Social media has turned into an incredible tool for business outreach in the modern world. Initially, it was used largely for personal purposes, but the extension of social media in business is essential in today’s digital world. Being a densely populated arena where things go viral very fast, it gives businesses a direct line of communication with their prospective customers, current customers, and peers.
With a high rate of growth and development in technology, social media changes often. As a marketer or a business owner, you need to keep up with these changes in trends in order to achieve maximally from it. Here are some of the social media trends that you should not miss out on as a business owner.
Facebook Marketing
Facebook remains to be one of the most influential social media platforms with a great traffic of daily users. Businesses can take advantage of consumers flocking the platform every day. Online marketers have now shifted from organic Facebook outreach into paid promotions that entail video creation, branding, data analytics, re-marketing, and content marketing. As a marketer, you should always take advantage of the changes taking place in Facebook marketing, benefiting from both paid and organic Facebook marketing.
Ephemeral Content
Businesses are using short-lived content in form of videos and images on social media platforms such as Instagram, Facebook, and Snapchat. This content displays on their account or the profile for a short period, targeting immediate reactions from the customers. The content provides a more authentic level of engagement. This is because they are designed to allow businesses to take advantage of FOMO (fear of missing out) among the viewers. Business owners can use ephemeral content to communicate with the customers on updates about their brands, latest offers, or introducing new products.
Chatbots
Chatbots are artificial intelligence (AI) programs that can be used to replicate human conversation to help in customer service and marketing. With Chatbots, customer service and rate of engagement increase, hence better customer interaction. Facebook Messenger is one of the most utilized Chatbots. This service continues to grow as Facebook Messenger adds functions such as built-in Natural Language Processing (NLP), In-chat Payment, and Handover Protocol.
Changes in Organic Reach
The crackdown of the organic reach by Google, Amazon, and Facebook should not scare you as a marketer, it is, however, a chance for you to explore SEO and AI-based marketing to expose your brand to customers. You should now focus on presenting customers with the content they can easily engage with. This calls for high-quality content with more significant interactions with the viewers. You should also know how to balance between the quality of the content, the desires of the customers, as well as the goals and the objectives of the business.
Social Ads
In recent years, social advertisements have gained a lot of popularity among businesses. Businesses are able to make thousands of advertisements on social media sites like Facebook, Twitter, Instagram, and many others. These adverts reach a great number of social media users across the globe. Businesses take advantage of them because they are cheap.
Social media adverts give businesses an advantage because they mainly focus on the call to action (CTA). In retail businesses, for instance, Instagram has introduced a new feature which allows people to use ‘shoppable tags’ as a call to action among consumers.
Social advertisement has also been largely used in Snapchat and YouTube, exponentially surpassing television advertisement. The predictions, according to Zenith Media, state that social adverts have the potential to outspend television advertisements by over $40 million. With the social market always growing, expanding your brand into the digital realm is essential to boosting your brand and taking it to the next level.
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