are approximately $1.07 million per location
- A Place At Home franchisees pay a royalty fee starting at 5% of gross sales, decreasing to 4% for sales over $1 million and 3.5% for sales above $1.5 million
This revenue performance, combined with a scaled royalty structure that rewards higher-performing locations, creates a compelling profit model for franchise owners.
Building Momentum in 2025
A Place At Home is making significant strides in the first half of 2025, adding new franchise territories, entering new markets, and celebrating national accolades that reflect the strength of its model and mission. The brand’s growth trajectory includes:
- Seven new territories awarded in the first half of 2025
- Four new locations opened, with five more preparing to launch
- Expansion into five new states: Connecticut, Maryland, North Carolina, Washington, and Nevada
- 11 locations earned 2025 Best of Home Care Awards® from Home Care Pulse
The Market Opportunity Driving Profitability
The senior care industry represents one of the most compelling demographic trends of our time. Ninety percent of Americans 65 and older want to stay at home for as long as possible, while 70% of all Americans 65 and older will require assistance at some point in their lives. These factors create a massive and growing market opportunity.
Healthcare is a reliable industry that’s growing rapidly, and senior care is an essential business that can withstand recessions and pandemics. New franchise owners experienced growth during the 2020 pandemic, as families and healthcare providers want to keep patients out of the hospital and in their homes now more than ever.
The CARE Track™ Difference
What sets A Place At Home apart from other senior care franchises isn’t just the market opportunity—it’s their systematic approach to franchise success. The CARE Track™ program is a structured system built around the core values of Compassion, Accountability, Respect, and Ethics, setting the company apart in the highly competitive senior care sector.
This proprietary system provides franchisees with:
- Comprehensive 40-hour onsite training program
- Weekly coaching calls with Franchise Business and Operations Coaches
- Territory visits from leadership for growth stage checkpoints
- Multiple revenue streams, including placement and staffing services
Recognition Validated by Franchise Owners
The most compelling aspect of A Place At Home’s FBR recognition is that it comes directly from the people who matter most—current franchise owners. FBR surveyed tens of thousands of franchisees to determine whether they’re satisfied with owning their franchise, inquiring about training, marketing support, and the overall company culture.
Gary Lafreniere, a Franchise Rock Star Award winner who opened his A Place At Home franchise in Merrimack Valley, Massachusetts, exemplifies the type of successful ownership the brand attracts. Similarly, franchise owner Natalie Watts noted, “My favorite part of this experience has been building a highly functional team that enjoys coming to work and collaborating with their teammates to impact other people’s lives positively.”
A Proven Path to Profitable Purpose
A Place At Home’s multiple Franchise Business Review awards, anchored by the prestigious Most Profitable recognition, demonstrate that franchisees don’t have to choose between financial success and meaningful impact. A Place At Home has developed a business model that aligns profitability and purpose, creating sustainable value for franchise owners, caregivers, and the seniors they serve.
For qualified candidates seeking a recession-resistant business opportunity in a growing industry, A Place At Home’s FBR recognition provides independent validation of both the profit potential and operational excellence that make franchise ownership a rewarding experience.
Ready to learn more about joining an award-winning senior care franchise? Visit aplaceathomefranchise.com to explore franchise opportunities, or learn more about Franchise Business Review’s methodology and awards at franchisebusinessreview.com.
About A Place At Home
Founded in 2012 by childhood friends Dustin Distefano and Jerod Evanich, A Place At Home provides comprehensive senior-focused care services, including in-home care, care coordination, and senior living alternatives. The company began franchising in 2017 and has grown to over 30 locations across the United States. Built on the “We are CARE” philosophy (Compassionate, Accountable, Respectful, Ethical), A Place At Home helps seniors maintain independence and dignity while providing franchise owners with multiple revenue streams in the recession-resistant senior care industry.
About Franchise Business Review
Franchise Business Review is the only independent market research company that evaluates franchises from the franchisee’s perspective. FBR surveys thousands of franchise owners across hundreds of franchise brands to identify the franchises with the highest levels of franchisee satisfaction and financial performance. Their awards, including the Most Profitable Franchises, provide unbiased insights to help prospective franchise buyers make informed investment decisions.
