How to Get Clients For Your Non-Medical Home Care Business: Eight Tips

With over 54 million Americans  65 years old or older, it’s no wonder the senior care industry is booming. So, you’re interested in opening a senior care company but aren’t sure how to get clients for your non-medical home care business. Even just a small portion of that older population would make all the difference. Getting qualified home care clients for your non-medical home care business is critical for profitability. We’ve got top tips for client recruitment all lined up for you.

Eight Ways to Find New Clients

Before getting started, make sure you have a clear plan. Define your market. As a senior care business owner, you want to remember that most people looking for your services will not be the seniors needing care. It’ll most likely be their children or grandchildren in search for someone to take care of their loved ones. Once your target audience is defined, use it to shape how you implement these marketing methods.

  1. Provide great care to your clients.
    You’ll earn word-of-mouth referrals by providing top-notch care. To ensure you give your clients the best possible service, you’ll want to spend money and time recruiting, hiring, and onboarding your employees. With A Place At Home, we guide you through a proven training process. It includes a sales, recruiting, and retention series to help hire and keep your employees, which is also key to retaining clients.
  1. Cultivate professional relationships and partnerships with other businesses.
    Develop connections with local businesses like doctors’ offices in your area with the hope that they will recommend you to their patients. Give them your brochures or other marketing materials to pass on to their patients. Hospitals are another place to provide brochures so nurses can include them with discharge papers. You can also partner with house call physicians, occupational therapists, hospital discharge planners, social workers, rehab centers, adult day care centers, and veterans’ administration. Another option is partnering with businesses to provide reciprocating referrals. Be careful of doing this, however. Your reputation is on the line. If the company you refer your client to doesn’t meet their expectations, that could negatively affect you.
  1. Get involved by volunteering.
    Put yourself among community members by getting involved. Connect with local schools, churches, food banks, and other organizations to show you care about bettering the community your business serves. Consider wearing t-shirts with your company logo to get your name out there.
  1. Integrate into the community by sponsoring an event or team.
    Another way to show involvement is by sponsoring events. Remember, your target market here is not necessarily seniors. Sponsoring 5k races or a booth at a local fair can increase your brand’s awareness among seniors’ children and grandchildren.
  1. Share your knowledge.
    Educate your market about the services you provide. Hold “lunch and learns” at senior centers, retirement communities, or churches to share your expertise on health and aging topics. These events allow the community to put a face to the business name.
  1. Build an online presence.
    The children and grandchildren of potential clients may not live locally. You’ll want to make your company info is accessible to family members worldwide. Create a Google My Business profile so you can attract clients through local searches. Set up your website and social media accounts. Collect emails on your website to send out email marketing campaigns to bring in even more business.
  1. Use lead generation sites.
    While these sites can be expensive, they can put your marketing dollars to good use. These sites create qualified leads that will likely turn into customers. Lead generation sites that are good for senior care businesses are Caring.com and SeniorAdvisor.com. Caring.com typically ranks number one in organic searches for “(location) home care agency.”
  1. Collect and promote your reviews.
    Recent research shows there is more emphasis on reading reviews than ever before. A BrightLocal survey found that 77% of people ‘always’ or ‘regularly’ read reviews when browsing for local businesses in 2021. That’s up from 60% in 2020. You can promote your reviews on your social media pages and your website.

Find Support and Training With A Place At Home

All of this might seem overwhelming for  a potential new business owner. But, there’s good news! Don’t fret about how to get clients for your non-medical home care business. Instead, consider a senior care franchise like A Place At Home. With our CARE Track, we have seen a 95% success rate of franchisees servicing their first client within the first 60 days of launching. If you’re ready to build your business and begin booking clients, submit a franchise form today to learn more about joining the A Place At Home team.

How to Start a Home Health Agency: 6 Essential Steps

Did you know 10,000 baby boomers a day will turn 65 between now and 2030, according to Senior Service Business? That means by 2030, there will be more than 70 million Americans, or 20% of the population, over 65. So, there is much potential for senior-focused business opportunities like home health care.

Interested in starting a home health agency? View our guide on all the steps required to start a successful one and how medical vs. non-medical home health care businesses differ.

What is a Home Care Agency?

A home care agency provides services in clients’ homes or places of residence, like an independent care facility or assisted living facility. Clients are typically seniors with chronic conditions that can’t do typical house chores or drive to appointments. Families also hire caretakers to ensure their loved ones don’t fall.

