A Place At Home Opens First In-Home Senior Care Location in New Jersey

A Place At Home Somerville Owners

A Place At Home Franchise is pleased to announce the opening of their 20th franchise located in Somerville, New Jersey. Owners of the franchise location, Jessica Dale and Judy Mazon, are passionate about serving their community and are proud to begin offering senior-focused services to Somerset, Morris, and Hunterdon Counties and part of Union County in May 2022. A Place At Home was established ten years ago in Omaha, Nebraska, and is known for providing a high standard of professional and compassionate in-home care services, as well as Care Coordination and Senior Living Alternatives to round out a full continuum of care.

Having spent the majority of her adult life working and volunteering in her community, Dale says the decision to open a business focused on serving others was an easy one for both her and her business partner. Each of them has had personal, first-hand experience being a caregiver. Dale’s mother moved in with the family when Dale’s children were toddlers due to incredible health challenges. Mazon’s mother had Alzheimer’s Disease. Dale says, “I remember how I felt, and I wish I could have had somebody to help me understand the system, understand different things that we now offer, as an in-home care company.”

Professionally, Dale and Mazon’s backgrounds are well suited for a company in the senior care arena. Years ago, Mazon opened a daycare after seeing a need in the community. She’s been successful – and now owns two locations independently. Dale used her degrees in Management Science and International Business to build a personally rewarding career helping people in various ways. She’s assisted families relocating their lives nationally and internationally and spent years working for a local nonprofit where she’d previously served as a board member. That role was particularly fulfilling for Dale, as they found gaps within their community and then designed programs to fill the needs. 

When the pair started looking at business models that would allow them a way to continue making a positive impact in their community, Dale began researching senior care. They interviewed six different senior care franchises, and A Place At Home stood out amongst them all. Primarily in part, says Dale, to the company’s “We are CARE” philosophy. C.A.R.E. is the foundation of the senior care franchise’s business; they operate from a place of Compassion, Accountability, Respect, and Ethical behavior. “Those are the values I apply in my life, and I felt that that was just one of the things, you know, it was just so in line with me.”

Jessica Dale and Judy Mazon are driven, professional, and enthusiastic about helping families. The aging process can be complex and overwhelming. Fortunately, A Place At Home – Somerville is here to guide and assist through every stage of the journey. Whether you’re a family member caring for someone you love or an aging adult yourself, Dale and Mazon are grateful for the opportunity to help. To learn more about them and how A Place At Home – Somerville can improve your quality of life, visit their website at http://www.aplaceathomenj.com/.

If you are interested in exploring an opportunity to start your own in-home senior care business in your community, inquire today.0

A Place At Home Named Franchise Journal Top Brand of 2021

Franchise Journal Top Brands 2021

A Place At Home, an in-home senior care franchise, made some great strides in 2021! Our development team awarded seven new territories expanding to four new states. Five new territories opened their doors and serviced 15,492.34 hours with the support of our experienced operations team. The corporate operations and marketing support team grew by 40%, too. Franchise Journal Magazine recognized our growing brand as one of the Franchise Journal Top Brands for two consecutive years!

Owning your own A Place At Home franchise gives you the opportunity to positively change your life as well as the lives around you. Senior care is one of the most impactful businesses a community can have. This pandemic and recession-proof business gives you the opportunity for recurring revenue and steady demand while providing care and compassion for those who need it most. You don’t need to take our word for it. Visit our YouTube channel for weekly videos from our franchisees about their experiences in opening and operating an in-home senior care franchise.

A Place At Home is positioned for explosive growth in 2022 while celebrating its 10 year anniversary. We hope you join our franchise community for this exciting next year of growth!

Does this sound like something you’d like to be a part of? Reach out to Mitch Benson to start talking about your potential.

A Place At Home Bringing Senior Care Franchise to Illinois

A Place At Home Metro East Owner

A Place At Home, which offers in-home senior care and other services designed to help seniors age in place with dignity and respect, is excited to announce its first franchise in Illinois. The new A Place At Home – Metro East location is at 2105 Vandalia St. (Hwy. 159), Suite 10, Collinsville, IL 62234.

An Impressive Addition to Our Team

Britt Robertson was awarded an A Place At Home senior care franchise because he brings an impressive set of skills, experience, and passion to the business. He earned his master’s degree from Southern Illinois University Edwardsville. Following his degree, he spent most of his career helping Fortune 500 clients measure and improve their customer experience. This background will help him ensure that his clients at A Place At Home have the best possible experience. He knows how to meet their needs in a professional and caring manner.

