Revised on 11/18/2025
Eager to join the home healthcare market? You’re in good company. The U.S. home healthcare industry generated an estimated $162.35 billion in 2024, with projections reaching $284.3 billion by 2030—driven in part by the growing demand for non-medical care at home.
First, understand how non-medical home care differs from medical services. Then, learn how franchising with A Place At Home can help you achieve your business goals with a proven model and purpose-driven mission.
Why Start a Non-Medical Home Care Business?
Medical home care typically requires licensed professionals to deliver skilled nursing services. However, non-medical home care focuses on helping clients with everyday tasks such as bathing, dressing, transportation, and companionship.
Learn why starting a non-medical home care business may be the right move for you:
- Lower barrier to entry: Non-medical businesses don’t require a medical background or expensive clinical staff. This reduces both startup and ongoing labor costs.
- Simplified compliance: While some licensing is required, non-medical home care isn’t subject to the same strict regulations as medical providers, making set-up and operations much easier.
- Wider client base: These services are ideal not just for aging adults, but also for people recovering from surgery or managing long-term disabilities who don’t require skilled nursing.
- Scalable model: You can grow your client list and expand services without needing to invest in costly medical equipment or additional credentialed staff.
- Surging demand: According to the Population Reference Bureau (PRB), the number of Americans ages 65 and older is projected to grow by 42% by 2050. Many of these individuals prefer to age at home, making non-medical care an essential service.
A more accessible model for entrepreneurs, non-medical home care presents itself as a strong investment option within the overall rapidly growing home care industry.
5 Steps on How to Start a Non-Medical Home Care Business
Starting a non-medical home care business requires careful planning and attention to detail, but it can be a rewarding and successful venture with the right approach. By following these steps on how to start a non-medical home care business, you can build a thriving, but meaningful, business.
1. Develop a Business Plan
Before starting your business, you need to develop a comprehensive business plan. This plan should describe your services, target market, financial projections, marketing strategy, and staffing plan.
2. Obtain Necessary Licenses and Permits
Non-medical home care businesses may be subject to licensing requirements at the state or local level. Check with your state’s licensing board to determine what licenses and permits you need to obtain to start your business.
3. Hire and Train Staff
You must hire and train competent and compassionate staff to deliver high-quality care for your clients. Develop a thorough hiring process and offer ongoing training to ensure your team has the skills and knowledge necessary to provide the best possible care.
4. Develop Policies and Procedures
Developing policies and procedures for your business is essential to ensure consistency and quality of care. Your policies and procedures should cover areas such as client assessment, care planning, record keeping, and employee conduct.
5. Build Referral and Marketing Networks
Establishing strong relationships with referral sources—such as hospitals, rehabilitation centers, and doctor’s offices—is key to growing your client base. Pair this with a strategic marketing plan that includes online advertising, direct mail, and community events to raise brand awareness and promote your services effectively.
Let A Place At Home Help You
Don’t let yourself become overwhelmed with the steps on how to start a home health agency. Instead, let A Place At Home help you build a successful business.
Our in-home care franchise is a lower-investment opportunity with high-profit potential. With us, in-home care isn’t your only revenue stream, either. You can offer professional care planning, assist clients in finding a senior living alternative, and help assisted living residences, memory care centers, rehabs, and other long-term care communities maintain staffing.
By partnering with us, you’ll get access to our proven business model that’s already been successful in several other markets. You’ll also undergo initial training in all aspects of the business, from marketing to operations, and have access to ongoing support from the A Place At Home team. When you franchise with us, you can trust that we have your back.
Learn more about owning a home care franchise by connecting with us and submitting a franchise form. Someone from our team will then be in touch to set up an introductory call.