Elder Options of Texas lists these as possible services of a home care business:

  • Personal Care: bathing, washing hair, or getting dressed
  • Homemaking: house cleaning, meal prep, yard work, and laundry
  • Healthcare: home health aides, IV infusions, or dressing wounds
  • Medication: reminders, administering, or monitoring refills
  • Transportation: to doctors’ appointments
  • Running errands: grocery shopping or picking up medications
  • Companionship: card playing, taking walks, teaching seniors how to use new technology

If you’re looking at how to start a home health agency, you should know that hours vary. In-home tasks like personal care and homemaking can be daily, while transportation services, like monthly doctor’s or weekly dialysis appointments, are periodic. You could also provide 24-hour care for clients who need constant help and supervision. Unsure which services to provide? Home health care franchises like A Place At Home help you define your services. Our franchise has figured out which ones are in demand and can collect the highest revenue.

Medical vs. Non-Medical Home Health Care

Most of the services mentioned above are considered non-medical health care, but as a home health agency, you can provide medical services. The differences between the two are that non-medical care does not involve medical skills. You most likely don’t need certifications to perform these services, and you don’t have to mess with health insurance. You won’t have to go through intensive specialized education and can get started quicker.

On the reverse side, when looking into how to start a home care business, you can consider medical care like administering injections, dressing wounds, or giving IV infusions. Doctors commonly prescribe this care. Some families hire a company that provides both medical and non-medical services to help take ease the burden of caring for their loved ones.

Is This Business Profitable?

Concerned about the profit potential once you figure out how to start a home health agency? Don’t be. As mentioned above, Americans are aging, giving you a growing client base. Plus, Senior Service Business finds that 80% of seniors plan stay in their homes for as long as possible. That means more seniors and their families are turning to home health care agencies to provide necessary services.

A benefit of home health agencies is that you should have stable cash flow as long as your clients are happy. Senior Service Business says the national average for these services is $27 an hour.

With A Place at Home, we offer a variety of revenue streams to help you build a successful business. In 2021, the average gross profit of our locations that have been open for at least a year was $436,799, with franchisees reporting average sales of more than $1 million, according to our latest franchise disclosure document.

How to Start a Home Health Agency?

Here are six crucial steps to get on your way to owning a home care business:

1. Build a business plan

This will function as your blueprint for building your business. You want it to be clear and comprehensive, as it will be your roadmap to structuring, running, and growing your agency. Here you will decide between medical or non-medical services.

NOW Insurance recommends defining your market to identify your target audience. This distinction will come in handy later when you create marketing strategies to attract clients.

2. Create a budget and find funding

Set up a business bank account and create a budget to follow. While this step might seem difficult at the start because you have no revenue, you must ensure you meet overhead costs like staffing and equipment during that critical first year. Experts recommend that entrepreneurs find a loan, investor, or grant. If you’re buying into a franchise, some have in-house financing options, while others collaborate with a third-party vendor.

3. Register business

The next step in how to start a home care business is creating a business entity – a limited liability company (LLC), corporation, partnership, or sole proprietorship. Choosing one will dictate how your company is structured and taxed. You’ll register with the Secretary of State and your local government. Lastly, register for an EIN or federal tax identification number through the IRS.

4. Acquire necessary licenses, certifications, and insurance

Check state and federal departments’ guidelines on what licenses and certifications you need to operate as a home health agency. Timeero, a business management software company, finds that some states require agencies to undergo training for Medicare and Medicaid. Those training courses can be as short as under three months or as long as a year or more.It’s essential to remember that you’re working with vulnerable individuals. No matter how many precautions you take, accidents and unpredictable events happen. Check into professional liability, general liability, and possibly cybersecurity insurance. These will protect you and your employees.

5. Sell and market

ave a sales and marketing plan in place to start lining up clients. This plan should include building an online presence like setting up a Google business profile, getting your agency on prominent elder care websites’ listings, running online ads, and engaging in social media.

6. Create policies and procedures

Policies and procedures include new client onboarding, care plans, appointment scheduling, hiring, employee and payroll records, training, client billing, and client rights and responsibilities. Having these systems in place is beneficial before opening your home care agency.