For the past 5 years, Britt led the marketing team for a large insurance company. This company was focused on expanding its Medicare Advantage product. He saw the need for seniors to have access to professional, high-quality care allowing them to stay in their homes.

In addition, he has also personally seen the challenges that loved ones face in providing care a senior needs. Everyone tries to do their best, but the situation puts a great deal of strain on everyone. As they struggle to balance the demands of their own lives alongside their loved one’s need for care, they often struggle with determining what type of care is needed and how to get it.

A Partnership Based on Core Values

After researching the best senior care franchise options, Britt decided to partner with A Place At Home. The company’s core values of providing dignified, professional, and compassionate care that helps seniors live as independently as possible at home perfectly match his own beliefs. 

A Place At Home’s core values correspond to the acronym CARE. CARE represents their commitment to being Compassionate, Accountable, Respectful, and Ethical. Each of their franchises operates with these values at the center of everything they do. Furthermore, that enables them to provide the help seniors and their families need during a challenging time.

The need for this kind of care was highlighted through Britt’s conversations with seniors while conducting market research for his previous employer. “Seniors want to stay home, and I want to help them do exactly that,” he explains. “At A Place At Home – Metro East, we strive every day to provide in-home senior care services that help clients feel safe, comfortable, well cared for, respected, and valued.”

To Find Out More

For more information about A Place At Home’s services or becoming a caregiver, visit aplaceathome.com. To learn about becoming a franchisee, inquire now.

A Place At Home Honors First-Ever National Caregiver of the Year

2020 Caregiver of the Year

The 2020 Caregiver of the Year went the extra mile in providing exceptional care.

 The 2nd Annual A Place At Home Franchise Convention was held in late September. This event marks a time for franchisees to connect, collaborate, and celebrate the past year. This year also marked the first-ever recognition of the National A Place At Home Caregiver of the Year. Franchisee’s submitted nominations from all over the country for one caregiver that went above and beyond the call of duty, demonstrating an extraordinary commitment to delivering quality care to clients and their families and lives the “We are CARE” philosophy. 

“We received many nominations from all over the country and each one was inspiring. It was difficult to choose just one winner,” said Jerod Evanich, President and Co-Founder of A Place At Home.

However, there was one nomination that painted a detailed picture of how one person went above and beyond the call of duty. The nomination read:

“Dave came on with A Place At Home after decades of working in the insurance business. He wanted to do something more “rewarding” in his 60s. He got his CNA/CMA and began working to make people’s lives better. 

Dave treats all clients like family. He creates a unique bond with each client he works with. He is always on time, never calls out, and makes sure everything is done to his best ability. 

Dave has worked for the past year with a very high acuity client. He instantly bonded with the young client (49) who due to a rare set of circumstances went from a successful businessman to a barely communicative paraplegic overnight. 

He has spent countless hours working as the main caregiver for this client and his family. Not only does he transport the client to his MANY weekly therapy appointments but works one on one with him in his home. Dave is consistently cheering this client on to make his next personal best in his daily bike exercises and always makes notes when a personal best has been reached. 

Dave has worked with therapists at Madonna to learn this client’s individual therapies and continues them at home as well as trains other caregivers working there in how they can help him gain strides. 

When he heard their anniversary was approaching, he took it upon himself to plan a romantic dinner out so the client could surprise his wife. He took the client out to get a card, made reservations at a nice restaurant, planned for a special dessert, and took time out of his off time to transport them over there in the client’s wheelchair van so they could surprise the wife. 

Dave does everything he can to try to relieve some stress off the wife who is also a mother of four and a doctor. Life for her is crazy and Dave makes sure there is always one less thing for her to worry about in his care for the client. Dave’s level of commitment to not only the client but also to our company goes above and beyond anyone I have ever seen.”

Dave walked into A Place At Home – Papillion shortly after they opened their doors in 2019. Dave interviewed for a CNA position and said he was looking for something that would fill his heart. He had retired from insurance and was now searching to do something more meaningful with his time.

“I remember thinking where the heck did this guy fall out of the sky from?” said Rick Perkins, Owner of A Place At Home – Papillion. 

Dave was placed with Don in August of 2019 and the two found an instant connection. They not only share common interests but are also from the same town and attended the same college. It was an unfortunate set of circumstances that brought these two together. But citing six degrees of separation,  Dave said, “There are no coincidences. I’m blessed to be a part of Don’s life.”

As blessed as Dave feels, Don and the A Place At Home team consider themselves equally fortunate to have Dave fulfilling his personal mission: to touch as many lives as possible as a caregiver. 

