A Place At Home Named 2022 FranServe FRAN-TASTIC 500 Franchise

FRAN-TASTIC-500

A Place At Home has been named a FRAN-TASTIC 500 Franchise by the world’s largest franchise consulting and expansion organization, FranServe, Inc.

Alesia Visconti, CEO and President of FranServe Inc. says, “Franchising helps people change their lives and take control of their future. It’s a community that celebrates the Life-Work Balance. A brand that makes our annual “FRAN-TASTIC 500” list shows that it values a fun and rewarding lifestyle and emphasizes people fulfilling their dreams of business ownership through franchising. It’s a brand that deserves recognition for going the extra mile and for being, well, fran-tastic!”

A Place At Home celebrates its 10th Year Anniversary in 2022. According to the organization’s CEO, Dustin Distefano, the recent brand recognition marks extra significance this year.

“We are so honored to recently be recognized by respectable businesses such as FranServe, Franchise Business Review, Franchise Journal, Entrepreneur, Best of Home Care by Home Care Pulse, and others” shares Dustin. “2022 marks a decade of A Place At Home building something special in the senior care industry.”

Jerod Evanich, President and Co-founder of A Place At Home, shared, “This recognition is testament to not only our brand but also the culture we’re building here. The support teams, franchisees, and Caregivers are representing this brand to thousands of stakeholders across the country every day.”

Founded in 2012, A Place At Home’s senior-focused continuum of care model was deemed the ‘next-gen home care franchise opportunity by 1851 Franchise. A Place At Home offers multiple revenue streams including in-home care services, care coordination, senior living alternatives, and staffing solutions. This unique recession-resistant approach in a rapidly growing industry will likely earn A Place At Home many FRAN-TASTIC recognitions in the years to come. 

For more information about our emerging brand, inquire today.

A Place At Home Opens First In-Home Senior Care Location in New Jersey

A Place At Home Somerville Owners

A Place At Home Franchise is pleased to announce the opening of their 20th franchise located in Somerville, New Jersey. Owners of the franchise location, Jessica Dale and Judy Mazon, are passionate about serving their community and are proud to begin offering senior-focused services to Somerset, Morris, and Hunterdon Counties and part of Union County in May 2022. A Place At Home was established ten years ago in Omaha, Nebraska, and is known for providing a high standard of professional and compassionate in-home care services, as well as Care Coordination and Senior Living Alternatives to round out a full continuum of care.

Having spent the majority of her adult life working and volunteering in her community, Dale says the decision to open a business focused on serving others was an easy one for both her and her business partner. Each of them has had personal, first-hand experience being a caregiver. Dale’s mother moved in with the family when Dale’s children were toddlers due to incredible health challenges. Mazon’s mother had Alzheimer’s Disease. Dale says, “I remember how I felt, and I wish I could have had somebody to help me understand the system, understand different things that we now offer, as an in-home care company.”

Professionally, Dale and Mazon’s backgrounds are well suited for a company in the senior care arena. Years ago, Mazon opened a daycare after seeing a need in the community. She’s been successful – and now owns two locations independently. Dale used her degrees in Management Science and International Business to build a personally rewarding career helping people in various ways. She’s assisted families relocating their lives nationally and internationally and spent years working for a local nonprofit where she’d previously served as a board member. That role was particularly fulfilling for Dale, as they found gaps within their community and then designed programs to fill the needs. 

When the pair started looking at business models that would allow them a way to continue making a positive impact in their community, Dale began researching senior care. They interviewed six different senior care franchises, and A Place At Home stood out amongst them all. Primarily in part, says Dale, to the company’s “We are CARE” philosophy. C.A.R.E. is the foundation of the senior care franchise’s business; they operate from a place of Compassion, Accountability, Respect, and Ethical behavior. “Those are the values I apply in my life, and I felt that that was just one of the things, you know, it was just so in line with me.”