One significant benefit of a home health business is that you can operate out of your home. Determine how to keep track of employee hours, how to compensate staff for mileage, and what schedules they’ll work, all from your home office. Also, decide who will keep track of billing cycles and other accounting records.

Find Success with A Place At Home

Now that you know how to start a home health agency, why not make it easier on yourself by joining A Place At Home? Our home care franchise comes with multiple opportunities for revenue streams, including care coordination, finding senior living alternatives, and staffing services. Our proven process walks you through the steps above efficiently. You attend 40 hours of in-person, hands-on training. You’ll learn all the ins and outs of our procedures, operations, and marketing. If you’re ready to forge a path in the home care business, submit a franchise form today.

8 Most Profitable Elder Care Businesses to Tap Into

<h1> 8 Strong Elder Care Business Ideas that Help Your Community </h1> 

It’s no secret that the U.S. population is aging. In fact, in some states, older adults outnumber children. As the senior population continues to grow, the ​​demand​​ for high-quality care services has increased ​​significantly​​. Globally, the elderly care market was valued at $49.29 billion in 2024. Projected to experience a compound annual growth rate (CAGR) of 9% from now until 2032, the market is predicted to be worth $98.12 billion by the end of the forecast period.   

With such strong growth coming, now is an ideal time for savvy entrepreneurs to consider joining this growing market. Discover what senior care business opportunities are available, the differences between them all, and why investing in a franchise brand like A Place At Home may be your best option.  

Top Elder Care Business Opportunities

Senior care is a multi-faceted industry with many opportunities available. As a compassionate entrepreneur looking for your next investment, some of the following options may pique your interest:  

1. Non-medical in-home care 

With 75% of seniors preferring to age at home, non-medical in-home care is one of the most popular services in the senior care industry. This type of care includes assistance with daily living activities such as:  

  • Medication reminders 
  • Bathing and grooming 
  • Light housekeeping  
  • Meal preparation  
  • Companionship  

Critical for seniors who live alone, social interaction and nutritional support also help reduce loneliness and support better health outcomes. Non-medical in-home care is typically billed hourly, creating a strong, recurring revenue stream. 

2. Senior transportation

As people age, driving can become more of a challenge—making transportation services vital for seniors who can’t or no longer want to drive. A senior transportation business involves helping older individuals get to medical appointments, run errands, or attend social events.  

Business owners can ​​expand​​ their target audience by ​​operating​​ vehicles that are wheelchair-accessible or specially equipped to serve clients with mobility ​​impairments​​. Senior transportation can be offered as a standalone business or as an additional revenue stream in a broader home care operation. 

3. Home remodeling or retrofitting

Without the proper amenities—grab bars, stair lifts, walk-in showers, etc.—aging ​at​ home can feel overwhelming. Remodeling or retrofitting businesses conduct home safety assessments to determine where improvements can be made so a senior can continue to live at home. Typically, the work is covered privately, which gives businesses flexibility in pricing their services.  

4. Property or house maintenance

Many seniors can no longer keep up with the routine maintenance of their homes. Property maintenance businesses can include lawn care, snow removal, gutter cleaning, appliance checks, seasonal decorating, and minor repairs. By ​​outsourcing​​ these chores, seniors can ​​maintain their independence​​ while reducing the risk of accidents or injuries. They can also still have pride in their homes without having to put in all the work themselves. These services are typically completed on a recurring schedule, giving owners a dependable source of income.  

5. Relocation services

Eventually, there comes a point when living at home just isn’t the best option anymore. When that time comes, families of seniors can feel overwhelmed trying to find the right living place for their loved one.  

By offering relocation services, you provide a solution. Through private location tours, trusted referrals, and knowledge of the various senior living facilities available, you can help place seniors in the ​​best-matched​​ place for their unique needs. Plus, these types of businesses are usually paid for by the facility, not the family—giving you the flexibility to focus on the ​​proper​​ placement. 

6. Mobile personal services

Seniors still want to look and feel their best, even when getting out of the house can be difficult. Providing mobile services such as haircuts, massages, nail care, and grooming ​​brings​​ wellness, self-care, and confidence directly to their homes. Ideal for entrepreneurs ​​with limited​​ upfront capital, these types of businesses offer great low-overhead opportunities. Additionally, if you already work with seniors in a different capacity, this is a great add-on service that builds loyalty with customers.  