Dave is firm in his belief that you must have a servant’s heart to work in this industry; you must have empathy, and be able to put yourself in someone else’s shoes. It’s this mindset that awarded Dave Caregiver of the Year. While he was happy to be awarded this honor, it’s his internal compass that drives his actions.

“At the end of the day, I lay my head on my pillow, and I know I made a difference.” 

5 Ways to Market Your In-Home Senior Care Services During the Holidays

Marketing During the Holidays

It’s that time of the year again! The shopping spirit is in the air, and small businesses are dreaming of big sales, of willing buyers with open wallets. However, none of that is a guarantee. Strategic marketing is needed to leverage the festivities for improved sales during the Holidays.

Remember, too, that at this time of the year, consumers are crushing under a barrage of marketing messages. If you provide in-home senior care services, your strategy should, therefore, cut through the clutter and reach the right people where they are.

Here are some excellent holiday marketing techniques for home care services:

1. Find a holiday angle to your services

The holiday feeling is about sharing and caring, and that ties in well with the nature of your senior care business. Currently, friends and family gather to share the love, and there is no better time to deliver an infomercial on your top care services.

Create a thoughtful, inspiring, and heartfelt video on the beauty of in-home senior care and how it enhances the quality of life for the elderly and their families. For example, do a video directed at family caregivers that could use a break to be “just family members” this holiday season. You offer to supplement in a few days to a couple of weeks of service and while you assist with ADL’s and medication reminders, they can focus on their family.

Be sure to share this on your social media pages, promote it on YouTube and email to local community reps. Be prepared to answer questions especially if families are bringing loved ones home from long-term care facilities and need extra help. Learn the ‘vacation’ rules for Medicaid and Medicare coverage to provide extra peace of mind.

2. Get your clients involved

The best holiday messaging should tell the story of happiness and overcoming challenges. If you have clients willing to testify for the excellent quality of your care services, ensure to leverage that. Self-proclamation and inflationary claims don’t accomplish as much as user testimonies do.

You can send out these personal client stories through email, publish them as a series of social media posts, on flyer distribution, or online video. Don’t forget to thank your clients, their families, and everyone involved, wishing them happy holidays and include a call to action. For example, they may have family in town for the holidays so offer additional hours of care so they can enjoy their company and not put them to work or worry about things that need to get done.

3. Give away something meaningful

Let your business reflect the giving that embodies this holiday season. Your current and potential clients expect to be treated this time of year. Promotions can help you break through the market even when you are just starting out.

Your holiday promotion this year can be informed of surprise gifts for the families of your existing clients, discounts to past clients or prospects, or a community senior fun event. You can also partner with other non-competitor brands, health services providers, churches, and other organizations in spreading seniors love this holiday season. Just ensure that there is an awareness value for your business in that arrangement.

Holiday gifting helps to:

  • Spread awareness
  • Increase brand love and deepen brand loyalty
  • Increase the number of referrals

4. Add a festive holiday appeal to your website

It’s a new digital age that we are living in. Pew Research reports that 70 % of seniors go online and use digital services. The inventor of the Web, Tim Berners Lee, is himself a baby boomer, and that shows that the elderly don’t live in a faradays cage of sorts. And if the seniors are not that internet savvy, at least their kids and supporters are.

This holiday season your social media pages and website should be extra interactive full of thank you messages and best wishes. Your landing pages should be holiday-themed. Your entire site needs to be current and informative, enjoyable and assuring of the legitimacy and professionalism of your services.

5. Get out, be part of the community and build a dependable referral program

Unlike most other businesses, an in-home senior care business mostly thrives on referrals. You will find that more than half of your quality client introductions come from health service providers. Introductions from community leaders and local organizations can also give you the leap you desire.

Ensure, therefore, to engage with these people often, more so this holiday season, and offer them incentives/gifts as an appreciation for their leads. Remember to also keep in touch with clients and caregivers through postcards or greetings cards this holiday season.

Don’t let your senior care business miss out on the growth potential of the holiday cheer. Follow the above simple marketing during the holiday strategies and watch your business grow.

Considering a Senior Care Franchise?

When you join our group of dynamic business owners, as franchisees of A Place at Home, you’ll have strong support, thorough training and valuable business resources to help you succeed. Contact us to learn more.

A Place At Home Opens its 10th Location

Innovative senior care company continues to expand.

A Place At Home opened its doors in North Texas on Monday, October 14th. It is the tenth APAH location to open its doors nationwide. APAH has launched other franchise locations in Austin, TX, Colorado, Michigan, California, Oregon, Arizona, Arkansas, and Papillion, Nebraska. The corporate headquarters is located in Omaha, Nebraska.

Founders Jerod Evanich and Dustin Distefano opened APAH in 2012. Both men shared a passion for making changes in senior care. They created a continuum of care model to ensure APAH would be a true solution, rather than just another home care agency. This model includes four service lines which are in-home care, care coordination, senior living alternatives, and staffing.

A widely positive response led to exponential growth, ultimately culminating in the decision to open franchising opportunities across the nation. The first new franchise opened its doors in 2017 in South Denver with owners George and Grace Bradley.

This year Evanich and Distefano celebrated their tenth location by launching the First Annual Franchise Convention, where they brought all of their new franchise owners together, giving them an opportunity to socialize and benefit from a number of seminars.

“It’s the first of many milestones for the franchise system,” said Evanich. 

“The growth we’ve seen since 2017, and hosting our first annual franchise convention, is a significant turning point for our brand. We’ve gone nationwide, and are in discussion with a prospect to potentially go international in order to reach more seniors in need of our services,” adds Distefano.

Evanich said they focus on finding the right people to expand their brand. “More and more entrepreneurs are looking for meaningful business opportunities, as well as a quality service model they can stand behind.”

New Franchise Will Allow Many North Texas Seniors to Stay at Home

Senior Care Franchise in Allen

A Place At Home Brings an Innovative In Home Senior Care Model to North Texas

Joe Christie and his wife Janis have been awarded the right to open a new A Place At Home Franchise serving Allen, Plano, Frisco, and McKinney, Texas.

A Place At Home opened in 2012 in Omaha, NE. Each franchise offers a range of customized senior-care services designed to help seniors stay in their homes as long as possible. This includes a wide range of customizable in-home solutions and care coordination assistance services. When it is no longer safe or viable for the senior to live at home, APAH offers free transition counseling and placement services to help get seniors into the right assisted living facility. 

Janis comes to the role with a long history of providing assistance to individuals and families. She’s been working at a non-profit that provides families in need with food, clothes, and school supplies. She has also worked with Meals on Wheels, where she got to know many seniors. 

Joe is a former VP of sales who worked in the hospitality industry for over 20 years. “I have experience providing clients with outstanding customer service and attention to detail.” He also assisted in launching a company-sponsored national food drive in conjunction with the Aidmatrix Foundation and Second Harvest Food Bank.

They both chose to transition into senior care for personal reasons.

“My mother was ill for many years,” says Janis. “My father was caring for her, but he needed assistance with her care. He didn’t know how to find it, or where. He had to work his way through the difficult process of balancing my mother’s needs with his own by himself.”

Joe adds, “Watching two loved ones struggle with age-related illnesses brought awareness that seniors and their families need assistance. My mother’s husband was bed-ridden and she was left to care for them both, despite having neither the skill nor the stamina, to do so.”

Joe adds that a social worker contacted him one afternoon to inform him that his father’s Alzheimer’s disease had left him unable to care for himself. “I was named his guardian. I had very little understanding of what this entailed, so it took me weeks to sort through the responsibilities or make any progress with his care. Needing so much help, and being unable to find it, was an eye-opener for me.”

“We want to make a difference for both seniors, and their families,” said Janis

Joe adds that he’s impressed by A Place at Home because it offers a continuum of care model that’s affordable, adaptable, and well-coordinated. 

Co-founders Jerod Evanich and Dustin Distefano have a mission to make sure this level of care is available across the entire nation. That’s why they decided to start franchising. They look for professionals who share their core values, nicknamed the “C.A.R.E.” model. C.A.R.E. stands for Compassionate, Accountable, Respectful, and Ethical. 

“Joe and Janis truly model our C.A.R.E. values and we look forward to watching them apply these high standards across their new franchise,” said Distefano.

To learn more about A Place At Home, visit www.aplaceathome.com. To learn more about franchising opportunities, visit www.aplaceathomefranchise.com. Then, schedule a time to speak with their franchise development team.

 

CONTACT:

Paul Ackermann, MBA

Director of Development

O: 888-502-6310 x 103

F: 402-506-9373

E: paul.ackermann@aplaceathome.com 

W: www.aplaceathomefranchise.com

ABOUT A PLACE AT HOME

Metro Detroit Gains New A Place at Home Franchise

DETROIT, MI – JUNE 26, 2018

Earlier this month, local entrepreneurs Melissa Shevela and Michael Shevela were awarded the first A Place at Home Franchise in Michigan. The Shevelas have obtained exclusive rights to offer the unique APAH model to seniors in the southeast Michigan, metro Detroit region. Their office will be headquartered in Warren and will also serve the greater Macomb County.

