Growing a Home Care Franchise: Why Community Relationships Matter

Illustration of a home surrounded by people, symbolizing family support and in-home care services

Contrary to popular belief, home care isn’t just a service business; it’s a relationship business. The bonds you build with patients and families, the partnerships you form with care providers, and the ties you create within your community all contribute to the success of your business.

New franchisees often wonder, “How will I generate a pipeline if I don’t know anyone?” Here’s the truth: home care franchises are rarely built on advertising alone. Instead, community relationships are your long-term referral engine.

Learn how building trust and local connections can help grow your elder care franchise.

Why Relationships Matter in Home Care

In short, home care is built on trust. Families often make care decisions during stressful or emotional situations, meaning they frequently rely on recommendations from healthcare providers, hospitals, discharge planners, and other trusted professionals.

By building strong relationships with these groups, franchise owners position themselves as credible, dependable resources within their communities. Over time, those connections can evolve into valuable referral partnerships that create consistent opportunities for growth. Strong community ties don’t just increase visibility—they help establish trust, strengthen your reputation, and support long-term success.

Networking vs. Building Real Healthcare Partnerships

So, what’s the difference? Fundamentally, there are some clear distinctions between networking and building long-lasting relationships. With networking, you attend events, hand out (and receive) business cards, and introduce yourself to others within your field. However, interaction typically stops once the event is over. Your business card may ultimately end up in a stack on someone’s desk.

Partnerships are different. Real healthcare partnerships are built through consistency, trust, and ongoing communication. Rather than just introducing yourself once, you become a dependable resource that others can confidently recommend to families in need.

Over time, hospitals, rehabilitation centers, assisted living communities, physicians, and discharge planners begin to recognize your commitment to supporting older adults and their families. These relationships are built gradually, but they often create stronger, more sustainable referral opportunities than one-time networking interactions.

How Referral Pipelines Are Built When You’re New to a Territory

While all of the above sounds great, there’s still one lingering question we haven’t answered. “What if you don’t know anybody?” Here’s the good news: most franchise owners don’t begin with an established network. Building a referral pipeline is less about who you know and more about consistently showing up and becoming a visible, trusted presence in your community. While community outreach can feel intimidating to franchise owners without traditional sales experience, many successful owners quickly learn it is less about “selling” and more about building relationships, offering support, and becoming a reliable local resource.

To grow your home care franchise, focus on relationship-building activities that create opportunities for ongoing connections. Research senior resource groups, attend community events, network with healthcare professionals, attend (or even host) educational seminars, and look for caregiver support groups. These touch points can gradually help establish a strong referral pipeline over time.

One of the most important tactics is connecting with your local Chamber of Commerce. Chamber organizations can introduce you to business leaders, healthcare professionals, and community organizations in your market. They also create opportunities to build genuine relationships and establish yourself as an active member of the community you serve.

Competing Against Established Providers with Deep Relationships

As the senior care industry continues to grow, you’ll likely have competition in your market. So, how do you stay ahead of them? The key isn’t to outspend them in advertising. Instead, focus on three simple things:

  • Consistency: Show up regularly and stay engaged in your community. Attend events, follow up with contacts, and continue nurturing relationships over time.
  • Trust: Healthcare professionals want to recommend providers they feel confident in. Delivering reliable service, maintaining open communication, and following through on commitments can help establish long-term credibility.
  • Visibility: People can’t refer your services if they don’t know you exist. Participate in local events, join professional organizations, and maintain an active presence in your community. This way, you’ll stay top of mind when care needs arise.

How A Place At Home Supports Relationship-Based Growth

Building relationships in a new market can feel intimidating, especially if you’re starting from scratch. At A Place At Home, we understand that community connections don’t happen overnight. That’s why our support system is designed to help new franchise owners build meaningful relationships from the start.

Through our CARE training program, franchisees receive guidance that goes beyond day-to-day operations. Owners learn proven sales processes, referral development strategies, and community outreach techniques designed to establish a strong local presence.

But most importantly, we don’t approach growth as just generating leads. Instead, through our continuum of care, we help owners become trusted resources for families, health professionals, and community partners. By providing care through multiple life stages, we strengthen these relationships, which become the foundation for long-term, sustainable growth.

Get Started with A Place At Home

If you’re looking into business ideas that help the community, look no further than A Place At Home. Through joining our franchise brand, you’ll become a resource for your community. Offering in-home care, care coordination, senior living placement, and staffing solutions, you create local impact by helping people through life’s changes.

Learn more about our opportunities, our franchise story, and see if you make the ideal franchise candidate today.

Why Long-Term Demand Matters When Investing in Elder Care Franchises

A caregiver helps an elderly woman walk

“Our recession-resistant opportunity is one of a kind.”
“Join a recession-resistant market today.”
“With our recession-resistant business model, you’ll weather all economic challenges.”