7. Legal and financial planning services 

Legal and financial planning is a specialized segment within the broader senior care industry. However, it’s one that plays a crucial role in helping families prepare for future care needs. Services may include estate planning, wills and trusts, Medicaid planning, power of attorney documents, or even financial advisement related to long-term care. While this type of business requires owners to have certifications and licenses, the trust built with clients can result in long-term relationships. 

8. Remote care services

Technology advancements are changing senior care. By providing telehealth check-ins, virtual wellness visits, health monitoring systems, and even medication reminders through connected devices, seniors can continue living at home safely. These services allow families and providers to stay informed and involved—without being physically present. Remote care is a forward-thinking business model that addresses one of the biggest pain points in elder care: accessibility and peace of mind. 

Why Consider A Place At Home?

The A Place At Home business model ​​enables​​ franchisees to capitalize on multiple profitable business segments ​​within a single​​ franchise opportunity. By offering non-medical:  

  • In-home care  
  • Specialized care  
  • Care coordination  
  • Relocation services  
  • Staffing solutions  

Franchise partners can build multiple revenue streams by using established resources, tools, and systems.  

We offer an affordable franchise opportunity with startup costs ranging from $91,125 to $166,012, including our franchise fee of $49,500. Interested franchise candidates should have a net worth of $250,000 and at least $50,000 in liquidity to qualify for our opportunity. ​     ​ 

To learn more about our senior care franchise opportunity, contact us today. After we have received your inquiry, one of our team members will be in touch with you to set up an introductory meeting. 

A Place At Home Named 2022 FranServe FRAN-TASTIC 500 Franchise

FRAN-TASTIC-500

A Place At Home has been named a FRAN-TASTIC 500 Franchise by the world’s largest franchise consulting and expansion organization, FranServe, Inc.

Alesia Visconti, CEO and President of FranServe Inc. says, “Franchising helps people change their lives and take control of their future. It’s a community that celebrates the Life-Work Balance. A brand that makes our annual “FRAN-TASTIC 500” list shows that it values a fun and rewarding lifestyle and emphasizes people fulfilling their dreams of business ownership through franchising. It’s a brand that deserves recognition for going the extra mile and for being, well, fran-tastic!”

A Place At Home celebrates its 10th Year Anniversary in 2022. According to the organization’s CEO, Dustin Distefano, the recent brand recognition marks extra significance this year.

“We are so honored to recently be recognized by respectable businesses such as FranServe, Franchise Business Review, Franchise Journal, Entrepreneur, Best of Home Care by Home Care Pulse, and others” shares Dustin. “2022 marks a decade of A Place At Home building something special in the senior care industry.”

Jerod Evanich, President and Co-founder of A Place At Home, shared, “This recognition is testament to not only our brand but also the culture we’re building here. The support teams, franchisees, and Caregivers are representing this brand to thousands of stakeholders across the country every day.”

Founded in 2012, A Place At Home’s senior-focused continuum of care model was deemed the ‘next-gen home care franchise opportunity by 1851 Franchise. A Place At Home offers multiple revenue streams including in-home care services, care coordination, senior living alternatives, and staffing solutions. This unique recession-resistant approach in a rapidly growing industry will likely earn A Place At Home many FRAN-TASTIC recognitions in the years to come. 

For more information about our emerging brand, inquire today.

A Place At Home Opens First In-Home Senior Care Location in New Jersey

A Place At Home Somerville Owners

A Place At Home Franchise is pleased to announce the opening of their 20th franchise located in Somerville, New Jersey. Owners of the franchise location, Jessica Dale and Judy Mazon, are passionate about serving their community and are proud to begin offering senior-focused services to Somerset, Morris, and Hunterdon Counties and part of Union County in May 2022. A Place At Home was established ten years ago in Omaha, Nebraska, and is known for providing a high standard of professional and compassionate in-home care services, as well as Care Coordination and Senior Living Alternatives to round out a full continuum of care.

Having spent the majority of her adult life working and volunteering in her community, Dale says the decision to open a business focused on serving others was an easy one for both her and her business partner. Each of them has had personal, first-hand experience being a caregiver. Dale’s mother moved in with the family when Dale’s children were toddlers due to incredible health challenges. Mazon’s mother had Alzheimer’s Disease. Dale says, “I remember how I felt, and I wish I could have had somebody to help me understand the system, understand different things that we now offer, as an in-home care company.”

