Planning to start a non-medical home care business? Learn the steps here and see what it takes to open up your own non-medical home care business here.

Non-Medical vs. Medical Home Care

Before learning how to start a non-medical home care business, let’s understand how it differs from in-home medical services. Medical home care is skilled nursing care and medical services for patients who need medical attention at home. These providers may administer medications and perform wound care, physical therapy, and other medical services. Licensed healthcare professionals such as registered nurses or physical therapists typically perform this care.

On the other hand, non-medical home care assists with activities of daily living such as bathing, dressing, and meal preparation, as well as companionship and transportation services. Trained caregivers don’t need a medical background for this.

Senior in-home care franchise A Place At Home is a lower-investment franchise with high-profit potential. In-home care isn’t your only revenue stream either. You can offer professional care planning, assist clients in finding a senior living alternative, and help assisted living residences, memory care centers, rehabs, and other long-term care communities maintain staffing.

Why Choose Non-Medical Over Medical?

Non-medical home care is one of the fastest-growing sectors because of the aging population in the U.S. According to the U.S. Census Bureau, the number of Americans aged 65 and older is expected to double by 2060, reaching 98.2 million. This aging population prefers to age in place, meaning they want to remain in their homes rather than move to a nursing home or assisted living facility. Non-medical home care allows seniors to receive help with daily activities while still in the comfort of their homes.

Non-medical home care does not require a medical background, which lowers labor costs. In addition, while there are state or local licensing requirements for non-medical home care businesses, they’re typically not subjected to the same strict regulatory requirements as medical home care businesses. Both factors lower the barrier of entry for franchise investors.

Non-medical home care businesses have a broader potential client base than medical home care. Non-medical home care providers can serve not only seniors and individuals with disabilities but also individuals recovering from surgery or illness who may not require skilled medical care.

As a non-medical home care business owner, you can scale and grow your business easily. You can expand services to serve more clients without needing additional medical staff or equipment.

6 Steps on How to Start a Non-Medical Home Care Business

Starting a non-medical home care business requires careful planning and attention to detail, but it can be a rewarding and successful venture with the right approach. By following these steps on how to start a non-medical home care business, you can build a thriving business that provides essential services to those in need.

  1. Develop a Business Plan
    Before starting your business, you need to develop a comprehensive business plan. This plan should describe your services, target market, financial projections, marketing strategy, and staffing plan. In addition, a business plan will help you receive funding.
  2. Obtain Necessary Licenses and Permits
    Non-medical home care businesses may be subject to licensing requirements at the state or local level. Check with your state’s licensing board to determine what licenses and permits you need to obtain to start your business.
  3. Hire and Train Staff
    You must hire and train competent and compassionate staff to deliver high-quality care for your clients. Develop a thorough hiring process and offer ongoing training to your team to ensure they have the skills and knowledge necessary to provide the best possible care.
  4. Develop Policies and Procedures
    Developing policies and procedures for your business is essential to ensure consistency and quality of care. Your policies and procedures should cover areas such as client assessment, care planning, record keeping, and employee conduct.
  5. Establish Relationships with Referral Sources
    Establishing relationships with referral sources such as hospitals, rehabilitation centers, and doctor’s offices is essential to build your business. It’s key to network and build relationships with them.
  6. Market Your Services
    Marketing is essential to building a successful non-medical home care business. Develop a marketing strategy that includes online advertising, direct mail, and networking events to promote your services and build brand awareness.

Let A Place At Home Help You

Don’t let yourself become overwhelmed with those steps on how to start a home health agency. Instead, let A Place At Home help you build a successful business.

By investing in our lower-cost franchise, you’ll receive our proven business model that’s already been successful in other markets. You’ll undergo initial training on all aspects of the business, from marketing to operations, and have access to ongoing support from the A Place At Home team. A Place At Home franchisees benefit from the brand recognition and reputation we’ve established in the industry. This can help you attract clients and build your business more quickly than if you were starting from scratch. We provide you with a suite of technology tools. From a customized website to a client management system, these resources can help you streamline your operations and reach more potential clients. You’ll save money without group purchasing power for supplies and equipment.

Begin your journey to owning a home care franchise by connecting with us and submitting a franchise form. We’ll then be in touch with you shortly.

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