How to Start a Healthcare Staffing Agency: Everything to Know

Starting a healthcare staffing agency is a business opportunity with much promise and potential. Here are the steps to starting one the right way.

Behind the Healthcare Staffing Agency Industry

Healthcare staffing agencies are potentially highly profitable business ventures. In 2022, the U.S. healthcare staffing market was valued at $23.6 million, with Precedence Research projecting it to grow to $41.17 million by 2032. Agencies profit by charging healthcare facilities a fee for placing someone in a position, which is usually a percentage of the person’s salary or a flat fee for temporary placements.

The industry is rapidly growing due to several factors. The aging population is increasing daily, with AARP reporting that 10,000 Americans turn 65 every day and will represent over 20% of the population by 2030. With this silver tsunami comes an increase in the care facility population. While facilities saw a dip during the pandemic, senior housing occupancy has exceeded 85% over the last 2.5 years. Many of these facilities are already struggling to keep up with staffing demands, and as more and more people need to use them, they’ll need to turn to healthcare staffing companies for help.

Additionally, more people are dealing with chronic conditions. Nearly 60% of adults in the U.S. have at least one chronic condition. Many people with chronic conditions need a care provider to help throughout the day.

More healthcare providers are using technology such as telehealth to keep in contact with their patients. However, using this technology can be difficult for seniors, so people and senior living facilities use caregivers to help. Caregivers are hired to help guide seniors through telehealth appointments and other health technology they might be using.

How to Start a Healthcare Staffing Agency: Complexities and Requirements

A healthcare staffing agency isn’t necessarily more difficult to start than another business, but it does require thorough preparation and compliance with regulations.

Start by creating a business plan. Defining your niche market is extremely important as it will allow you to focus your resources on a specific demographic. Include your operational plan and financial projections in the business plan. The business plan will help you find investors willing to help you get started.

The healthcare industry involves many legalities and compliance requirements. Ensure that you obtain the necessary licenses and comply with healthcare staffing regulations.

You’ll want to have a quality insurance policy to protect not only you and your business, but also the professionals you’ll place in jobs.

It’s time to get to work! Create a marketing plan to attract clients. Then, find people to fill your clients’ spots by developing a recruitment strategy to find qualified healthcare professionals.

Healthcare Staffing Challenges

Owning a healthcare staffing agency is rewarding but challenging. You’re responsible for constantly recruiting qualified candidates. This is a continuous effort as healthcare staff turnover is high, with facilities experiencing some of their highest turnover rates. To grow your business, you need to maintain relationships with healthcare facilities and continuously connect with new ones. As the owner, you’ll need to ensure your agency is always compliant with industry regulations on both state and federal levels.

Despite these challenges, it is a very rewarding career. You fill a vital need in the healthcare system and help people find jobs in your community.

Why Invest in a Franchise

For those looking at how to start a healthcare staffing agency, franchising offers a worthwhile option. When investing in a franchise, you’ll receive a proven business model to follow, brand recognition, training, and ongoing support. All this support mitigates the startup challenges.

The A Place At Home Advantage

Consider going bigger than just starting a care recruitment agency. A Place At Home allows entrepreneurs to capitalize on multiple revenue streams. As a home care franchise, we primarily focus on the $225 billion in-home care market, but our franchisees can take advantage of our multiple revenue streams. Beyond home care and staffing solutions, franchisees also provide care coordination and senior living alternatives.

If you’re passionate about joining the healthcare staffing industry, do so with us at A Place At Home. You’ll join a network that values integrity, compassion, and excellence, equipped with the training, support, and tools needed to build a successful business that makes a real difference in your community.

Fill out our form to begin the journey.


Home Care Market: Industry Analysis, Competition, & Growth

Non-medical home care business profits

The home care market is highly resilient and continues to grow rapidly. Get up to speed on everything you need to know.

Industry Analysis

Home care encompasses a wide range of services, from non-medical companion care to skilled nursing and therapeutic services. The home care market is steadily expanding, with projections indicating continued growth. Statista reports that the U.S. home care market size is $225 billion in 2024. Home care spending is the fastest-growing sector within the healthcare industry. It’s not because of an increase in pricing but an increase in use.

Home Care Industry Growth

The home care industry is experiencing unprecedented growth, driven by the oldest population in U.S. history, an increase in chronic diseases, and a growing preference for aging in place. According to the Population Reference Bureau, the number of Americans 65 and older will increase by 47% by 2050 to 82 million. More and more seniors need help continuing daily living activities. LongTermCare.Gov finds that seniors have a 70% chance of requiring in-home long-term care services and support at some point in their later years.