Jessica Dale and Judy Mazon are driven, professional, and enthusiastic about helping families. The aging process can be complex and overwhelming. Fortunately, A Place At Home – Somerville is here to guide and assist through every stage of the journey. Whether you’re a family member caring for someone you love or an aging adult yourself, Dale and Mazon are grateful for the opportunity to help. To learn more about them and how A Place At Home – Somerville can improve your quality of life, visit their website at http://www.aplaceathomenj.com/.

If you are interested in exploring an opportunity to start your own in-home senior care business in your community, inquire today.0

A Place At Home Named Top Low-Cost and Recession-Proof Franchise

FBR Awards A Place At Home

Franchise Business Review’s Independent Research Data Shows Franchisees Are Highly Satisfied with Their Investment in A Place At Home.

In 2022, A Place At Home was identified by independent franchise research firm, Franchise Business Review (FBR), as being one of only 50 franchises to qualify as a Top Low-Cost Franchise. They were also named Top Recession-Proof Franchises.

A Place At Home was co-founded in 2012 by two childhood friends, Dustin Distefano and Jerod Evanich in Omaha, Nebraska. After several attempts at finding acceptable care for their loved ones, they were unable to meet their needs at the standard they expected. Both were determined to find a solution for others facing similar challenges. The idea for A Place At Home was born: Senior-Focused Care that is comprehensive, consistent, and provides a continuum of care.

After experiencing rapid growth in their Omaha market, they realized they had something innovative. In 2017, they took their Senior-Focused Care model to other communities and the A Place At Home franchise sprouted. A Place At Home is celebrating its 10 year anniversary this year with 23 locations coast-to-coast. 

“The FBR survey results reveal our highest ranked areas show our franchisees are highly engaged, respect the brand, and we have a strong franchise community. We believe this shows how strong our roots are which will only allow us to grow stronger over time.”

Dustin Distefano, CEO and Co-Founder of A Place At Home

How the Survey Works

Franchise Business Review provides the only rankings of franchises based solely on actual franchisee satisfaction and performance. FBR publishes its rankings of top franchises in its annual Guide to Today’s Top Franchises, as well as in quarterly reports throughout the year that rank the top franchises in specific sectors.

Nearly 11,000 franchisees representing over 135 low-cost brands participated in FBR’s franchisee satisfaction survey over 18 months. The brands that were named to the list of the best low-cost franchises to buy had to have high franchisee satisfaction and an investment of under $100,000 at the time their franchisees participated in FBR’s satisfaction survey. 

In addition, more than 32,000 franchisees representing over 300 franchise brands participated in FBR’s franchisee satisfaction survey over 18 months. A Place At Home was one of just 100 franchise brands to be identified as a Top Recession-Proof Franchise award winner and be featured on the list of the best recession-proof businesses to start.

A Place At Home’s franchisees were surveyed on 33 benchmark questions about their experience and satisfaction regarding critical areas of our franchise systems, including training and support, operations, franchisor/franchisee relations, and financial opportunity. 

“One of the most common myths around buying a franchise is that it’s too expensive. But what many people don’t know is that there are a number of very solid business opportunities out there that can provide the satisfaction and perks of business ownership but don’t require a huge financial investment,” said Eric Stites, CEO of Franchise Business Review. “For people seeking to be their own boss, the Top 100 Recession-Proof businesses we identified this year not only have outstanding satisfaction among their owners—one of the most important factors to consider before investing in any franchise opportunity—but they have performed well in good times and bad and we feel they hold a strong advantage to outperform their competitors in the years ahead.” 

“We have a proven process in place to ensure we’re vetting franchisees before they join our community. We’ve built an amazing group that not only respects the brand and mission but they also respect each other and want to see everyone succeed.”

Jerod Evanich, President and Co-Founder of A Place At Home

A Place At Home’s survey data showed they outscored the franchise industry and senior services industries in all categories including training and support, leadership, franchise system, core values, franchisee community, financial opportunity, general satisfaction, and self-evaluation.

