Building a financially sustainable business starts by embracing multiple revenue streams. Offering one service isn’t enough if your goal is to remain economically resilient—that’s why many entrepreneurs turn to senior care to grow strong businesses. In senior care, there are many ways to diversify your income streams to scale your business. Discover how varying streams of income help fuel franchise growth and why partnering with brands like A Place At Home sets you up for success in the booming senior care market.  

What Is a Multi-Stream Franchise Model in Senior Care?

Economic uncertainty can threaten the prosperity of single-service businesses. That’s why A Place At Home is structured to offer a variety of senior care services, giving franchisees the ability to diversify their income through multiple revenue streams.   

We offer the following to clients and their families:   

1. In-home senior care: Often the most common and consistent revenue stream for senior care franchises, in-home care includes a multitude of services such as companion, personal, and memory care. These offerings are typically billed on an hourly basis and provide strong recurring revenue potential—especially when you understand how to get private pay home care clients. 
2. Specialized care: Specialized care is tailored for seniors living with chronic conditions like dementia, Parkinson’s, or Alzheimer’s disease, as well as those recovering from strokes, falls, or surgeries. Going beyond traditional in-home care, this type of care often requires a more skilled team. However, it allows franchisees to serve a wider range of clients, creating additional revenue opportunities. 
3. Care coordination: Care coordination services help families navigate the healthcare system. With offerings such as scheduling medical appointments, communicating with physicians, and managing discharge plans, we ensure all aspects of a senior’s care are properly aligned—building trust and loyalty with clients and their families. 
4. Senior living alternatives: A referral-based service, franchisees earn commissions from local long-term care facilities for successfully placing seniors in their living arrangements. Ideal for families ​​overwhelmed by the placement process, this service ​​provides​​​​ a low-overhead, scalable stream of income for franchisees.  
5. Healthcare staffing solutions: A B2B service that complements the B2C side of the business, franchisees can also provide staffing solutions to senior living communities, rehab centers, or medical offices that are short-staffed. With the ongoing shortage of healthcare workers, you can ​​utilize​​​​ your existing caregiver workforce to open new ​​revenue streams​​​. 

How These Multiple Revenue Streams Work Together

Each of these revenue streams ​​is​​ interconn​​ec​​ted​​​​​​​​, creating a cycle of ongoing care. For example:  

Frank is a 75-year-old man recovering from a recent surgery. His family brought in specialized care to help him heal at home. However, as Frank ages, his family realizes he may need long-term in-home care to help him with grooming and other personal needs. Eventually, Frank gets to a point where in-home care isn’t enough, and he needs to be placed in a long-term care facility.  

Ideally, if you’re offering all the aforementioned services, Frank’s family can work directly with your business to get him the care he needs. This way, you’re not just establishing multiple revenue streams; you’re fostering a trusting relationship with Frank and his family. By supporting him through varying life stages, you’ve generated a sense of brand loyalty by keeping Frank in your care network for years.   

Additionally, consider how offering these services under one brand streamlines your operations. Shared staffing, unified branding, and consolidated marketing efforts across services make it easier—and more ​​cost-effective​​​​—to scale your business.   

Why Franchise with A Place At Home

If you’re looking for a low-overhead, high-potential franchise opportunity, consider partnering with A Place At Home. Offering an affordable business venture, our startup costs range from $91,195 to $166,012, including our initial franchise fee of $49,500. With our diversified revenue stream franchising model, ongoing support, and national brand recognition, our franchisees have ample opportunity to capitalize on their investment.  

We have prime territories available nationwide. Each of our protected markets has a minimum of 40,000 senior residents, ​​providing​​​​supplying​​ you with ​​numerous opportunities​​​​plenty of prospects​​ to grow your business.  

To learn more about ​where ​our territories​ are located​, the services we offer, or how to get started, ​​please​​​​simply​​ contact us today. Once we receive your inquiry, a member of our team will be in touch with you to schedule an introductory meeting.  

A common question often uttered during the franchise discovery process is “Can you buy a franchise with no experience?” The short answer? Yes. Most franchise opportunities are designed specifically for first-time business owners. With a built-in business model, comprehensive training, and ongoing support, many first-time entrepreneurs turn to franchising as a way to enter an industry with reduced risk.