Sound familiar? It’s common for brands to make claims that their business opportunity is recession-resistant. But how many of them actually are? As a potential investor, it’s normal for you to question claims regarding long-term demand.

However, there is one industry that doesn’t rely on what’s trending. Instead, it’s driven by demographic necessity. Elder care franchises are built around long-term demand tied to the realities of an aging population. Let’s take a practical look at what truly sustains demand for elder care franchises over time.

Why Elder Care Demand Continues to Grow

In the U.S. alone, 10,000 people turn 65 every day. Additionally, the number of older adults will more than double over the next several decades—representing over 20% of the population by 2050. With an overwhelming desire to age in place for as long as possible, demand for high-quality in-home care continues to rise.

At the same time, longer life expectancies are increasing the need for care over extended periods of time. This creates ongoing demand for senior care businesses that can provide reliable, flexible services as care needs evolve.

For investors, these trends represent more than temporary market growth—they point toward sustained, long-term demand within the elder care industry.

Is Senior Care Really Recession-Resistant?

It’s important to note that no business opportunity is completely recession-resistant. However, elder care franchises do tend to fare better than trend-driven businesses because demand isn’t tied to temporary consumer behavior. Instead, it’s tied to population reality.

As families navigate caregiving responsibilities for aging loved ones, many turn to professional care providers for support with companionship, personal care, transportation, and daily living assistance. Considering essential services instead of discretionary spending, many families will cut luxuries before reducing care support for their loved ones.

And while private pay clients may adjust the number of hours they use during periods of economic uncertainty, the underlying need for care doesn’t fade simply because the economy is struggling. This consistent demand is why many investors view the elder care industry as a more resilient opportunity.

The Stability of Referral-Based Growth

For senior care franchises, strong referral networks can create recurring business opportunities. Referrals from hospitals, rehab centers, assisted living communities, and discharge planners often provide a consistent pipeline of potential clients seeking ongoing care support.

Plus, these relationships are beneficial to both sides. Not only do elder care businesses get a steady stream of clients, but healthcare systems also benefit from reduced readmissions and improved continuity of care. Quality home care can support recovery, improve outcomes, and help older adults safely age in place for longer.

Over time, this referral network can become an important driver of long-term growth. As franchise owners build trust within their local healthcare communities, they strengthen their visibility and reputation—creating a more stable foundation for recurring referrals and sustained demand.

Why Multiple Revenue Streams Matter in Elder Care Franchises

While in-home care may be a consistently needed service, there are other opportunities within an elder care franchise. Offering services beyond in-home care, such as care coordination, senior living placements, and staffing solutions allows you to generate multiple revenue streams while simultaneously helping those who have different care needs.

Through this diversification, you accomplish a few things:

  • Stabilize revenue: Diversified service lines can create more predictable revenue by reducing reliance on a single source of income.
  • Reduce dependence on one service line: Should one area of your business start to struggle, there are multiple other services that can keep your business afloat.
  • Support long-term scalability: By introducing additional services, you support continual growth that does not require additional locations or entry into new markets.

A Place At Home: Built for Long-Term Demand

At A Place At Home, our business model is designed around the realities of long-term senior care demand. Instead of focusing on one single service, our continuum-of-care approach allows our franchise owners to support families through multiple stages of the aging journey. From in-home care and care coordination to senior living alternatives and healthcare staffing solutions, our franchisees provide a well-rounded experience for every client.

Not only does our business model support the curation of multiple revenue streams, it also helps our franchise owners build stronger, longer-lasting relationships within their communities. As client needs evolve over time, our franchisees can continue supporting families through additional services instead of losing the relationship entirely.

Ultimately, A Place At Home is designed to support two equally important goals: meeting the growing needs of aging adults while helping franchise owners build a scalable, long-term business.

Get Started with A Place At Home

You may be wondering, “Is now a good time to start a business?” With A Place At Home, it certainly is. To learn more about our franchise opportunity, contact us today. Once we’ve received your inquiry, a member of our team will be in touch with you to discuss next steps.

Buying an Elder Care Business: 6 Factors Franchisees Should Compare

An elderly woman speaking with a younger woman

Buying an Elder Care Business: 6 Factors Franchisees Should Compare

Buying an elder care business is a significant decision—one that goes beyond choosing a growing industry. From reviewing the Franchise Disclosure Document (FDD) to evaluating territory potential and startup costs, there are several factors that can impact your long-term success. Discover what to evaluate before buying a senior care business and why a franchise opportunity like A Place At Home could be your next best investment.

Why the Elder Care Industry Attracts Franchise Investors

In the U.S. alone, 10,000 people turn 65 every single day. By 2050, older adults will represent more than 20% of the population. With such strong growth among the aging population, there is a consistent need for high-quality senior care services—attracting savvy entrepreneurs to the senior care industry.

Plus, by providing essential services, an elder care business tends to remain stable even as economic conditions change. With less reliance on discretionary spending, entrepreneurs can generate more consistent revenue streams that support long-term growth. With a senior care business, compassionate entrepreneurs can build businesses that are not only profitable but also make a positive impact within their communities.

6 Senior Care Franchise Factors to Compare

While researching your next venture, you’ve likely come across the option of franchising. Rather than just starting your elder care business from scratch, there’s the opportunity to partner with an established brand—giving you direct access to a trusted playbook, streamlined systems, operational guidance, and strong brand recognition. However, not all franchises are created equally. When considering a senior care franchise, be sure to compare the following across all brands:

1. Review the FDD

The FDD is a legally required document that outlines specific details about the franchise opportunity. In the FDD, you’ll learn about the franchisor’s beginnings, executive team, litigation history, startup costs, financial representations, and more—all of which are vital to making the right investment decision for you.

While reviewing the FDD in its entirety is recommended, you’ll want to pay special attention to Item 7 (startup costs), Item 6 (ongoing fees and costs), and Item 19 (financial performance). Keep in mind, Item 19 is not a required section and may not be included in every brand’s FDD.

As you review these sections, look beyond the numbers. Consider how the costs align with your budget, how ongoing fees may impact profitability, and whether the financial representations reflect realistic expectations of your market. Taking the time to thoroughly understand the FDD can help you make an informed, confident decision.

2. Evaluate Territory and Market Potential

Location, location, location! If your elder care business isn’t positioned in the right territory or market, you’ll likely struggle to build a client base. Not all markets offer the same opportunity, which is why evaluating your territory is a critical step when starting any type of business. A strong franchise territory should provide both immediate demand and long-term growth potential. In senior care, that means markets with a high senior population and a robust referral network are ideal.

As you compare various franchise opportunities, you’ll want to inquire about whether the brand offers protected territories. Protected territories give you exclusive rights to operate within a defined geographic area, reducing internal competition and allowing you to grow your business with confidence.

When these factors work in tandem, you’re set to scale your business and achieve long-term growth within your market.

3. Understand Startup Costs and Investment Range

This is key. Throughout your research, you’ll notice a discrepancy between starting a medical care franchise versus a non-medical care franchise. Due to stricter regulatory and clinical requirements, medical care franchises tend to have a higher barrier to entry, making them less accessible than non-medical care franchises for many first-time owners.

However, regardless of which type of franchise you choose, you need to evaluate all associated costs, including the following:

  • Initial franchise fee
  • Licensing and compliance fees
  • Staffing and recruiting expenses
  • Marketing and initial operational costs

You’ll also want to consider the cost differences between an independent startup versus a franchise investment. While starting independently may appear less expensive upfront, it often requires additional time, trial-and-error, and unplanned expenses to build systems, processes, and brand awareness.

By fully understanding your startup costs, you’ll be better equipped to choose an opportunity that supports both a successful launch and sustainable growth.

4. Compare Support Systems and Training

Franchise training is one of the biggest advantages to partnering with an established brand. Critical for first-time owners, strong support systems can make the difference between a challenging launch and a more structured, smooth start.

When evaluating a senior care franchise, look for training and support that extends beyond the initial set up. A comprehensive program should include the following:

  • Onboarding and licensing guidance
  • Operational playbooks
  • Marketing assistance
  • Ongoing coaching

It’s also important to understand how support evolves over time. A reputable franchise brand will not only help you with the initial setup but will also guide you through scaling your business and navigating any challenges as they come up.

5. Analyze Unit Economics and Revenue Model

Now comes the most important part—how you make money. Equally important for first-time owners and experienced investors, you need to understand the different revenue streams, cost structures, and margin potential.

With an elder care business, you could build multiple revenue streams through your variety of service offerings. From hourly care and care coordination to senior living placement and staffing services, you can help seniors at every life stage—and build a long-lasting, profitable business.

6. Evaluate Risk Before You Invest

Starting a business comes with risks—and senior care is no different. Before investing in an elder care business, it’s important to understand the common setbacks you may run into, including:

  • Staffing challenges
  • Market saturation
  • Regulatory requirements

By investing in a franchise, you don’t eliminate those risks, but you are better prepared for them. With proven systems, brand recognition, and ongoing support, you’ll have access to the tools you need to handle any issues as they arise.

A Place At Home: A Structured Approach to Elder Care Business Ownership

If you’re eager to learn how to start a homecare agency, look no further than A Place At Home. Whether you’re looking to leave corporate life, exploring a career change, or want to own a mission-driven business, our senior care franchise checks all the boxes.

With established brand recognition, comprehensive training, and ongoing support, A Place At Home provides franchise owners with the resources needed to launch and grow successfully. Our model includes proven operational systems, marketing guidance, and multiple revenue streams—making it an appealing option for both first-time and experienced entrepreneurs.