“APAH does not only talk about their core values but they act on them. They have consistently been there to support me and my location’s growth.”

Anonymous Franchisee

Dustin Distefano credited the positive culture to A Place At Home’s hands-on approach. “Our team of Franchise Business Coaches utilizes standardized benchmarks to pinpoint strengths and weaknesses. This helps them assist in areas the franchisees may need additional coaching in. We’re able to do a pulse check regularly on their engagement with the brand.”

A Place At Home is grateful for this recognition and the amazing franchise community we’ve built. The franchisees continue to remain dedicated to providing compassionate and professional care in their communities despite the challenges they’ve faced head-on these past two years. 

Visit FranchiseBusinessReview.com to see the full list of 2022 Top Franchises. Inquire now to learn more about joining our community of franchisees making a big impact in the lives of seniors.

A Place At Home Awards First Franchise in Ohio

A Place At Home West Chester

A Place At Home (APAH), the leading provider of in-home senior care services, has signed a new franchise location in West Chester, Ohio. The senior care agency will serve seniors in the West Chester community and Hamilton, Middletown, Mason, and surrounding communities.   

Located at 8050 Beckett Center Dr., West Chester, Ohio 45069, the franchise is ready to help APAH continue its mission of helping older adults age in place.

Bringing a unique perspective

The new franchise’s owner brings a unique perspective to senior care services. Originally from Ghana, Africa, the owner says his culture emphasizes caring for your elders. The belief is that a blessing from your elders is a blessing that sustains for all time. His goal is to give back to the community and serve others while creating a legacy of caring for his children to have and continue.

Having worked as a home health aide while in college, he’s seen first-hand the challenges seniors face when they don’t have the care they need. His experience planted the seed that led him to where he is today – providing compassionate, professional care to seniors in his community. He said, “I chose A Place At Home because of their core values of C.A.R.E. – Compassionate, Accountable, Respectful, and Ethical – aligning with my own values.”

Providing personalized care for seniors

When you call A Place At Home – West Chester, you can expect the following:

  • Needs Assessment – We’ll discuss and work with you to learn your concerns, needs, and goals. We’ll make sure you know about any financial benefits available to help offset the cost of care.
  • Personalized Care Plan – We partner with you, your family, and anyone else on your support team to develop a personalized care plan to serve your needs. 
  • Matched with Caregivers – We’ll choose the most qualified, appropriate caregivers based on your care needs and ensure they’re a good match for you and your lifestyle. The level of care they can provide is important, and so is your comfort level with them.
  • Care Monitoring – We’ll receive feedback from your care team to manage any changes in your condition that need to be addressed. You and your family can access that information at any time via our online portal. 

Partnering with seniors and their families

A Place At Home – West Chester will ensure that seniors are well cared for as a true partner with them, their families, and their healthcare team:

  • In-Home Senior Care – Helping seniors live safe, independent lives in their own homes through a wide range of custom in-home care services. Care is directed by a plan created by a qualified professional and delivered by a compassionate team of caregivers.
  • Care Coordination Services – Helping families successfully navigate the often complex healthcare system. Together with seniors and their families, A Place At Home will provide recommendations, referrals, and collaborate with all providers. This includes attending doctor’s appointments, performing household safety assessments, managing medication, and more. A Place At Home serves as both a liaison and an advocate. This ensures that seniors receive the highest level of care.
  • Senior Living Alternatives – If at some point you decide you need to move into a senior living community, A Place At Home is here to help. The legwork is done, simplifying the process while supplying reliable information.
  • Staffing Services – A Place At Home can help provide senior living communities with CNA/CMA staffing.

Getting in touch

To learn more about A Place At Home – West Chester, visit their website. Whether you’re a senior who needs care, a family member, a caregiver, a senior care center that needs staffing assistance, or a potential franchise owner, we’d love to hear from you!

