Scenario:
Veterans preparing for civilian life want to invest in a business opportunity that offers stability, purpose, and a clear operational model. With a purpose-driven mindset and a desire to continue serving their community, many discover that home care franchises align uniquely with their skills and values—leading them to explore home care agency opportunities.
The Challenge:
With hundreds of franchise opportunities across industries to choose from, veterans can easily feel overwhelmed. They’re looking for something that aligns with their values, fits within their budget, and feels like a natural next step after years of military service—but most franchise options feel disconnected from the mission-driven work they’re used to.
Why They Choose A Place At Home:
- Accessing VetFran benefits and managing startup costs
A Place At Home offers military veterans 10% off their initial franchise fee to make business ownership more accessible. With total startup costs ranging from $91,195 to $166,012 veterans can enter the senior care industry without breaking the bank. - Following a clear, structured operational model
Veterans tend to thrive in structured environments. A Place At Home provides structure from caregiver onboarding to client assessments and scheduling; new owners can follow proven systems and ramp up quickly. - Leveraging comprehensive onboarding and ongoing support
A Place At Home provides franchise training and support including hands-on learning, licensing guidance, marketing assistance, and ongoing coaching to help franchisees manage their agency effectively. - Building a mission closely aligned with military principles
A Place At Home focuses on serving others and supporting the local community—ideals that deeply resonate with veterans. Many find the work fulfilling as it allows them to continue serving others in a new way. - Tapping into the growing demand for senior care
With the aging population growing rapidly, senior care remains an in-demand industry. Veterans looking for long-term stability often see senior care as a steady, recession-resistant market that’s ideal for business ownership. - Creating meaningful, community-focused impact
Owning a business like a home care agency allows veterans to create jobs, support families, and stay connected within their communities. It’s a natural extension of the leadership and service they demonstrated while in uniform.
Outcome:
Through partnering with A Place At Home, veterans can channel their commitment to service into a new mission—all while feeling prepared and supported. As they begin serving clients, they see how their leadership skills translate easily into managing the day-to-day operations of the business. They also recognize the meaningful impact they make on local seniors and their families. A Place at Home gives them what many veterans seek after service: a clear mission, a strong team, and the structure to make a lasting difference in their community.
Next Step:
For people hoping to franchise with no experience, a service-based model with a structured onboarding process and ongoing support system can be a strong starting point. To learn more about the A Place At Home franchise opportunity, fill out our inquiry form today.