To qualify for ownership, interested candidates must have a minimum net worth of $250,000 and at least $50,000 in liquid capital. Our total investment costs typically range from $91,195 to $166,012, which includes our $49,500 initial franchise fee.

If you’re interested in learning more about our opportunity, complete our franchise inquiry form today. Once we’ve received your information, a member of our team will contact you to discuss next steps.

How to Become a Successful Entrepreneur: 8 Tips

8 Home Care Marketing Ideas to Get More Clients

The demand for in-home senior care continues to rise as more families seek support for aging loved ones. Simultaneously, competition among providers is increasing, making it more important than ever to have a clear, effective home care marketing strategy.

The most successful agencies don’t rely on one single tactic. Instead, they build a multi-faceted approach that combines:

  • Digital visibility
  • Community presence
  • Relationship-driven referrals

If you’re looking to generate more leads and strengthen your position in the market, we’ve got a few home care marketing ideas that’ll help you do exactly that.

Why Marketing Matters in the Home Care Industry

Choosing a home care provider is a personal decision. Families are looking for trust, credibility, and reassurance that their loved one will receive compassionate care from high-quality caregivers.

This means your marketing efforts need to do more than just generate awareness—they should build confidence. From your online presence to your community involvement, every touchpoint should reinforce your positive reputation.

8 Proven Home Care Marketing Ideas

To ensure you build a strong home care business, consider incorporating some of the following ideas into your marketing plan:

1. Invest in Digital Marketing

Digital marketing is one of the most effective ways to reach families actively searching for in-home care. Platforms like Google Ads and social media allow you to target high-intent audiences based on location, search behavior, and demographics.

Equally important is your Google Business Profile. A fully up-to-date profile helps your agency appear in local searches and on Google Maps. Be sure to keep your contact information, hours, and services current, and regularly add photos and posts to maintain visibility.

2. Improve Your Site Ranking with SEO

Search engine optimization (SEO) helps your website rank higher on search engine results pages (SERPs)—and when you rank higher, it’s easier for potential customers to find you organically. Strong SEO starts by creating high-quality content that answers common questions about senior care and the specific services you provide.

Focus on using relevant keywords, publishing educational blog content, and ensuring your website is easy to navigate and mobile-friendly. With time, you’ll build domain authority and start to drive consistent organic traffic in conjunction with your paid ads.

3. Build a Referral Network

Referrals are a strong way to build a client base. Satisfied clients often become your strongest advocates, especially when they’ve had positive experiences with your caregivers and office staff.

However, while client referrals are powerful, you’ll also want to establish relationships with local healthcare professionals. Physicians, hospitals, rehabilitation centers, and senior living communities can all create a steady pipeline of qualified leads. Plus, at the same time, you’ll strengthen your presence in the local care ecosystem.

4. Participate in Community Events

Establishing visibility within the community can help build trust with potential clients. Participating in local events—such as health fairs, charity walks, or senior-focused gatherings—allows you to meet and connect with families in your area.

At these events, be sure to have branded materials, educational resources, and ways to collect contact information for follow-up. When people see you and your brand as active members of the community, it helps position your agency as a familiar and reliable resource.

5. Host Educational Workshops

Educational workshops are a great way to demonstrate your knowledge while providing valuable insight and information to your community. Consider hosting sessions within your wheelhouse. Topics like fall prevention, dementia care, and navigating senior living options are all beneficial learning opportunities for families within your market.

You can opt to host these events in-person or virtually, whichever you’re most comfortable with. Partner with healthcare professionals to expand your expertise and reach. These sessions not only build credibility but also create opportunities to connect with families who may need care soon.

6. Encourage and Manage Online Reviews

Reputation management is crucial to the success of your home care agency. Online reviews play a major role in how families evaluate providers. Having a strong presence on Google, Yelp, and Facebook can influence their decision-making.

Encourage satisfied clients and their families to leave reviews and be proactive in responding to feedback. Having a consistent flow of positive reviews helps build trust, improves your local search rankings, and reinforces your good reputation.

7. Connect with Local Media

Securing local media coverage can increase your visibility and credibility. Pitch meaningful stories about your caregivers, community involvement, or educational initiatives to local news outlets to see if you get picked up. Also coined “earned media,” this type of marketing doesn’t cost you anything.

Whether it’s a feature story or event coverage, media exposure helps position your agency as a trusted voice in senior care within your community.

8. Utilize Lead Generation Platforms

Listing your agency on trusted lead generation platforms can help you reach families who are actively looking for in-home care. While these platforms may be competitive, maintaining a strong profile with clear service descriptions, positive reviews, and updated information can improve your chances of acquiring new clients.

How Franchising Can Strengthen Your Marketing Strategy

Creating a home care marketing plan from scratch can be time-consuming and complex. However, should you choose to join a franchise, you get a distinct advantage in this area.

When you partner with a franchise brand, you gain direct access to marketing materials, established branding, and ongoing guidance. Instead of using trial-and-error to test strategies on your own, you can implement approaches that have already been refined and validated across multiple markets.

For those looking to become a highly successful entrepreneur, this level of structure and support can make a big difference in how quickly and efficiently you grow your business.

Franchise with A Place At Home

At A Place At Home, we equip our franchise owners with the tools, training, and support they need to thrive in a competitive marketplace. From marketing assistance to operational playbooks, our model is designed to help you build a sustainable, community-focused business.

To learn more about our franchise opportunity, what territories are available, and how much it costs to get started, contact us today. After we’ve received your inquiry, a member of our team will be in touch with you to discuss the next steps.

5 Purposeful & Profitable Business Ideas for Couples in 2026

Many couples dream about building a life—and sometimes even a business—together. In fact, according to the U.S. Census Bureau, just over 10% of all U.S. for-profit businesses are owned and operated by husband-and-wife teams.  

For couples looking to combine their professional skills with shared goals, entrepreneurship can provide flexibility, financial independence, and the chance to make a meaningful difference. But which ventures make the best business ideas for couples? Discover which opportunities make strong investments for those looking to build a business together. 

What Makes a Good Business for Couples?

Not every business is suited for couples. The best business ideas for couples allow partners to divide and conquer responsibilities, support each other through challenges, and build a shared vision for the future.  

When evaluating potential investment opportunities, couples should look for businesses that offer:  

  • Complementary roles so each partner can focus on their strengths 
  • Flexibility to balance work and personal life 
  • Reasonable startup costs that don’t create financial strain 
  • Long-term demand to support sustainable growth 
  • Meaningful work that aligns with shared values
  • Strong Business Opportunities for Couples 

With the above factors in mind, take a moment to explore several different business ideas for couples. 

1. Café or Small Restaurant

One of the more traditional ideas, this type of business allows both partners to contribute their strengths. If one of you loves to cook and the other has a knack for customer service, marketing, or operations, a restaurant could be a great opportunity. However, it’s important to note that startup costs, staffing challenges, and long hours can make this option demanding, even for co-operators.  

2. Online Retail Store  

E-commerce is booming, and starting an online retail store is one of the more flexible business ideas for couples. Whether selling handmade goods, curated collections, or drop-shipping, the online space offers vast opportunities with relatively low startup costs. The challenge, though, is standing out in a crowded marketplace and building a strong brand presence.  

3. Fitness Studio or Wellness Business 

Couples passionate about living a healthy lifestyle may find success in opening a boutique fitness studio, wellness center, or gym. Through these businesses, you can share your love for health and wellness with others while building a community around your brand. Keep in mind, though, that physical location, equipment costs, and staffing requirements can make these businesses more complex to operate. 

4. Property Investment

Real estate investing is another popular business idea for couples. Whether purchasing rental properties or renovating homes for resale, real estate offers opportunities for long-term income and asset appreciation.  

This path can be exciting for couples who enjoy strategy, design, and negotiation. At the same time, property acquisition requires significant capital and carries market risk. 

5. Home Care Franchise

Among the most meaningful ideas, investing in a home care franchise offers financial opportunity, long-term growth, and community impact. The demand for quality senior care services continues to steadily rise. In the U.S. alone, 10,000 people turn 65 every day, creating intense demand for in-home care services that help older adults safely age in place.   

For couples looking to build a business with both financial potential and meaningful impact, senior care has become one of the fastest-growing service industries in the country. 

Why Choose a Senior Care Business

Among many franchise opportunities, senior care stands out as both purposeful and practical. 

According to Grand View Research, the U.S. home healthcare market was valued at $162.35 billion in 2024 and is expected to expand at a compound annual growth rate (CAGR) of 10% from now until 2033—resulting in a value of $381.4 billion by the end of the forecast period. With such strong industry growth on the horizon, many entrepreneurs are exploring senior care as a long-term business opportunity. 

Beyond the financial benefits, a home care franchise allows you to make a real difference in people’s lives, providing a sense of purpose and fulfillment that’s hard to find in other businesses. Plus, a senior home care business can offer more flexibility than traditional businesses, allowing you and your significant other to manage your work-life balance. 

Why Franchising is Ideal for Couples

Instead of building a business completely from scratch, couples can join an established brand with proven systems, operational guidance, and marketing support. This model can make franchising one of the best business ideas for couples who are looking for opportunities with reduced risk.  

Plus, running a franchise as a couple has several advantages over going it alone. Couples often divide responsibilities based on their individual strengths. One partner may focus on business development, while the other manages operations, recruiting, or community partnerships. Additionally, working together can also provide built-in support during the challenges of early entrepreneurship.  

A Place At Home: One of the Best Franchises for Couples

A Place At Home offers a one-of-a-kind franchise model designed to support seniors throughout their aging journey. 