Professionally, Dale and Mazon’s backgrounds are well suited for a company in the senior care arena. Years ago, Mazon opened a daycare after seeing a need in the community. She’s been successful – and now owns two locations independently. Dale used her degrees in Management Science and International Business to build a personally rewarding career helping people in various ways. She’s assisted families relocating their lives nationally and internationally and spent years working for a local nonprofit where she’d previously served as a board member. That role was particularly fulfilling for Dale, as they found gaps within their community and then designed programs to fill the needs. 

When the pair started looking at business models that would allow them a way to continue making a positive impact in their community, Dale began researching senior care. They interviewed six different senior care franchises, and A Place At Home stood out amongst them all. Primarily in part, says Dale, to the company’s “We are CARE” philosophy. C.A.R.E. is the foundation of the senior care franchise’s business; they operate from a place of Compassion, Accountability, Respect, and Ethical behavior. “Those are the values I apply in my life, and I felt that that was just one of the things, you know, it was just so in line with me.”

Jessica Dale and Judy Mazon are driven, professional, and enthusiastic about helping families. The aging process can be complex and overwhelming. Fortunately, A Place At Home – Somerville is here to guide and assist through every stage of the journey. Whether you’re a family member caring for someone you love or an aging adult yourself, Dale and Mazon are grateful for the opportunity to help. To learn more about them and how A Place At Home – Somerville can improve your quality of life, visit their website at http://www.aplaceathomenj.com/.

If you are interested in exploring an opportunity to start your own in-home senior care business in your community, inquire today.0

A Place At Home Named Top Low-Cost and Recession-Proof Franchise

FBR Awards A Place At Home

Franchise Business Review’s Independent Research Data Shows Franchisees Are Highly Satisfied with Their Investment in A Place At Home.

In 2022, A Place At Home was identified by independent franchise research firm, Franchise Business Review (FBR), as being one of only 50 franchises to qualify as a Top Low-Cost Franchise. They were also named Top Recession-Proof Franchises.

A Place At Home was co-founded in 2012 by two childhood friends, Dustin Distefano and Jerod Evanich in Omaha, Nebraska. After several attempts at finding acceptable care for their loved ones, they were unable to meet their needs at the standard they expected. Both were determined to find a solution for others facing similar challenges. The idea for A Place At Home was born: Senior-Focused Care that is comprehensive, consistent, and provides a continuum of care.

After experiencing rapid growth in their Omaha market, they realized they had something innovative. In 2017, they took their Senior-Focused Care model to other communities and the A Place At Home franchise sprouted. A Place At Home is celebrating its 10 year anniversary this year with 23 locations coast-to-coast. 

“The FBR survey results reveal our highest ranked areas show our franchisees are highly engaged, respect the brand, and we have a strong franchise community. We believe this shows how strong our roots are which will only allow us to grow stronger over time.”

Dustin Distefano, CEO and Co-Founder of A Place At Home

How the Survey Works

Franchise Business Review provides the only rankings of franchises based solely on actual franchisee satisfaction and performance. FBR publishes its rankings of top franchises in its annual Guide to Today’s Top Franchises, as well as in quarterly reports throughout the year that rank the top franchises in specific sectors.

Nearly 11,000 franchisees representing over 135 low-cost brands participated in FBR’s franchisee satisfaction survey over 18 months. The brands that were named to the list of the best low-cost franchises to buy had to have high franchisee satisfaction and an investment of under $100,000 at the time their franchisees participated in FBR’s satisfaction survey. 

In addition, more than 32,000 franchisees representing over 300 franchise brands participated in FBR’s franchisee satisfaction survey over 18 months. A Place At Home was one of just 100 franchise brands to be identified as a Top Recession-Proof Franchise award winner and be featured on the list of the best recession-proof businesses to start.

A Place At Home’s franchisees were surveyed on 33 benchmark questions about their experience and satisfaction regarding critical areas of our franchise systems, including training and support, operations, franchisor/franchisee relations, and financial opportunity. 

“One of the most common myths around buying a franchise is that it’s too expensive. But what many people don’t know is that there are a number of very solid business opportunities out there that can provide the satisfaction and perks of business ownership but don’t require a huge financial investment,” said Eric Stites, CEO of Franchise Business Review. “For people seeking to be their own boss, the Top 100 Recession-Proof businesses we identified this year not only have outstanding satisfaction among their owners—one of the most important factors to consider before investing in any franchise opportunity—but they have performed well in good times and bad and we feel they hold a strong advantage to outperform their competitors in the years ahead.” 

“We have a proven process in place to ensure we’re vetting franchisees before they join our community. We’ve built an amazing group that not only respects the brand and mission but they also respect each other and want to see everyone succeed.”

Jerod Evanich, President and Co-Founder of A Place At Home

A Place At Home’s survey data showed they outscored the franchise industry and senior services industries in all categories including training and support, leadership, franchise system, core values, franchisee community, financial opportunity, general satisfaction, and self-evaluation.

“APAH does not only talk about their core values but they act on them. They have consistently been there to support me and my location’s growth.”

Anonymous Franchisee

Dustin Distefano credited the positive culture to A Place At Home’s hands-on approach. “Our team of Franchise Business Coaches utilizes standardized benchmarks to pinpoint strengths and weaknesses. This helps them assist in areas the franchisees may need additional coaching in. We’re able to do a pulse check regularly on their engagement with the brand.”

A Place At Home is grateful for this recognition and the amazing franchise community we’ve built. The franchisees continue to remain dedicated to providing compassionate and professional care in their communities despite the challenges they’ve faced head-on these past two years. 

Visit FranchiseBusinessReview.com to see the full list of 2022 Top Franchises. Inquire now to learn more about joining our community of franchisees making a big impact in the lives of seniors.

A Place At Home Awards First Franchise in Ohio

A Place At Home West Chester

A Place At Home (APAH), the leading provider of in-home senior care services, has signed a new franchise location in West Chester, Ohio. The senior care agency will serve seniors in the West Chester community and Hamilton, Middletown, Mason, and surrounding communities.   

Located at 8050 Beckett Center Dr., West Chester, Ohio 45069, the franchise is ready to help APAH continue its mission of helping older adults age in place.

Bringing a unique perspective

The new franchise’s owner brings a unique perspective to senior care services. Originally from Ghana, Africa, the owner says his culture emphasizes caring for your elders. The belief is that a blessing from your elders is a blessing that sustains for all time. His goal is to give back to the community and serve others while creating a legacy of caring for his children to have and continue.

Having worked as a home health aide while in college, he’s seen first-hand the challenges seniors face when they don’t have the care they need. His experience planted the seed that led him to where he is today – providing compassionate, professional care to seniors in his community. He said, “I chose A Place At Home because of their core values of C.A.R.E. – Compassionate, Accountable, Respectful, and Ethical – aligning with my own values.”

Providing personalized care for seniors

When you call A Place At Home – West Chester, you can expect the following:

  • Needs Assessment – We’ll discuss and work with you to learn your concerns, needs, and goals. We’ll make sure you know about any financial benefits available to help offset the cost of care.
  • Personalized Care Plan – We partner with you, your family, and anyone else on your support team to develop a personalized care plan to serve your needs. 
  • Matched with Caregivers – We’ll choose the most qualified, appropriate caregivers based on your care needs and ensure they’re a good match for you and your lifestyle. The level of care they can provide is important, and so is your comfort level with them.
  • Care Monitoring – We’ll receive feedback from your care team to manage any changes in your condition that need to be addressed. You and your family can access that information at any time via our online portal. 

Partnering with seniors and their families

A Place At Home – West Chester will ensure that seniors are well cared for as a true partner with them, their families, and their healthcare team:

  • In-Home Senior Care – Helping seniors live safe, independent lives in their own homes through a wide range of custom in-home care services. Care is directed by a plan created by a qualified professional and delivered by a compassionate team of caregivers.
  • Care Coordination Services – Helping families successfully navigate the often complex healthcare system. Together with seniors and their families, A Place At Home will provide recommendations, referrals, and collaborate with all providers. This includes attending doctor’s appointments, performing household safety assessments, managing medication, and more. A Place At Home serves as both a liaison and an advocate. This ensures that seniors receive the highest level of care.
  • Senior Living Alternatives – If at some point you decide you need to move into a senior living community, A Place At Home is here to help. The legwork is done, simplifying the process while supplying reliable information.
  • Staffing Services – A Place At Home can help provide senior living communities with CNA/CMA staffing.