This “silver tsunami” creates a significant demand for home care services. AARP finds that more than 90% of seniors prefer to age comfortably and safely in their homes rather than a facility.

Advancements in healthcare technology benefit the growth of home care. New developments have made it possible to provide more complex medical treatments in a senior’s home. Meanwhile, the COVID-19 pandemic increased awareness of the benefits of receiving care at home, highlighting the home care industry’s resilience and essential nature.

Home Care Competition

Competition within the home care sector is robust, with players ranging from small, locally-owned businesses to large national franchises. However, the market’s fragmented nature presents unique opportunities for new entrants, especially those affiliated with a strong franchise brand like A Place At Home, which offers comprehensive support, training, and a proven business model.

A Resilient Industry

The home care industry is a resilient one to invest in with its essential nature and adaptability. The demographic shift ensures that as a home care business owner, your customer base can grow for the foreseeable future. It’s recession-resistant, as even in troubling economic times, the demand for home healthcare market services, particularly home care, remains stable, as these services are considered essential.

Home care companies can easily adapt to the market’s changing needs, for example, by using telehealth and remote monitoring technologies to provide continuous, quality care amidst challenges such as the COVID-19 pandemic. They can also add revenue streams to diversify their profits, like A Place At Home offers. Our franchisees provide in-home care, care coordination, senior living alternatives, and staffing solutions.

Additionally, starting a home care business through a franchise increases your potential for success. You can leverage the brand’s established reputation, operational support, and marketing strategies, significantly reducing the hurdles of starting a business from scratch. This support is invaluable in navigating the complexities of the healthcare industry, regulatory compliance, and the competitive landscape.

Join the Home Care Industry with A Place At Home

A Place At Home stands at the forefront of this expanding industry, offering a comprehensive suite of services beyond traditional home care. Our franchise model is designed for success, providing franchisees with the tools, training, and support needed to thrive in the home care sector. Our commitment to quality care, combined with our business expertise, makes A Place At Home a leader in the home care industry.

If you’re looking to make a meaningful impact while building a sustainable business in a growing industry, home care is it. We’re ready to guide you through every step of your franchising journey. Fill out a request information form to get started.

Top Health Franchises to Fuel Your Passion

Turn your passion into profit with these top health franchises. From fitness to home care to healthy eating, explore your many options and which is best for you.

Why Should I Consider Investing in a Franchise?

First, why should you invest in a franchise instead of opening your own business from scratch?

Investing in a franchise allows you to operate under an established brand with a proven business model. The brand recognition and business model significantly reduce the risks associated with starting a business from scratch. Entrepreneur found, on average, only 3.9% of franchises were terminated or closed over the first five years of operation. With the reduced risk, lenders are more likely to fund franchisees.

Franchises provide support in terms of training, marketing, operational strategies, and IT support, making it easier for you to hit the ground running. Moreover, being part of a franchise means being part of a larger network, which can be invaluable for support and advice.

Top Health Franchises to Consider

The global wellness economy hit a record high of $5.6 trillion in revenue in 2022, according to the Global Wellness Institute. The research organization forecasts that the number will grow to $8.5 trillion by 2027. So, what makes up this economic sector?

  • Fitness centers and gyms: As a popular choice for wellness franchises, they cater to a growing demand for physical fitness and offer a range of services, from personal training to group classes. Due to the size of the building needed and the amount of expensive equipment required for this type of franchise, the investment price tag is generally high. Brands like Anytime Fitness and Planet Fitness are well-known in this space.
  • Chiropractic clinics: For those interested in alternative medicine, chiropractic franchises offer services focusing on spinal health and overall well-being. These clinics often attract clients seeking pain relief and preventive care.
  • Physical therapy offices: Franchises in physical therapy provide rehabilitative care and wellness services. They are ideal for those with a background in physical therapy or an interest in helping people recover from injuries and improve their physical capabilities.
  • Nutrition and weight loss centers: These franchises focus on diet and nutrition to promote health and wellness. They often offer personalized nutrition plans, weight loss programs, and supplements. Examples of these franchises are Jenny Craig or GNC.
  • Yoga and Pilates studios: If mind-body wellness is your passion, investing in a yoga or Pilates studio can be rewarding. These studios offer classes for all skill levels and often incorporate wellness workshops.
  • Medical spas: Medical spa franchises combine healthcare and aesthetics, offering services like laser treatments, Botox, and skincare therapies. They cater to a clientele focused on both health and beauty.
  • IV hydration clinics: These clinics are becoming increasingly popular, offering intravenous hydration and vitamin therapies for wellness and recovery. They appeal to a wide range of clients, from athletes to those seeking wellness boosts.
  • Home care: A home care business like A Place At Home offers a unique opportunity to provide essential services to seniors or those needing in-home care. This sector is experiencing significant growth due to the aging population.