Third Annual Franchise Convention Brought Franchisees Back Together

After hosting the APAH Franchise Convention virtually last year, it was an amazing experience to bring everyone back together. The Third Annual Franchise Convention was held on September 15-17, 2021 in Omaha, Nebraska. With so many businesses facing hiring and retention challenges, this year’s theme and topics surrounded – “Elevate Your Team.” The speakers and roundtable discussions fostered an environment of learning, ideas, and discussion for how A Place At Home can best serve our caregivers as we move toward 2022.

This year’s keynote speaker and Recruiter.com’s “Top 10 Company Culture Experts to Watch”, was Cara Silletto. Silletto brought her expertise as a retention expert. She closed out the first day of the franchise convention with an engaging and inspiring presentation. She discussed the evolution of the workforce, and how leaders can evolve with their employees.

A Time to Connect

The franchise convention provided a wealth of knowledge and resources for franchisees. It also provided time for owners to connect with each other, some for the first time. Dina Jenney of A Place At Home – Philadelphia West, spotted Gary Lafreniere of A Place At Home – Merrimack Valley, across the room of Beacon Hills the first evening. The two opened around the same time during the pandemic and communicated virtually in their first months open. They met in person for the first time, as everyone gathered at the Welcome Reception. Home Care Pulse and KreativElement sponsored the reception. 

The next night the team enjoyed a cocktail hour at Spirit World. There were two custom, APAH-branded drinks created for the event. The evening, sponsored by Bookkeeping Express, CareAcademy, Commercial Interior Solutions, Franchise Resources, LLC, HR Systems, and Paradigm Senior Services, was another opportunity for everyone to discuss their ideas and bond further as business owners. The guests enjoyed a live jam session after dinner. Platinum Sponsor and long-time vendor, Bob Volpe, joined our own Franchise Development Coordinator, Mitch Benson, for a guitar duo. 

Franchisee Awards Ceremony

Our headquarters had an extra surprise for those attending. We flew Molina Schebell, National Caregiver of the Year, in from Florida. She spent the day at the spa before her surprise arrival at the awards ceremony. There she accepted her plaque and check for her outstanding care and devotion to her clients. Orange Park franchisees said, “Molina makes you feel like home.” It was obvious upon meeting her why she was such a strong candidate for the award.

Franchisees grew together through two days of meetings. They had fun together at the social events. Then it all concluded with a team event and awards ceremony at TopGolf. Volpe Consulting, Ideal Payroll Service, ClearCare, AgingCare, and INSPRO sponsored the ceremony. 

In our short 4 years as a franchise family, we have navigated major historical moments with determination and fortitude. The obstacles over the last year inspired us to innovate, adapt, and grow. Witnessing the franchisees continue to protect our nation’s seniors is a source of pride for us and them. The franchisor team was honored to recognize them with the following awards: 

And the Winner is…

Rookie of the Year: A Place At Home – Orange Park: In recognition of the top-performing franchisee in their first full year with A Place at Home.

Most Improved of the Year: A Place At Home – Little Rock: In recognition of the highest YTD growth rate from the previous year. 

Top Caregiver Satisfaction Retention of the Year: A Place At Home – South Portland: In recognition of the franchisee with the top caregiver satisfaction scores and retention.

Top Client Satisfaction of the Year: A Place At Home – South Portland: In recognition of the franchisee with the top client satisfaction scores in Home Care Pulse.

Brand Ambassador of the Year: A Place At Home – Little Rock: In recognition of the franchisee who consistently represents the A Place at Home brand, generating positive social reviews and engagement and fields validation calls.

Innovator of the Year: A Place At Home – Orlando: Recognizing excellence in proven creative strategies to collaborate with partners in order to support the overall A Place at Home strategic business objectives.

Top Performer of the Year: A Place At Home – Omaha: In recognition of the franchisee with the highest revenue in the past year.

Top Producer of the Year: Alex Caudill: In recognition of the owner with the highest revenue in the system.

Founders Cup Award: A Place At Home – Little Rock: One distinguished franchisee who has made major contributions to the brand. They play a significant role in the organization’s success receives this highly prestigious award.

Thank You to Our Sponsors

We want to recognize the many great sponsors who continue to partner with us to support our convention. Your attendance was a testament to your commitment to our APAH Franchise system. We all worked together through this challenging time. We’ll continue to use it as an opportunity to build an even stronger brand. We look forward to seeing you all in 2022. Not only for the our 4th Annual Franchise Convention, but also for the 10-year anniversary of A Place At Home.

A Place At Home Bringing Senior Care Franchise to Illinois

A Place At Home Metro East Owner

A Place At Home, which offers in-home senior care and other services designed to help seniors age in place with dignity and respect, is excited to announce its first franchise in Illinois. The new A Place At Home – Metro East location is at 2105 Vandalia St. (Hwy. 159), Suite 10, Collinsville, IL 62234.

An Impressive Addition to Our Team

Britt Robertson was awarded an A Place At Home senior care franchise because he brings an impressive set of skills, experience, and passion to the business. He earned his master’s degree from Southern Illinois University Edwardsville. Following his degree, he spent most of his career helping Fortune 500 clients measure and improve their customer experience. This background will help him ensure that his clients at A Place At Home have the best possible experience. He knows how to meet their needs in a professional and caring manner.

For the past 5 years, Britt led the marketing team for a large insurance company. This company was focused on expanding its Medicare Advantage product. He saw the need for seniors to have access to professional, high-quality care allowing them to stay in their homes.

In addition, he has also personally seen the challenges that loved ones face in providing care a senior needs. Everyone tries to do their best, but the situation puts a great deal of strain on everyone. As they struggle to balance the demands of their own lives alongside their loved one’s need for care, they often struggle with determining what type of care is needed and how to get it.

A Partnership Based on Core Values

After researching the best senior care franchise options, Britt decided to partner with A Place At Home. The company’s core values of providing dignified, professional, and compassionate care that helps seniors live as independently as possible at home perfectly match his own beliefs. 

A Place At Home’s core values correspond to the acronym CARE. CARE represents their commitment to being Compassionate, Accountable, Respectful, and Ethical. Each of their franchises operates with these values at the center of everything they do. Furthermore, that enables them to provide the help seniors and their families need during a challenging time.

The need for this kind of care was highlighted through Britt’s conversations with seniors while conducting market research for his previous employer. “Seniors want to stay home, and I want to help them do exactly that,” he explains. “At A Place At Home – Metro East, we strive every day to provide in-home senior care services that help clients feel safe, comfortable, well cared for, respected, and valued.”

To Find Out More

For more information about A Place At Home’s services or becoming a caregiver, visit aplaceathome.com. To learn about becoming a franchisee, inquire now.

First A Place At Home Franchisees Hit CARE Pro Status

A Place At Home CARE Pro

A Place At Home created CARE Track, a 5-step senior-focused development program, to provide franchisees with the education and tools to grow and develop their A Place At Home franchise. The final stage of CARE Track is Step 5: CARE Pro.

New candidates enter CARE Track the minute they inquire about owning a franchise to determine Step 1: Are you CARE? Potential owners begin discussions with Jerod Evanich, President of A Place At Home. They take a free psychographic assessment to discover if they can measure up to A Place At Home’s top performers. 

“We want to find owners that can keep up with the extraordinary franchisees we already have but more importantly, we want to make sure the candidate’s values align with our “We are CARE” philosophy,” said Jerod Evanich, President of A Place At Home.

After a franchise is awarded, Step 2: CARE Launch begins. From there Step 3: CARE Coaching rolls out. After some time, once their business is operating, they begin to shine in Step 4: We are CARE. The final stage of CARE Track is Step 5: CARE Pro.

Becoming a CARE Pro

A Place At Home was established in 2012 and began franchising its successful business model in 2017. After 3 years, A Place At Home is happy to announce its first official CARE Pro’s: Alex Caudill of A Place At Home – Scottsdale, Sun City, and Chandler and George and Grace Bradley of A Place At Home – South Denver.

These franchisees have qualified as CARE Pro’s because they have been in business for a full year offering a continuum of care services. Also, their revenues have exceeded $500,000 annually, they’ve grown to at least three office employees, and have excellent customer and employee satisfaction scores. They even won Best of Home Care Provider of Choice and/or Best of Home Care Employer of Choice by Home Care Pulse. 

Dustin Distefano, CEO of A Place At Home, shared, “Owners that hit the CARE Pro milestone are in this for the long-term. They will become leaders in their market and will be positioned to build momentum over the next year.”

Alex and the Bradley’s will now begin working directly with Dustin on taking their business to the next level. They will have one-on-one access weekly to develop special projects such as developing staffing contracts, increasing additional service lines, and developing new payer sources. Dustin will also be on the ground with them during this time of growth. He will help ensure their infrastructure is strong to support the growth they are after in this next year. The goal is to triple their revenue by the end of their first CARE Pro year.

A Place At Home – Scottsdale, Sun City, and Chandler

After ten years as a sergeant in the Marine Corps, one of A Place At Home’s first CARE Pros, Alex Caudill, saw an opportunity to make a difference in the health sector. His military-taught values of duty, service, and self-sacrifice found new meaning when he became a franchisee of A Place At Home in 2018. 

Alex understood how crucial the first 90-180 days were and how they could define the route his business took. Alex said, “Those first months were the hardest. I was on my own trying to get those first clients. It’s important to have a plan, execute on it, and always push forward. I never got content because being content breeds complacency. If you’re always moving forward and pushing towards your goals you’ll move past any hurdles.”

Alex said he didn’t anticipate owning a multi-million dollar business with over 100 employees within 15 months of being open. He said, “it’s a reflection of my team. This shows me the wheels are turning as they’re supposed to be. Our client and satisfaction scores are good because we’re providing good care. We follow through on what we say we’ll do, and if there’s an issue we fix things in a timely manner.”

A Place At Home – South Denver

About thirteen hours northeast of Alex’s location is the first A Place At Home franchise in South Denver. Owners, George and Grace Bradley were the first franchisees taking the leap with A Place At Home in 2017, and it’s paid off as they’ve now hit CARE Pro status.

The Bradleys started looking for different franchises that serve the senior population. They reviewed 5 or 6 different FDD’s and were ready to schedule a discovery day with another franchise but spoke with Jerod at A Place At Home. “Jerod chatted away with me about what A Place At Home had to offer. There were several things that I really liked but thought the different sources of income were a great idea. There are 4 other ways to make money not just in-home care.”

George said, “It’s an honor to hit CARE Pro status. We pride ourselves in the quality of care we provide AND the quality of caregivers we provide. Our customer and client satisfaction scores are extremely important to us and we work hard to keep communication open. Becoming a CARE Pro is validation that everything we’ve been doing is working.”

Do you measure up to our top performers?

Ideal franchise owners are tenacious business builders, goal-oriented, and have a deep commitment to success. Our unique, scalable, and proven senior-focused development program allows owners to hit the ground running. Do you think you have what it takes to be a CARE Pro? See how you measure up and take our psychographic assessment online.

5 Ways to Market Your In-Home Senior Care Services During the Holidays

Marketing During the Holidays

It’s that time of the year again! The shopping spirit is in the air, and small businesses are dreaming of big sales, of willing buyers with open wallets. However, none of that is a guarantee. Strategic marketing is needed to leverage the festivities for improved sales during the Holidays.

Remember, too, that at this time of the year, consumers are crushing under a barrage of marketing messages. If you provide in-home senior care services, your strategy should, therefore, cut through the clutter and reach the right people where they are.

Here are some excellent holiday marketing techniques for home care services:

1. Find a holiday angle to your services

The holiday feeling is about sharing and caring, and that ties in well with the nature of your senior care business. Currently, friends and family gather to share the love, and there is no better time to deliver an infomercial on your top care services.