As someone interested in the booming senior care industry, discover how partnering with the right franchise can make all the difference when launching your business—even without experience.

What Matters More Than Experience?

While industry experience can certainly help new business owners, many senior care franchises look for entrepreneurs with the following attributes instead:

• Empathy and people management: The ability to connect with clients, families, and caregivers is crucial to building a relationship-based business, such as senior care.
• Operational discipline: Staying organized and following through on daily tasks helps maintain service standards and ensures compliance with regulatory requirements.
• Community engagement mindset: Owners must be comfortable with outreach, local events, and networking to establish a referral pipeline.
• Financial discipline: You don’t need to be an accountant, but you should have basic financial literacy and a strong focus on profitability to ensure long-term success.
• Service-driven attitude: Franchisors look for franchisees who are passionate about helping others and building purpose-driven businesses.

Keep in mind that many franchise brands prioritize cultural fit over direct industry experience. Established franchisors have the tools and resources needed to help new entrepreneurs feel ready for business ownership. However, while operational processes can be taught, core personality traits—like empathy, discipline, and adaptability—cannot.

Do I Need a Background in Healthcare or Caregiving?

To put it simply: No, you do not need to have a background in healthcare and caregiving to own a senior care franchise. In fact, many franchisees do not have direct experience in the healthcare industry. Instead, they made the switch to business ownership after spending years working in corporate America—ultimately deciding to work hard for themselves instead of someone else.

With a senior care franchise opportunity like A Place At Home, you’ll have a dedicated team of highly trained caregivers who will provide care to seniors. As the owner, you’ll focus on handling administrative tasks, acquiring new clients, and other operational checklist items. Ultimately, your primary responsibility is to manage the business, while your staff delivers high-quality care.

How A Place At Home Helps You Start Strong

Starting a franchise with no experience can seem overwhelming. With A Place At Home, you’re not going into the process alone. We’ll be with you each step of your journey to ensure you’re set up for success from day one.

Our CARE track is designed to provide guidance and support to our new franchisees. During the CARE Launch stage, you’ll complete the CARE Sales and CARE Recruit and Retention virtual training. Then you’ll attend a hands-on 40-hour training program at our flagship location in Omaha, where you’ll learn how to do the following:

• Use our scheduling software 
• Track financials 
• Manage payroll 
• Onboard new clients 
• Coordinate services 
• Recruit, hire, and train staff 
• Launch marketing and branding initiatives 

However, support doesn’t stop once you’ve launched your business. Through our CARE Coaching, you’ll have regular calls with expert Franchise Business Coaches to help you understand key performance indicators (KPIs) and best practices so you can grow your business.

Get Started with A Place At Home Today

To learn more about how to become a successful entrepreneur through the A Place At Home franchise opportunity, contact us today. Once we receive your inquiry, a member of our team will be in touch to arrange an introductory meeting.

So, you’re looking for a new franchise opportunity. With so many different industries, it can be hard to know where to invest.

If you’re asking yourself, “What’s a good business to buy?” the senior care industry stands out with varying business options, impressive industry growth, and overwhelming demand. Discover why franchisees are choosing the senior care industry as their path to entrepreneurship.

If you’re still wondering, “Is senior care a good business to start?” Get in touch with our team today. We’ll walk you through the A Place At Home opportunity, explain what territories are available near you, and answer any questions you have.   

Fill out our inquiry form today and one of our team members will be in touch to set up an introductory call.   

Sources (ignore on infographic)  

• 1+3: AARP, 2024 
• 2: Fortune Business Insights, 2025 
• 4: CBS, 2025 

As an aspiring entrepreneur, you may be wondering, “Is now a good time to start a business?” Given the current state of the economy—including inflation, layoffs, and high interest rates—now may not seem like the most opportune moment. However, timing isn’t everything. Here’s the truth: while timing does matter somewhat, what’s most important is the industry you choose to invest in. Researching recession-resistant industries is key to finding a business opportunity that’s built to thrive.   

As the saying goes, “the strongest steel is forged in the hottest fire.” