Once you’ve decided to partner with A Place At Home, you’ll move into the CARE Launch stage. This is where your franchise training begins to take shape. With our hands-on approach to learning, this phase is designed to help you feel confident when opening your business.
Franchise Training and Support
Starting a home care business can feel overwhelming, especially if you don’t have a healthcare background. From navigating licensing requirements to managing caregivers and building a client base, there’s a lot to learn.
That’s why A Place At Home developed CARE Track, our step-by-step system designed to guide franchise owners from initial discovery through training, launch, and long-term growth. With structured franchise training and ongoing support at every stage, you’ll always know what comes next—and have the tools and guidance to move forward with confidence.
from their first interaction with our brand through long-term business growth. Instead of leaving you to figure things out on your own, CARE Track provides a clear path forward.
From evaluating our business opportunity to launching in your preferred market and scaling over time, each phase is built to help you gain confidence, develop key skills, and operate within a proven framework.
Our CARE Track begins with our discovery process designed to ensure our opportunity is the right fit for you and your goals. During this phase, you’ll review our Franchise Disclosure Document (FDD), explore available territories, and connect with current franchise owners to better understand the day-to-day operations.
Step 1: Qualify
Introduction Call Personal Review Form SpotOn! Profile Assessment
Step 2: Explore
Franchise Disclosure Document (FDD)
FDD & Territory Overview Call
Draft Territory
Step 3: Validate
Financial Validation
Franchisee Validation
Leadership Touchbase
Step 4: Discovery Day
Come to Omaha and join the team for an Executive Dinner Launch-focused presentations, one-on-one interviews, tour of operating location Potential territory awarded at the end of the visit
You’ll work closely with your A Place At Home business coach to ensure everything is initially set up correctly. This includes getting you acquainted with our task management software, which outlines each step required to launch your business.
Your coach will also assist you with navigating state-specific licensing requirements, helping you stay on track and avoid common delays during the startup process.
Before you attend our in-person training, you’ll complete a series of virtual learning modules designed to build a strong operational foundation. These programs focus on the core components of running your business, including:
- CARE Sales — how to effectively build relationships and a strong client base
- CARE Recruitment & Retention — how to attract, hire, and retain quality caregivers
With this training, you’ll be prepared to manage both the business development and staffing sides of your operations.
To bring it all together, you’ll participate in a 40-hour, hands-on training program at our headquarters in Omaha, Nebraska. Combining classroom education with real-world exposure, you’ll see how the business operates day to day. By meeting with experienced team members and observing systems in action, you’ll gain the practical knowledge needed to confidently manage your location.
Once you’ve gained your footing and have hit your initial key performance indicators (KPIs), you’re ready for the next stage of the CARE Track—CARE Coaching. This is our continued franchise training and support for after you’ve launched your business.
As you start working with clients and caregivers, questions and challenges are likely to arise. CARE Coaching ensures you have consistent guidance while navigating this new phase of business ownership.
Your coaching calls will consist of the following touchpoints:
- How to use the scheduling software
- Properly track financials
- Manage payroll efficiently
- Onboarding new clients
- Service coordination
- Human Resources
- Recruiting, hiring, and training
- Managing and retaining staff
- Branding and marketing
Through regular coaching calls, we’ll track your performance benchmarks and provide best practices to help you grow. At A Place At Home, we’re here to mentor you, keep a pulse on your business, and help you successfully provide essential services to seniors in your community.
As part of CARE Coaching, you’ll continue to receive guidance across the core areas of your business, including:
- Staffing and caregiver management
- Financial tracking and performance oversight
- Client onboarding and service coordination
- Marketing strategy and local outreach
With our level of franchise support, you’ll be able to streamline your operations, strengthen your team, and build momentum as your business grows.
As you continue to grow your business, you’ll enter the “We Are CARE” stage of the CARE Track. This is where your confidence begins to take shape and daily operations become second nature.
As a franchise owner, you’ll be developing relationships within your community, strengthening referral networks, and becoming a trusted source for families in need of care. At this stage, your business is gaining momentum and you’re becoming a more independent operator. However, you’ll still have access to our franchise training and support whenever you need it.
The conclusion of the CARE Track, CARE Pro represents a major milestone in your journey to becoming a franchise owner with A Place At Home. At this stage, you’ve demonstrated you can successfully run your business, overcome challenges, and provide high-quality services to seniors in need.
With a proper foundation in place, your focus shifts toward scaling your business. This may include expanding into additional territories, growing your team to offer more services, and developing a long-term strategy to continue growing.
More than just maintaining the business, CARE Pro is about building on your success. And with the right systems, support, and experience, you’ll be positioned to take your business to the next level.
Qualifying for this milestone means you’ve hit the following benchmarks
- Open 2+ years
- Achieve set revenue benchmark
- Maintain 90% client and employee satisfaction scores
- Conducting business in all four service lines
To sum it all up, A Place At Home offers a comprehensive and detailed training and support program designed to help you better understand the following:
- Operations management
- Caregiver recruiting and retention
- Financial tracking and payroll
- Client acquisition and service coordination
- Marketing and brand development
With us, you’ll never have to guess what’s next. Whether you’re looking to own a franchise with no experience or are interested in expanding your business portfolio, our team is always here to help.
Interested in learning how our CARE Track has helped franchise owners succeed? Hear from them yourself! See our franchisee testimonials for more insight.