Create a thoughtful, inspiring, and heartfelt video on the beauty of in-home senior care and how it enhances the quality of life for the elderly and their families. For example, do a video directed at family caregivers that could use a break to be “just family members” this holiday season. You offer to supplement in a few days to a couple of weeks of service and while you assist with ADL’s and medication reminders, they can focus on their family.

Be sure to share this on your social media pages, promote it on YouTube and email to local community reps. Be prepared to answer questions especially if families are bringing loved ones home from long-term care facilities and need extra help. Learn the ‘vacation’ rules for Medicaid and Medicare coverage to provide extra peace of mind.

2. Get your clients involved

The best holiday messaging should tell the story of happiness and overcoming challenges. If you have clients willing to testify for the excellent quality of your care services, ensure to leverage that. Self-proclamation and inflationary claims don’t accomplish as much as user testimonies do.

You can send out these personal client stories through email, publish them as a series of social media posts, on flyer distribution, or online video. Don’t forget to thank your clients, their families, and everyone involved, wishing them happy holidays and include a call to action. For example, they may have family in town for the holidays so offer additional hours of care so they can enjoy their company and not put them to work or worry about things that need to get done.

3. Give away something meaningful

Let your business reflect the giving that embodies this holiday season. Your current and potential clients expect to be treated this time of year. Promotions can help you break through the market even when you are just starting out.

Your holiday promotion this year can be informed of surprise gifts for the families of your existing clients, discounts to past clients or prospects, or a community senior fun event. You can also partner with other non-competitor brands, health services providers, churches, and other organizations in spreading seniors love this holiday season. Just ensure that there is an awareness value for your business in that arrangement.

Holiday gifting helps to:

  • Spread awareness
  • Increase brand love and deepen brand loyalty
  • Increase the number of referrals

4. Add a festive holiday appeal to your website

It’s a new digital age that we are living in. Pew Research reports that 70 % of seniors go online and use digital services. The inventor of the Web, Tim Berners Lee, is himself a baby boomer, and that shows that the elderly don’t live in a faradays cage of sorts. And if the seniors are not that internet savvy, at least their kids and supporters are.

This holiday season your social media pages and website should be extra interactive full of thank you messages and best wishes. Your landing pages should be holiday-themed. Your entire site needs to be current and informative, enjoyable and assuring of the legitimacy and professionalism of your services.

5. Get out, be part of the community and build a dependable referral program

Unlike most other businesses, an in-home senior care business mostly thrives on referrals. You will find that more than half of your quality client introductions come from health service providers. Introductions from community leaders and local organizations can also give you the leap you desire.

Ensure, therefore, to engage with these people often, more so this holiday season, and offer them incentives/gifts as an appreciation for their leads. Remember to also keep in touch with clients and caregivers through postcards or greetings cards this holiday season.

Don’t let your senior care business miss out on the growth potential of the holiday cheer. Follow the above simple marketing during the holiday strategies and watch your business grow.

Considering a Senior Care Franchise?

When you join our group of dynamic business owners, as franchisees of A Place at Home, you’ll have strong support, thorough training and valuable business resources to help you succeed. Contact us to learn more.

A Place At Home Opens its 10th Location

Innovative senior care company continues to expand.

A Place At Home opened its doors in North Texas on Monday, October 14th. It is the tenth APAH location to open its doors nationwide. APAH has launched other franchise locations in Austin, TX, Colorado, Michigan, California, Oregon, Arizona, Arkansas, and Papillion, Nebraska. The corporate headquarters is located in Omaha, Nebraska.

Founders Jerod Evanich and Dustin Distefano opened APAH in 2012. Both men shared a passion for making changes in senior care. They created a continuum of care model to ensure APAH would be a true solution, rather than just another home care agency. This model includes four service lines which are in-home care, care coordination, senior living alternatives, and staffing.