Our franchise owners provide several complementary services including:  

  • Non-medical in-home care 
  • Care coordination 
  • Senior living alternatives 
  • Healthcare staffing solutions 

Called our “continuum-of-care” model, this approach allows franchisees to generate income through multiple revenue streams while simultaneously supporting families in a meaningful way.  

Build a business—and a future—together. Learn more about the A Place At Home franchise opportunity today. Contact us to get started.  

Revenue Streams Use Case: How Franchisees Unlock Their Full Potential

Revenue Streams Use Case: How Franchisees Unlock Their Full Potential

Scenario:

Many entrepreneurs are drawn to the senior care industry because of the rapidly growing demand for in-home care services. Yet, new owners often assume home care businesses only generate revenue through hourly caregiving.

In reality, most successful senior care businesses expand beyond a single service—building multiple revenue streams that support families throughout the entire aging journey.

The Challenge:

Single-service businesses can be vulnerable to market changes or fluctuations in demand. Without diversification, franchise revenue may heavily depend on one service offering and eventually plateau.

New owners want to understand what revenue growth actually looks like in practice and how experienced franchisees combine services to maximize both profitability and community impact. They often ask:

  • What does revenue growth actually look like in senior care?
  • How do experienced owners expand services without overwhelming operations?
  • Is it possible to build multiple revenue streams without prior healthcare experience?

Why They Choose A Place At Home:

A Place At Home franchise owners operate within the brand’s continuum-of-care model. This allows them to serve seniors and their families through various stages of the aging journey. Designed to support multiple revenue streams within senior care, franchise owners can expand into complementary care solutions that grow alongside client needs.

The A Place At Home business model has four primary revenue streams:

1. In-home senior care:

Often a starting point for many clients, in-home care services provide companion care, personal care, and memory care support. This service is typically funded through private pay and can generate consistent recurring revenue.

2. Care coordination:

Families often need help navigating healthcare providers, appointments, and long-term care planning. Care coordination services allow franchisees to support clients through care planning and provider referrals while strengthening long-term relationships.

3. Senior living alternatives:

When a senior’s needs evolve beyond in-home care, A Place At Home franchisees can guide families through the transition to assisted living or memory care communities. Revenue is generated through referral partnerships with facilities, creating a strong-margin service that doesn’t require caregiver labor.

4. Healthcare staffing solutions:

This B2B service provides opportunities for franchisees outside of basic caregiving. By partnering with assisted living communities, rehab centers, and other healthcare providers, owners can generate franchise revenue through staffing placements while utilizing their existing recruiting infrastructure.

Together, these services allow franchise owners to diversify their income sources while continuing to support seniors and families at every stage of care.

Outcome:

Instead of losing clients when their needs change, A Place At Home franchisees are able to continue supporting families. A client who begins with short-term recovery care may eventually require long-term in-home support, care coordination, or assistance transitioning into a senior living community. This lifecycle approach helps increase long-term client value while stabilizing franchise revenue.

Next Step:

If you’re entering the industry or exploring how a senior care business can grow beyond traditional in-home care services, A Place At Home offers a diversified model that’s designed to be both lucrative and purposeful.

Through structured franchise training and operational guidance, new franchise owners can learn how to unlock the full potential of their business by introducing additional, complementary services over time.

To discover more about the A Place At Home franchise opportunity, fill out our inquiry form today.

Dovida Enters U.S. Market With Acquisition of A Place At Home

Global home care provider expands to North America, bringing its person-centered care model to U.S. families 

OMAHA, Neb., (February 25, 2026) — Dovida, a global provider of person-centered home care services operating across six international markets, has officially entered the United States through its acquisition of A Place At Home, an established home care franchise network serving communities nationwide.  

With millions of hours of care delivered annually across Australia, France, Ireland, the Netherlands, New Zealand, and Switzerland, Dovida brings a proven care model grounded in dignity, independence, and relationship-based support.  

The acquisition marks the company’s expansion into its seventh market and its first in North America.  

A Strategic Expansion 

A Place At Home, known for providing high-quality, relationship-led home care, shares Dovida’s values of compassion, integrity, and mission-driven service, making it a natural fit.  

“At its core, Dovida represents continuity with purpose,” said Paul Fritz, Global CEO of Dovida. “We were drawn to A Place At Home because of the quality of care they deliver and the values that guide their work. Together, we are building on that foundation while strengthening our ability to support clients, families and caregivers for the future.”  

Commitment to Caregivers and Local Franchise Owners 

“Dovida’s focus is on delivering high-quality, person-centered home care while supporting the caregivers and local franchise teams who make that possible,” said Mike Boyer, CEO of Dovida North America. “A Place At Home has built a strong organization rooted in service and integrity. Under the Dovida brand, that foundation remains.”  

A Place At Home’s leadership, including its founders and executive team, will continue guiding the organization to ensure continuity for franchise owners, caregivers, and the families they serve.  