Why Home Care is a Fulfilling Opportunity

The future of home care is bright. The target market will only grow as 10,000 Americans turn 65 every day, and almost all seniors prefer to age within their homes. Home care franchises are often less expensive compared to other types, such as gyms and med spas. For example, A Place At Home has an initial investment range of $84,185 to $148,517.

Beyond the financial side, a home care franchise is not just a business; it’s a chance to make a real difference in people’s lives. As the population ages, the demand for in-home care services is increasing. This sector offers the satisfaction of providing essential services that help individuals maintain their dignity and independence in their homes.

Why A Place At Home is the Right Choice

A Place At Home stands out among home care and senior care franchises for our comprehensive approach. Our franchise offers more than just in-home care; we provide a full spectrum of services, including care coordination, senior living alternatives, and staffing solutions. Investing in A Place At Home means joining a network that values compassion, quality care, and community impact.

We provide our franchisees with a robust support system, ensuring you have the tools, training, and resources needed to succeed. Our business model is designed for growth and sustainability, making it an attractive investment for those enthusiastic about health and caring for others.

If you’re ready to fuel your passion for health, fill out our request information form.

Future of Home Care: What to Expect from an Economic Standpoint

The future of home care is met with ever-increasing demand but a severely limited number of caregivers. This creates endless opportunities to help close the gap.

Home Care Market Growth

The demand for personalized, in-home care services is skyrocketing, driven by an aging population, a growing preference for aging in place, and the prevalence of chronic diseases.  Grand View Research finds that the home healthcare market was valued at $152.9 billion in 2023 and will grow to $253.4 billion by 2030.

Challenges to Expect

While revenue is expected to grow by over $100 billion in the next seven years, like many other industries, home care faces a financial battle with rising service costs. Home Health Care News (HHCN) finds that agencies are reporting a 15% to 40% increase in the cost of care. While home care agencies might be forced to raise prices, it’s critical to remember these services are vital to our senior population, which makes them recession resistant. Plus, HHCN also reported that agencies believe bill rates will hit a ceiling and stabilize in the future of home care.

With the cost of care rising, agencies are choosing between catering to wealthier clients or diversifying their revenue streams​​. At A Place At Home, our franchisees can offer a variety of services that allow them to encompass the entirety of the aging journey. Those services include not only in-home care but also care coordination, senior living alternatives, and staffing solutions.

In addition to the caregiver shortage, there’s a notable issue with clients poaching caregivers, meaning caregivers leave agencies to work directly for clients, often for better pay or steadier hours​​. So, if you’re looking to join the industry, invest in your workforce retention programs to avoid this. Joining a franchise like A Place At Home is another way. Our franchise system has some of the highest caregiver satisfaction ratings in the industry, and many of our locations earn Home Care Pulse’s Employer of Choice award.

Behind the Demand Increase

Demographic shifts are driving the rise in demand for home care. Specifically, the U.S. Census Bureau projects a notable surge in the population of Americans aged 65 or older, from 52 million in 2018 to 95 million by 2060. Already, 4.5 million patients in the U.S. receive some type of home healthcare annually, according to Media. Considering these figures and the U.S. Department of Health and Human Services’ estimation that 70% of seniors will eventually require some type of long-term care, you can anticipate a substantial increase in the number of in-home care patients in the coming decades.

The pandemic has also altered senior care. Besides a patient’s preference for at-home care for its convenience and personalization, families recognize the safety component. The fear of infection with group living hindered the future of nursing homes. There’s also been a growing recognition of the benefits of in-home care over institutional settings, fueling the future of nursing homes and the future of hospice care to lean more toward home-based models.

Economic Resilience of In-Home Care Businesses

The resilience of the home care industry in economic downturns is notable. Unlike many other sectors, home care services are essential and can’t be deferred or replaced, making them less susceptible to economic fluctuations. This resilience stems from the constant and growing need for healthcare services, especially for seniors and those with chronic conditions.

The Future of Home Care Looks Promising

Given these factors, home care is emerging as a promising business. It offers scalability, resilience to economic fluctuations, and a continuous demand driven by demographic trends and changing healthcare preferences. For franchise investors, aligning with a brand like A Place At Home that has a comprehensive approach and is at the forefront of industry trends can be a particularly strategic move.