A widely positive response led to exponential growth, ultimately culminating in the decision to open franchising opportunities across the nation. The first new franchise opened its doors in 2017 in South Denver with owners George and Grace Bradley.

This year Evanich and Distefano celebrated their tenth location by launching the First Annual Franchise Convention, where they brought all of their new franchise owners together, giving them an opportunity to socialize and benefit from a number of seminars.

“It’s the first of many milestones for the franchise system,” said Evanich. 

“The growth we’ve seen since 2017, and hosting our first annual franchise convention, is a significant turning point for our brand. We’ve gone nationwide, and are in discussion with a prospect to potentially go international in order to reach more seniors in need of our services,” adds Distefano.

Evanich said they focus on finding the right people to expand their brand. “More and more entrepreneurs are looking for meaningful business opportunities, as well as a quality service model they can stand behind.”

Metro Detroit Gains New A Place at Home Franchise

DETROIT, MI – JUNE 26, 2018

Earlier this month, local entrepreneurs Melissa Shevela and Michael Shevela were awarded the first A Place at Home Franchise in Michigan. The Shevelas have obtained exclusive rights to offer the unique APAH model to seniors in the southeast Michigan, metro Detroit region. Their office will be headquartered in Warren and will also serve the greater Macomb County.

Melissa Shevela will serve as the new franchise’s President. She spent 13 years as the owner-operator of a business in the automotive industry. She guided that business through an exponential growth period, increasing sales eightfold during her time there. She has been in the community for 47 years, and has held many volunteer leadership positions as well. She served as the Coordinator for a Salvation Army Soup Kitchen, for example, and remains active at St. Louis Church. She has a B.A. in Marketing, Advertising, and Public Relations from Central Michigan University.

Michael Shevela will serve as the new franchise’s Operations Manager. He has 30 years of experience leading professionals in the automotive industry. He spent 13 years working side-by-side with Melissa on their automotive business. He is known for being a consummate problem-solver who relentlessly follows industry standards. He is a lifelong resident of the southeastern Michigan community.

“After caring for my mother during her battle with cancer, and after caring for my father-in-law during his end-of-life stages,” says Ms. Shevela, “I came to understand the struggles inherent to finding good in-home care. I wished it could have been better for our loved ones. But now, we have an opportunity to make things better for other people’s loved ones. Seniors deserve respect, compassion, and high-quality care during their golden years. A Place at Home puts emphasis on high-quality care-giving and on ensuring seniors can thrive in a safe, happy environment.”

Mr. Shevela agrees, and notes, “A Place at Home stood out as being well-prepared to handle different levels of senior-care needs. We were impressed both by the quality of care they offer and by the company’s commitment to employee development. We align strongly with A Place at Home’s core values.”

A Place at Home follows four core values. Its founders, franchisees and employees all pledge to be “compassionate, accountable, respectful and ethical.” They call it the CARE model.

Mr. Shevela adds, “We promise to uphold the CARE core values for both our clients and employees, no exceptions.”
Company co-founders Jerod Evanich and Dustin Distefano hope to see the APAH “We are CARE” model offered coast-to-coast.

“We truly believe the best way to ensure seniors throughout the nation receive the best care is through franchising,” says Evanich. “Partnering with passionate-minded business professionals who align with our values and who are committed to sharing the Senior-Focused Care model will help complete our Mission ‘to be Passionate Professionals Providing the Compassionate Care Solutions You Need, Where and When You Need Us’.”

Evanich and Distefano launched APAH in 2012. They began franchising in 2017 after experiencing exponential growth.
Evanich and Distefano make it clear anyone hoping to start an APAH franchise should first examine themselves to ensure they can say they are already shining examples of the CARE philosophy.

“If we can see those qualities in a person we will gladly help them parlay their professional background and acumen into running a successful APAH business,” adds Distefano.

Fortunately for seniors in the Detroit metro area, the Shevelas have successfully risen to the challenge.