Getting in touch

To learn more about A Place At Home – West Chester, visit their website. Whether you’re a senior who needs care, a family member, a caregiver, a senior care center that needs staffing assistance, or a potential franchise owner, we’d love to hear from you!

Jerome Philips Awarded Franchisee of the Year by IFA

Jerome Philips IFA Franchisee of the Year

The International Franchise Association (IFA) named Jerome Philips of A Place At Home – South Portland as Franchisee of the Year. Philips was honored at IFA’s 62nd Annual Convention in San Diego, California, for being an outstanding franchise establishment owner-operator.

“Franchisee of the Year Awards are the highest honors presented to individual franchisees,” said Matthew Haller, President and CEO of the International Franchise Association. “These local business owners, like Jerome, represent some of the best entrepreneurs in the country. We are proud to recognize his contributions to his community, his employees, and all those he serves.” 

The Franchisee of the Year Award recognizes leading franchisees who exemplify at least one of IFA’s “Open for Opportunity” core pillars: Community, Workforce, Diversity, Equity, and Inclusion, and Veterans. 

Philips Committed to Change

Philips is passionate about keeping seniors in their homes longer, with a better quality of life. That mission means providing his clients with safe and effective care and ensuring that his caregivers have a safe and inclusive environment with which to provide that service. 

Over the years, Portland has struggled with racial and cultural disparity within its local healthcare system. This has made providing safe and quality care difficult. In the past, clients and other customers have had the option to say they don’t want care provided by someone with an accent or from a particular ethnic background. And healthcare agencies have had the option of accommodating those requests. 

Jerome’s stance on these issues goes beyond how he operates A Place At Home. He’s committed to seeing a change from a higher level. He partnered with the Oregon Healthcare Association (OHCA). Together, they’ve advocated for their caregivers. They’ve had discussions with legislators at a state-level expressing their concerns. “We’re talking to them and giving them very real stories. They really don’t understand what it’s like for our employees.” He is working to break down roadblocks and navigate barriers to lift up the people in his community. Read the complete story here.

Beyond advocating for inclusion, Jerome is the first owner to add an additional office strictly for training his caregivers. His commitment to providing compassionate care with passionate professionals won him Home Care Pulse’s Top Client and Top Caregiver Satisfaction awards. He is passionate about improving his community, building his caregivers up, and creating long-term, quality relationships. On winning the award, Jerome said, “It has been an incredible journey, and couldn’t imagine a better team to guide the ride with. This award is shared with every A Place At Home location, new and old, as they have all provided the mentorship and guidance to improve our processes on a daily basis.”

Franchising Opportunities

A recent IFA study showed that franchising helped lead U.S. economic recovery in 2021, with exceptional job and business growth across all franchising sectors. The industry on average provides higher wages, better benefits, and more leave than non-franchised businesses, as well as greater opportunities to underserved communities and aspiring entrepreneurs, according to Oxford Economics research. Franchisee of the Year recipients are examples of change-makers in the franchising world. If you are interested in learning more about an A Place At Home Franchise opportunity, complete our inquiry form.

A Place At Home Named Franchise Journal Top Brand of 2021

Franchise Journal Top Brands 2021

A Place At Home, an in-home senior care franchise, made some great strides in 2021! Our development team awarded seven new territories expanding to four new states. Five new territories opened their doors and serviced 15,492.34 hours with the support of our experienced operations team. The corporate operations and marketing support team grew by 40%, too. Franchise Journal Magazine recognized our growing brand as one of the Franchise Journal Top Brands for two consecutive years!

Owning your own A Place At Home franchise gives you the opportunity to positively change your life as well as the lives around you. Senior care is one of the most impactful businesses a community can have. This pandemic and recession-proof business gives you the opportunity for recurring revenue and steady demand while providing care and compassion for those who need it most. You don’t need to take our word for it. Visit our YouTube channel for weekly videos from our franchisees about their experiences in opening and operating an in-home senior care franchise.

A Place At Home is positioned for explosive growth in 2022 while celebrating its 10 year anniversary. We hope you join our franchise community for this exciting next year of growth!

Does this sound like something you’d like to be a part of? Reach out to Mitch Benson to start talking about your potential.