Partner with a Premier Provider: A Place At Home

A Place At Home stands out in this flourishing market. Our comprehensive approach positions our franchisees at the forefront of the industry. That approach covers a range of services, from companionship to staffing solutions. We’re committed to quality through our robust franchise support system that provides a solid foundation for new investors like you. Additionally, our innovative strategies in workforce development, technology integration, and customer service set us apart and make us a leader in shaping the future of home care.

Are you ready to get started? Fill out our request information form on our website to begin the journey.

6 Best Business Ideas for Couples That Are Purposeful & Profitable

Considering opening a business with your significant other? You’re not alone, because 1.2 million U.S. small businesses are owned by husband-and-wife duos, according to Score.

A couple that makes money together stays together. See the best business ideas for couples that will fill your heart and pockets. Get ideas here.

1. Café or Small Restaurant

One of the classic business ideas for couples is opening a café or a small restaurant. If one of you loves cooking and the other has a knack for customer service or management, this could be

a perfect match. It’s a business that allows for creativity, community engagement, and the joy of bringing people together over good food. Restaurants can come with expensive startup fees and long hours.

2. Bed and Breakfast

Running a bed and breakfast can be a lucrative and enjoyable business opportunity for couples who love hospitality and have a charming property. It’s a great way to meet new people, provide a unique travel experience, and work from the comfort of your own home. If you’re using your own property, you’ll have to get used to having people around your home all the time. And if you’re not using your property, you’ll have to invest in one, which is expensive.

3. Online Retail Store

E-commerce is booming, and starting an online retail store is one of the more flexible business ideas for couples. Whether selling handmade goods, curated collections, or drop-shipping, the online space offers vast opportunities with relatively low startup costs.

4. Fitness Studio or Gym

If fitness and wellness are your passion, opening a studio or gym can be fulfilling and profitable. This venture allows you to share your love for health and wellness with others while building a community around your brand.

5. Property Investment

Real estate and property investments present a lucrative opportunity for couples. Whether flipping properties to sell or managing rental properties, this sector offers significant income and capital growth potential. It’s a business that benefits from the combined skills of negotiation, renovation, and property management. For couples, this can be an exciting venture as it allows for creativity in design and strategy in investment, making it one of the more dynamic business ideas for couples. But, as with the bed and breakfast, buying properties requires a hefty initial investment.

6. Homecare Franchise

A homecare franchise is among the best business ideas for couples, especially those seeking a purposeful and profitable venture. It combines the opportunity to make a significant impact in your community with the potential for financial success. The AARP states that 10,000 people turn 65 every day in the U.S., so the need for in-home senior care will only continue to grow for decades to come.

Why Invest in a Franchise?

Franchising offers a unique blend of entrepreneurship and support, making it an attractive option for couples. When you choose a franchise, you’re not just starting a business; you’re joining a proven system with established processes, branding, and support. International Franchise Professionals Group (IFPG) discusses how there’s typically a lower failure rate in franchising compared to starting a business from scratch. This is because of that proven business model, support, and brand recognition.

Benefits of Franchising as a Couple

Running franchises for couples has several advantages over going it alone. As a team, you can divide responsibilities based on your strengths, offer each other support during challenges, and share the joys of success. This partnership can lead to a more balanced work-life dynamic and a deeper understanding of the business from multiple perspectives.

As a couple, you typically have a stronger bond and a deep respect for each other that helps provide better communication. Business News Daily explains that excellent communication can be a couple’s most valuable tool during business ownership.

Why Choose Homecare?

Among various franchises for couples, a homecare franchise is particularly appealing for several reasons. First, the industry is rapidly growing in demand. With the aging population, the need for in-home care services will only increase, making it a sustainable business choice. More specifically, Fortune Business Insights finds that the U.S. home healthcare services market was worth $94.17 billion in 2022 and is predicted to grow to $153.19 billion by 2029.

Running a homecare franchise often requires a blend of skills – from management and caregiving to marketing and customer service. Couples can leverage their diverse skill sets for greater success. In addition to the transferable skills, homecare franchisors, like A Place At Home, offer extensive training and ongoing training to help prepare you for opening and guide you through the years.

A homecare franchise allows you to make a real difference in people’s lives, providing a sense of purpose and fulfillment that’s hard to find in other businesses. Along with the moral benefits, a senior homecare business can offer more flexibility than traditional businesses, allowing you and your significant other to manage your work-life balance.

A Place At Home: A Top Choice for Couples

A Place At Home stands out as one of the best franchises for couples and among senior care businesses. We offer a comprehensive range of senior-focused care services, including in-home care, care coordination, senior living alternatives, and staffing solutions, designed to provide personalized guidance throughout the aging journey for the seniors in your community.