Leadership Perspectives From A Place At Home 

“This decision was about honoring our mission and expanding what’s possible for our franchise owners, caregivers, and the families we serve,” said Dustin Distefano, CEO and Co-Founder of A Place At Home. “Dovida’s experience and shared values make them the right partner to support our continued growth.”  

“Growth has always been part of our vision,” added Jerod Evanich, President and Co-Founder of A Place At Home. “Dovida’s global experience strengthens our franchise network and expands our ability to serve more families, while preserving the relationships that define our organization.”  

A Global Model With Local Impact 

Dovida’s expansion into the U.S. comes at a critical moment, as the nation’s rapidly growing older adult population drives demand for high-quality in-home care and family support services.  

The company aims to bring its globally trusted model to local communities while preserving personal relationships at the heart of great care.  

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About Dovida  

Dovida is a global provider of person-centered home care with millions of hours of care delivered annually across six countries: Australia, France, Ireland, the Netherlands, New Zealand , and Switzerland. Its mission is to support, empower and uplift people by putting them at the heart of everything it does. With a global presence and a local touch, Dovida delivers care that’s personal, empowering, and impactful.  

Following its acquisition of A Place At Home, Dovida is expanding its presence into a seventh market, the United States.  

More information is available at www.dovida.com. 

Media Contact 

Mike Boyer 

CEO, Dovida North America 

+1 571 344 4555 

Mike.Boyer@dovida.com 

 

Tammy Delgado  

Tidehouse Agency 

+1 954-829-9189 

tdelgado@tidehouseagency.com 

Non-Medical Senior Care Services

Use Case Hero

Best Franchise for First–Time Owners: Non-Medical Senior Care Services

Scenario:  

A first-time business owner is seeking a senior care franchise that creates meaningful impact for both their portfolio and community. With corporate, healthcare, and/or caregiving experience backgrounds, they need an opportunity that provides structure, support, and low barriers to entry.   

The Challenge:  

First-time franchise owners can feel overwhelmed by the demands of launching a medical care business:  

  • Licensing and compliance 
  • Operations  
  • Team building  
  • Client acquisition

They’re also seeking confidence that they’re choosing the right industry—one that offers predictability, purpose, and strong support systems. However, finding all three can be difficult.  

Why First-Time Business Owners Choose A Place At Home:  

1. Following a proven operational model: 

New franchisees don’t have to build systems from scratch. A Place At Home provides a refined operational model with step-by-step guidance for launching, running, and scaling a non-medical senior care services business. Because this model doesn’t require medical licensing, clinical staff, or complex compliance systems, it’s much easier to manage for first time owners. 

 2. Accessing multiple revenue streams: 

The A Place At Home model focuses on more than just non-medical senior care services. Providing companion care, care coordination, senior living alternatives, and staffing solutions, A Place At Home franchisees can build multiple, consistent revenue streams without the added risk or cost of entering the clinical care space.  

3. Leveraging established support systems:  

Franchisees benefit from hands-on training, ongoing coaching, and access to proprietary tools that simplify day-to-day operations. The A Place At Home CARE track includes in-person instruction, virtual learning modules, and one-on-one mentorship.  

4. Entering with lower startup costs:  

With initial investment costs ranging from $91,195 to $166,012—including a franchise fee of $49,500, A Place At Home offers a low-barrier entry point. Since there’s no need for medical equipment, facility buildouts, or licensed staff, first-time franchise owners can launch their business without the stress of overwhelming upfront expenses. 

5. Building a business with purpose: 

The A Place At Home model centers on serving others in need through dignified, relationship-based care. This appeals to first-time franchise owners looking for a business with purpose, not just a paycheck. 

Outcome:  

As the best franchise for first-time owners, A Place At Home helps take new entrepreneurs from uncertain to confident owners. New franchisees gain confidence through structured support and start serving clients within weeks, not months. Plus, with multiple revenue streams, franchisees aren’t tied to one type of service or clientele, allowing them to build a well-rounded business with a true purpose.  

Next Step:  

If you’re looking for a franchise with no experience required, A Place At Home offers the structure, support, and purpose-driven mission first-time owners need to succeed in the senior care space. To learn more about our franchise opportunity, fill out our inquiry form today.  

The Best Senior Care Franchise: Profit + Purpose

Happy elder lady holding a wooden walking stick and talking to her young caregiver

How to Spot the Best Senior Care Franchise

Interested in owning a senior home care franchise? You’re in good company. Research shows the global senior care market is on the rise. Valued at $53.29 billion in 2025, the industry is projected to reach a total value of $98.19 billion by 2032—experiencing a compound annual growth rate (CAGR) of 9% from now until the end of the forecast period.  

But what’s driving this growth in the market? To start, 10,000 people in the U.S. turn 65 every day. As these individuals age, they will likely need some kind of senior home care. Additionally, in-home care is considered an essential service with consistent demand. Many older adults prefer to remain in their homes as long as possible, creating sustained need for services like personal care, companionship, and help with daily activities.   