Third Annual Franchise Convention Brought Franchisees Back Together

After hosting the APAH Franchise Convention virtually last year, it was an amazing experience to bring everyone back together. The Third Annual Franchise Convention was held on September 15-17, 2021 in Omaha, Nebraska. With so many businesses facing hiring and retention challenges, this year’s theme and topics surrounded – “Elevate Your Team.” The speakers and roundtable discussions fostered an environment of learning, ideas, and discussion for how A Place At Home can best serve our caregivers as we move toward 2022.

This year’s keynote speaker and Recruiter.com’s “Top 10 Company Culture Experts to Watch”, was Cara Silletto. Silletto brought her expertise as a retention expert. She closed out the first day of the franchise convention with an engaging and inspiring presentation. She discussed the evolution of the workforce, and how leaders can evolve with their employees.

A Time to Connect

The franchise convention provided a wealth of knowledge and resources for franchisees. It also provided time for owners to connect with each other, some for the first time. Dina Jenney of A Place At Home – Philadelphia West, spotted Gary Lafreniere of A Place At Home – Merrimack Valley, across the room of Beacon Hills the first evening. The two opened around the same time during the pandemic and communicated virtually in their first months open. They met in person for the first time, as everyone gathered at the Welcome Reception. Home Care Pulse and KreativElement sponsored the reception. 

The next night the team enjoyed a cocktail hour at Spirit World. There were two custom, APAH-branded drinks created for the event. The evening, sponsored by Bookkeeping Express, CareAcademy, Commercial Interior Solutions, Franchise Resources, LLC, HR Systems, and Paradigm Senior Services, was another opportunity for everyone to discuss their ideas and bond further as business owners. The guests enjoyed a live jam session after dinner. Platinum Sponsor and long-time vendor, Bob Volpe, joined our own Franchise Development Coordinator, Mitch Benson, for a guitar duo. 

Franchisee Awards Ceremony

Our headquarters had an extra surprise for those attending. We flew Molina Schebell, National Caregiver of the Year, in from Florida. She spent the day at the spa before her surprise arrival at the awards ceremony. There she accepted her plaque and check for her outstanding care and devotion to her clients. Orange Park franchisees said, “Molina makes you feel like home.” It was obvious upon meeting her why she was such a strong candidate for the award.

Franchisees grew together through two days of meetings. They had fun together at the social events. Then it all concluded with a team event and awards ceremony at TopGolf. Volpe Consulting, Ideal Payroll Service, ClearCare, AgingCare, and INSPRO sponsored the ceremony. 

In our short 4 years as a franchise family, we have navigated major historical moments with determination and fortitude. The obstacles over the last year inspired us to innovate, adapt, and grow. Witnessing the franchisees continue to protect our nation’s seniors is a source of pride for us and them. The franchisor team was honored to recognize them with the following awards: 

And the Winner is…

Rookie of the Year: A Place At Home – Orange Park: In recognition of the top-performing franchisee in their first full year with A Place at Home.

Most Improved of the Year: A Place At Home – Little Rock: In recognition of the highest YTD growth rate from the previous year. 

Top Caregiver Satisfaction Retention of the Year: A Place At Home – South Portland: In recognition of the franchisee with the top caregiver satisfaction scores and retention.

Top Client Satisfaction of the Year: A Place At Home – South Portland: In recognition of the franchisee with the top client satisfaction scores in Home Care Pulse.

Brand Ambassador of the Year: A Place At Home – Little Rock: In recognition of the franchisee who consistently represents the A Place at Home brand, generating positive social reviews and engagement and fields validation calls.

Innovator of the Year: A Place At Home – Orlando: Recognizing excellence in proven creative strategies to collaborate with partners in order to support the overall A Place at Home strategic business objectives.

Top Performer of the Year: A Place At Home – Omaha: In recognition of the franchisee with the highest revenue in the past year.

Top Producer of the Year: Alex Caudill: In recognition of the owner with the highest revenue in the system.

Founders Cup Award: A Place At Home – Little Rock: One distinguished franchisee who has made major contributions to the brand. They play a significant role in the organization’s success receives this highly prestigious award.

Thank You to Our Sponsors

We want to recognize the many great sponsors who continue to partner with us to support our convention. Your attendance was a testament to your commitment to our APAH Franchise system. We all worked together through this challenging time. We’ll continue to use it as an opportunity to build an even stronger brand. We look forward to seeing you all in 2022. Not only for the our 4th Annual Franchise Convention, but also for the 10-year anniversary of A Place At Home.