By joining A Place At Home, you become part of our family of franchisees that values integrity, compassion, and excellence. You’ll receive training, support, and the tools you need to build a successful business that makes a real difference in your community.

Several of our franchisees are husband-and-wife duos like Stacy and Brian Eisenberg, owners of A Place At Home North Austin.

“A Place At Home for me means us being home together, working together. A chance for her to be at home and foster the care that she’s always had and bring that into her own business. I’m excited to build a business with Stacey around her passion and knowledge,” said Bryan.

Ready to learn more about the A Place At Home franchise? Fill out our form to connect with us.

Home Service Franchise vs. Home Care Franchise: How They Compare

Considering home care or home service franchising? Home service franchises and home care franchises allow you to bring the service to the customer’s home. See how these two franchise opportunities compare.

Home Service Franchises: An Overview

Home service franchising is a broad sector that includes any service provided to homeowners, whether improving, maintaining, or refurbishing their living spaces. This can range from landscaping and cleaning to plumbing and home renovations. The entire home service market was worth $657.4 billion in 2022, according to Angi. But keep in mind that includes industries such as home improvement, home maintenance, and home emergencies. When considering a franchise in the market, you’ll most likely only fall into one of those categories, so your specific industry worth is much smaller than $657.4 billion.

The appeal of home service franchising lies in its resilience; homeowners will always need maintenance and repairs, making it a sector that can withstand economic fluctuations. Moreover, technological advancements have streamlined operations, improving customer service and efficiency. Home service franchising thrives on repeat business and customer referrals, which can lead to a steady income stream.

The Human Touch of Home Care Franchises

A home care franchise, like A Place At Home, offers a service that’s less about the home itself and more about the individuals within it. These franchises provide essential care services for seniors or individuals with disabilities, focusing on companionship, personal care, and assistance with daily activities. It’s a sector driven by compassion, where your service profoundly affects the quality of life for your clients.

The home care model is rapidly expanding, driven by an aging population and a growing preference for at-home care over institutional settings. Grand View Research values the home healthcare market at $142.9 billion in 2022 and is expected to grow to around $254.5 billion by 2030.

Comparing Home Service and Home Care Franchises

As you compare these industries, consider your investment from three angles: financial commitment, potential for growth, and personal fulfillment.

Financially, home service franchises typically offer a lower initial investment, with the potential for quick scalability due to the variety of services you can offer and the ability to run it out of your home. In comparison, home care might require a higher initial investment due to the need for office space, licensing, training, and accreditation requirements. However, this type of business offers the potential for significant long-term returns as the demand for care services rises.

While home services is considered a recession-resistant business, it’s not totally immune to economic challenges. When budgets must tighten due to inflation, many homeowners will cut back on those cosmetic projects around the house. Meanwhile, healthcare is a necessity. So, while nothing is entirely a recession-proof franchise, home healthcare is highly recession-resistant.

As for growth in home healthcare, AARP finds that 10,000 Americans turn 65 every day, most prioritizing staying in their home for as long as possible. This is a great sign of increasing demand for the home care industry.

Both industries allow for personal fulfillment. In home services you’ll watch your projects transform people’s homes into their dream home. But you’ll probably be performing most of the work yourself to get the business off the ground, so hopefully, you’re handy!

In comparison, home care requires a different approach. You’ll need to hire and train caregivers who are compassionate and reliable. With home care, you’re not just investing in a business; you’re investing in a community and the well-being of its members. It’s a sector that calls for a blend of business acumen and a heart for service.

Aligning Your Strengths with the Right Franchise Opportunity

Consider your strengths and what you’re looking for in a business. If you’re handy and enjoy fixing problems, a home service franchise might be up your alley. But if you’re drawn to making a difference in people’s lives and providing care, home care is a fulfilling choice.

A Place At Home offers a comprehensive model that not only provides in-home care but also assists with care coordination and senior living alternatives. This holistic approach ensures that you can meet the varied needs of seniors and their families.

By joining A Place At Home, you become part of a network that values integrity, compassion, and excellence. You’ll receive training, support, and the tools you need to build a successful business that makes a real difference in your community.

Are you ready to take the next step in your franchising journey? Request information on our website to learn more about how we can support your new venture in making a meaningful impact.

Senior Housing Trends You Must Know For 2024

The senior housing landscape has undergone significant transformation since the start of the COVID-19 pandemic. If you’re considering investing in the senior care industry, understanding these shifts is crucial to making informed decisions.

Get the latest insights on senior housing trends you must know about in 2024. Learn about the state of the senior housing market here.