Melissa Shevela will serve as the new franchise’s President. She spent 13 years as the owner-operator of a business in the automotive industry. She guided that business through an exponential growth period, increasing sales eightfold during her time there. She has been in the community for 47 years, and has held many volunteer leadership positions as well. She served as the Coordinator for a Salvation Army Soup Kitchen, for example, and remains active at St. Louis Church. She has a B.A. in Marketing, Advertising, and Public Relations from Central Michigan University.

Michael Shevela will serve as the new franchise’s Operations Manager. He has 30 years of experience leading professionals in the automotive industry. He spent 13 years working side-by-side with Melissa on their automotive business. He is known for being a consummate problem-solver who relentlessly follows industry standards. He is a lifelong resident of the southeastern Michigan community.

“After caring for my mother during her battle with cancer, and after caring for my father-in-law during his end-of-life stages,” says Ms. Shevela, “I came to understand the struggles inherent to finding good in-home care. I wished it could have been better for our loved ones. But now, we have an opportunity to make things better for other people’s loved ones. Seniors deserve respect, compassion, and high-quality care during their golden years. A Place at Home puts emphasis on high-quality care-giving and on ensuring seniors can thrive in a safe, happy environment.”

Mr. Shevela agrees, and notes, “A Place at Home stood out as being well-prepared to handle different levels of senior-care needs. We were impressed both by the quality of care they offer and by the company’s commitment to employee development. We align strongly with A Place at Home’s core values.”

A Place at Home follows four core values. Its founders, franchisees and employees all pledge to be “compassionate, accountable, respectful and ethical.” They call it the CARE model.

Mr. Shevela adds, “We promise to uphold the CARE core values for both our clients and employees, no exceptions.”
Company co-founders Jerod Evanich and Dustin Distefano hope to see the APAH “We are CARE” model offered coast-to-coast.

“We truly believe the best way to ensure seniors throughout the nation receive the best care is through franchising,” says Evanich. “Partnering with passionate-minded business professionals who align with our values and who are committed to sharing the Senior-Focused Care model will help complete our Mission ‘to be Passionate Professionals Providing the Compassionate Care Solutions You Need, Where and When You Need Us’.”

Evanich and Distefano launched APAH in 2012. They began franchising in 2017 after experiencing exponential growth.
Evanich and Distefano make it clear anyone hoping to start an APAH franchise should first examine themselves to ensure they can say they are already shining examples of the CARE philosophy.

“If we can see those qualities in a person we will gladly help them parlay their professional background and acumen into running a successful APAH business,” adds Distefano.

Fortunately for seniors in the Detroit metro area, the Shevelas have successfully risen to the challenge.

Franchises Available in Kansas City – A Place at Home

Franchises Available in Kansas City - A Place at Home

When reviewing Franchises available in Kansas City senior care and home health care is an area that has room for growth. Local demographics in nearby communities show exactly the type of population trend that could need the services that A Place at Home provides. Johnson County in Kansas is one such example.

Johnson County And Surrounding Cities

Johnson County Kansas is a part of the greater 15 county Kansas City metro area. This location covers a large area along the Missouri Kansas border. With Kansas City serving as the ‘anchor’, several sizable cities have grown around the wider metro area. Within Johnson County, pay attention to its largest cities Olathe and Overland Park. These locations are ideal for A Place at Home franchises due to their demographics.

  • Johnson County:

    Overall Johnston county has an estimated population of 572, 428. Of this, an estimated 12.7% (or 72,698) are 65 or older. The home healthcare industry is also strong in the county. Johnson County has 1,601 employees working for 53 different healthcare businesses.

  • Overland Park:

    Has an estimated population of 183,775 of this 14.2% (or 26,096) are 65 or older. The city also accounts for 20 of the county’s healthcare establishments and 887 of its employees.

  • Olathe:

    Has an estimated population of 132,787. Of this 9.2% (or 12,216) is 65 or older. Olathe also accounts for 5 of the county’s healthcare establishments and 45 of its employees.

Among franchises available in Kansas City healthcare is a viable one due to the population and established healthcare industry. Of note, Overland Park has a well-established home health industry. The city of Olathe while smaller has the figures that indicate future industry growth and need.

About A Place At Home   

As the above figures indicate Johnson county is a strong market for A Place at Home. It is an area that needs the services that A Place at Home provides senior citizens. When establishing your franchise you have options on territory size ranging from 30k, 60k, 90k, and 120k in population. 120K is the largest territory offered in the entire industry. When you review franchises available in Kansas City A Place at Home offers opportunity and the chance to truly help senior citizens.