So, how do you find the best senior care franchise to invest in? There are a few characteristics to keep a watchful eye on.  

Graphic for How to Spot the Best Senior Care Franchise

How to Start a Homecare Agency: Your 2026 Guide

Lady Working at home on her computer

Thinking about starting a homecare agency? It’s a lucrative idea.  

The U.S. senior population is growing every day—along with their overwhelming desire to age at home. Homecare agencies are in high demand, and that demand will only grow in the coming years. In fact, the elderly care market is currently valued at $53.29 billion. Projected to expand at a compound annual growth rate of 9% between now and 2032, the industry will be worth an impressive $98.19 billion by the end of the forecast period.  

With market growth on the horizon, now is the ideal time to consider joining this booming industry. Curious about how to start a homecare agency? Our guide will walk you through every step—from licensure to hiring to growth.  

Steps to Opening a Homecare Agency 

As you research how to open a homecare business, you’ll likely come across the following tasks: 

Step 1: Determine What Services You’ll Offer

In homecare, there are two main types of services: medical and non-medical homecare.  

  • Medical homecare requires clinical licensure, skilled nurses, and licensed physical therapists to deliver care.  
  • Non-medical homecare focuses on providing seniors with companionship and assistance with daily living activities by highly trained, compassionate caregivers. 

Step 2: Choose a Business Model

There are multiple avenues you can choose from when starting a homecare business:   

  • Independent agency: Starting your homecare agency independently will give you more control over your operations, but this path does not come with any additional support. Everything from operational processes to marketing tactics will need to be curated on your own.  
  • Franchise model: Rather than starting your business completely from scratch, partnering with a franchisor gives you a bit of a head start. With built-in brand recognition, branding, franchise training and support, and proven systems, you’ll have all the tools you need to launch a thriving homecare business.  

 Step 3: Register Your Business 

After you have named your business and have registered with your state’s business division, apply for an Employer Identification Number (EIN) through the IRS. Then establish a legal business structure such as a Limited Liability Company (LLC) or corporation, depending on your tax and liability preferences. Finally, open a dedicated business bank account to manage incoming payments, payroll, and other expenses. 

Step 4: Obtain the Right Licensing and Certifications

Home care agencies must comply with local, state, and federal regulations. Requirements will vary depending on where you’re operating and the type of care you’ll provide. Always consult your state’s Department of Health for up-to-date requirements. If you’ve chosen to work with a reputable franchise brand, their development team can help you through the process and ensure nothing is overlooked.  

Step 5: Secure Insurance Coverage

You will need multiple types of insurance coverage to fully protect your business. This includes:   

  • General liability insurance 
  • Professional liability insurance 
  • Workers’ compensation 
  • Auto insurance (should you offer transportation services) 

Skimping on any of the above not only leaves your business vulnerable but can also lead to costly mishaps.  

Step 6: Recruit and Train Your Team

As the heart of your homecare agency, it’s important to hire compassionate, reliable people who not only have the right credentials, but also align with your mission and values. After hiring your team, establish a structured onboarding and training process. Include information on your agency’s policies, culture, and expectations. Be sure to review state-specific protocols and documentation requirements. Lastly, provide ongoing professional development opportunities to support career growth and retention.  

Step 7: Market Your Services Locally

Consider establishing referral relationships with hospitals, rehab centers, and senior living communities. Go beyond just word-of-mouth and create a multi-faceted marketing strategy that utilizes search engine optimization (SEO), local Google Business listings, social media ads, email campaigns, and print collateral to get the word out about your homecare agency.   

Step 8: Launch Your Homecare Business

The crowning moment in your how to start a homecare agency research journey, it’s time for launch. In this step, the work is only beginning. You’ll want to monitor KPIs such as client satisfaction, caregiver retention, and revenue. Consider collecting feedback from customers and employees so you can adjust your operations where needed. You’ll also need to stay compliant with regulatory requirements to ensure everyone’s safety. 

Franchise with A Place At Home

If handling all the above on your own sounds overwhelming, there’s always the option of partnering with an established franchise like A Place At Home. Whether you’re looking to leave corporate life, exploring a career change as a nurse, or considering an investment in a mission-driven business, in-home senior care offers both impact and income potential.  

Offering brand recognition, training and support, proven operational systems, marketing guidance, and even multiple revenue streams, A Place At Home is a great opportunity for new and seasoned entrepreneurs looking for their next venture.   

To qualify for an A Place At Home franchise, interested candidates must have a net worth of $250,000 and at least $50,000 in liquid assets. Franchisees can expect to spend between $91,195 and $166,012 in startup costs, which includes our initial franchise fee of $49,500.  

To learn more about our franchise opportunity, fill out our franchise inquiry form, and a member of our team will be in touch with you to discuss your next steps.