The Pandemic Effect

COVID-19 brought about a reevaluation of senior housing trends. There’s been a decline in the demand for nursing homes while the appeal of at-home care surged. That’s partially due to senior living communities becoming hotspots for outbreaks, leading many families to reconsider their choices. There’s also an increasing number of seniors looking to “age in place” and remain in their homes for as long as possible, as moving to nursing homes can pose a financial burden on them and their families. A Today’s Homeowner survey found that nearly 90% of people 55 and older want to age in their own homes.

Middle-Income Seniors’ Affordability Quest

The economic repercussions of the pandemic have been far-reaching. Many middle-income seniors are now more price-conscious and are actively seeking affordable senior care options. Research released by NORC at the University of Chicago found that more than 11 million Americans 75 years or older will not be able to afford assisted living and long-term care by 2033. Bethesda Health Group finds that the median yearly cost of living in      an assisted living facility was $54,000 in 2021. So, that expense will only increase as inflation rises. Plus, if the senior has paid off their home, why would they want to take on a new living expense such as rent? As a result, there’s a recent shift in senior care demand. That shift underscores the need for innovative solutions catering to this demographic without compromising quality.

One outlet that is growing in response to the affordability quest is in-home care. Brands like A Place At Home, which offers personalized care plans to fit the needs and price points of families, are thriving.

Biggest Changes and Challenges to the Senior Housing Industry

Staffing shortages, especially among nurses, continue to pose a substantial challenge, affecting the industry’s capacity to accommodate more seniors. Companies that focus on taking care of their staff are excelling. For example, A Place At Home locations receive some of the highest satisfaction ratings from their caregivers. More than half of our locations have earned the Home Care Pulse Employer of Choice designation.

Some other significant senior housing trends include a heightened emphasis on chronic condition management and preventative care and a growing desire for enhanced programming in senior living communities. As for the senior housing development trends, the industry faces rising construction and operational costs. These costs often get passed down to residents, making it less affordable for many.

However, it’s not all gloomy. Many senior living businesses adapt to these challenges by incorporating technology to enhance residents’ quality of life. From telehealth services to virtual reality experiences, technology plays a pivotal role in reshaping senior care.

A Place At Home: Leading the Way in Senior Care

The U.S. home healthcare market is expected to grow from $96.08 billion in 2023 to $156.28 billion by 2030, according to Fortune Business Insights. A Place At Home stands at the forefront of the evolving home care industry. Recognizing the challenges and shifts in the industry, we’ve positioned ourselves as a comprehensive solution for seniors. Our range of services, from in-home care to senior living alternatives, ensures seniors receive the best care for their needs.

Furthermore, we understand the importance of affordability without compromising on quality. Our franchise model is designed to provide entrepreneurs with the tools and support needed to succeed in this ever-changing market.

Ready to join the solution and make a meaningful impact in the lives of seniors? Request information today and embark on a rewarding journey in senior care.

Homecare Referral Guide: How to Create a Referral Program

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Looking to source homecare referrals but don’t know where to start? Here are ideas on where to look and how to create the perfect referral program.

The Power of Referrals

Imagine you’re looking for a service or product. Would you trust a random advertisement or the recommendation of a friend? According to Nielsen Commspoint Journey, 30% of consumers follow brand recommendations.  This trust is the foundation of homecare referrals. When someone recommends your in-home care services, it carries weight, credibility, and trust. It’s a testament to the quality of care you provide and the satisfaction of your clients.

Understanding Referral Programs

A referral program is a structured system where you incentivize your current clients, their families, or even professionals in the industry to recommend your services to others. Incentives can look like discounts, complimentary services, or other rewards. The idea is to benefit both parties: your business gets a new client, and the referrer gets a token of appreciation.

Sourcing Referrals for Homecare Businesses

The next question is, where do you find these golden referrals? Here’s a list of how to get clients for non-medical home care business:

  • Previous and existing clients: The Private Duty Benchmarking Study released by the Home Care Association of America found clients as the top referral source for home care agencies, making up nearly 20% of all referrals. Happy clients are often more than willing to refer friends or family if they’ve had a positive experience. Additionally, people are more perceptive to recommended services from friends and family.
  • Local hospitals and clinics: Build relationships with local healthcare providers, including hospital discharge planners. That same survey found the following highest number of referrals came from these planners, about 9%. Discharge planners often encounter patients in need of in-home care. While working with the U.S. Department of Veterans Affairs (VA) requires a certification process, once completed, connecting with local VA clinics can bring in clients.
  • Local senior centers: These are hubs for the elderly community and can be a rich source of referrals. Senior centers are typically associated with a city or county. City governments often have senior service departments with a plethora of resources for seniors and their families. Connecting with them is a great way to have them help you get your name out.
  • Rehabilitation centers: Patients recovering from surgeries or injuries might need temporary in-home care. Like the hospital discharge planners, building relationships with people involved in the discharge process in rehab centers will help put your homecare agency name out there more.

Crafting Your Referral Program

  1. Define clear objectives: What do you hope to achieve? More clients? Brand awareness? Set clear goals that will help guide the direction of your program.
  2. Choose your incentives: Whether it’s a discount, a free service, or a small gift, it needs to be enticing enough for someone to refer your services.
  3. Promote your program: Use your website, social media, and physical brochures to inform people about your referral program.
  4. Make it easy: The referral process should be simple. Whether it’s a form on your website or a phone number to call, make sure it’s hassle-free.
  5. Track and measure: Keep an eye on how many referrals you get and from where. The insight will help you refine your program over time.

Start Ahead with A Place At Home

Choosing to franchise with A Place At Home gives you a significant edge in the referral game. As a recognized homecare referral agency, our brand already carries trust and credibility. Moreover, our extensive network of franchisees and reputation can open doors to networking opportunities, making it easier to establish relationships with hospitals, clinics, and other potential sources of in-home care referral services.

From the beginning, we work with you on how to build your client list. We provide training and resources to help you navigate the industry’s complexities, including how to set up and manage a referral program effectively. Our experience and insights can save you from common pitfalls and set you on a faster path to meet your goals.

Ready to get started? Fill out our ‘Request Information’ form.


How to Become a Healthcare Entrepreneur: 10 Tips & Ideas

Interested in becoming an entrepreneur in the resilient healthcare industry? Get tips and ideas for starting your own health business with and without medical experience.

1. Identify Your Niche

The healthcare industry is broad. From medical equipment sales to home care services, there’s a niche for everyone. Start by identifying where your passion and expertise lie. Do you want to provide direct patient care, or are you more interested in the administrative or technological side of things? After identifying your niche, determine how you’ll differentiate your services from potential competitors

2. Conduct Market Research

It’s essential to understand the current trends in the healthcare sector. Which services are in high demand? Where are the gaps in the market that you can fill? Also, identify your target audience, their specific needs, and if it’s big enough to allow your business to thrive. For example, with the aging population, home healthcare is growing at a remarkable pace. Grand View Research predicts that the U.S. home healthcare market will grow by nearly 7.5% annually through 2030, reaching almost $254.5 billion by the end of this decade.

3. Develop a Comprehensive Business Plan 

A business plan can act as a guide. Include an outline of your business goals, financial projections, marketing strategies, and operational plans. Having a business plan can help you secure funding.

4. Find Funding

Determine your startup costs and identify potential sources of funding. Funding can come from personal savings, bank loans, investors, venture capitalists, or government grants. Ensure you have enough funds to cover at least three months of initial operation costs.

5. Secure Necessary Licenses and Certifications

Depending on your chosen niche, you may need specific licenses or certifications. Ensure you’re compliant with local, state, and federal regulations.

6. Build a Strong Team

Your team is the backbone of your business. Whether you’re hiring medical professionals or administrative staff, ensure they share your vision and commitment to providing top-notch care.

7. Prioritize Patient Care


At the heart of health entrepreneurship is the commitment to improving patients’ lives. Ensure that patient care remains your top priority. Happy patients lead to referrals, positive reviews, and a thriving business.

8. Focus on Marketing

Develop a robust online presence through a professional website, social media, and advertising. Consider content marketing, such as blogs or videos, to position yourself as an expert in your field. Building relationships with other healthcare professionals, community leaders, and potential clients can also open doors to opportunities and referrals. Attend industry conferences, join professional associations, and actively participate in community events.

9. Plan for Scalability

As your business grows, have a plan for scaling up, whether it’s expanding services, hiring more staff, or opening new locations.

10. Stay Committed to Continuous Learning

The healthcare industry is ever-changing. Stay updated with the latest research, trends, and best practices. This ensures you provide the best care and positions you as an expert in your field. The healthcare industry can be challenging. Stay resilient, adapt to changes, and always keep your mission and vision in focus.

Consider Franchising

Franchising is a great way to start on the path to business ownership without many of the hassles and headaches that come from starting entirely on your own. Investing in a franchise gives you a proven business model with established processes, training, and support. It eliminates guesswork and offers a roadmap to success. Additionally, whether you have healthcare experience, franchises will train you in the specific field and how to run the business. They also often offer invaluable mentorship and resources to help you thrive.

Follow Your Dream with A Place At Home

A home care franchise like A Place At Home offers a special opportunity to provide personalized care in the comfort of a patient’s home, a feature many aging seniors are increasingly prioritizing. Unlike other healthcare franchises focusing solely on one service, A Place At Home provides a diversified business model. You’ll tap into multiple revenue streams, from in-home care to care coordination and staffing solutions, ensuring a more resilient and profitable venture.

With A Place At Home, you’re never alone. Our robust training program can take you from hopeful business owner to healthcare entrepreneur. Through both video and hands-on training, you’ll receive guidance on everything from tracking financials and managing payroll to hiring and marketing.

So, are you ready to embark on a fulfilling journey to healthcare entrepreneurship? Combining our guidance and support with your passion can allow you to positively impact your local healthcare landscape significantly. Take the next step by filling out our request information form, and we’ll be in touch soon.

Medical Staffing Franchise: Are They Worth It? Everything You Need to Know

How BrightStar Care Franchise shapes up against A Place At Home

Curious about medical staffing franchises and if they’re worth your investment? Learn about the perfect alternative franchise with staffing as a revenue stream.

What to Know

Investing in a healthcare staffing agency franchise can be an exciting journey that offers the chance to make a real impact. By opening one of these franchises, you’ll play a crucial role in supplying qualified staff for healthcare facilities in need.

Many healthcare facilities faced staffing challenges during the COVID-19 pandemic and have yet to bounce back. The World Health Organization predicts a shortage of 15 million healthcare workers in the world by the end of this decade. On top of that, 10,000 Americans turn 65 every day, according to the U.S. Department of Health and Human Services.

With these two factors in mind, Precedence Research valued the U.S. healthcare staffing market at $24.5 billion in 2021. The research firm predicts the market to surpass $35.1 billion by 2030.

Medical staffing franchises are at the forefront of addressing this demand. They offer a streamlined approach to connecting healthcare facilities with desperately needed medical professionals. As the healthcare industry continues to change, the adaptability and efficiency of these franchises will be crucial.

A medical staffing franchise requires both a decent financial investment and an understanding of the healthcare landscape. Most healthcare staffing franchises come with starting around $100,000 or more. But the benefit to franchising is that you’ll have the support of a franchise system to guide you through regulations and day-to-day operations.

One way to capitalize on not only the medical staffing industry but also the booming senior care market is by investing in an A Place At Home franchise. With an initial investment range of $84,185 to $148,517, it’s comparable and even less than other staffing franchises. Plus, you’re not just focusing on staffing local healthcare facilities but also earning home care revenue.

Pros and Cons of Medical Staffing Franchises

The healthcare staffing world comes with several benefits. The industry is always in need of qualified staff, putting your services in high demand. It’s also recession-resistant because healthcare is a necessity even when the economy takes a dip. Franchising and the medical staffing industry are highly scalable. Once you’ve got the hang of things, scaling up is a breeze.

As for the cons of a medical staffing franchise, the healthcare industry is highly regulated. Because of these regulations, there can be a barrier to entry. It’s highly competitive as many companies are vying for a piece of the healthcare staffing pie. Managing healthcare professionals’ varying schedules and specializations is a complex operation.

Is Medical Staffing the Right Type of Franchise for Me?

Ask yourself the following questions:

  • Are you interested in making a meaningful impact in the healthcare industry?
  • Are you willing to learn how to navigate industry-specific regulations?
  • Do you have the initial investment to get your business off the ground?

If you find yourself nodding along, then a staffing franchise in the medical sector should be your next big adventure.

A Place At Home: A Diverse Revenue Stream

Unlike traditional healthcare staffing franchises, A Place At Home offers a diversified business model that extends beyond staffing. Our primary service is in-home care, which makes up a $129.9 billion industry, according to IBISWorld. Our various senior-focused care services include in-home care, care coordination, assistance in identifying and transitioning to senior living alternatives, and staffing solutions for assisted living, memory care, rehab, and other long-term care communities.

Why is this diversification important? Because it allows you to tap into multiple revenue streams, making your business more resilient and profitable. When one area faces challenges, you have other services to fall back on, ensuring a more stable income. By diversifying your investment with A Place At Home, you’re not just buying into a healthcare staffing agency franchise but investing in a comprehensive care solution for seniors. That means you’re capitalizing on two multi-billion-dollar markets. In an industry as vital and growing as healthcare, that’s a wise investment.

Ready to take the next step in your franchising journey? Fill out the ‘Request Information’ form to learn more about how you can join this exciting franchise venture.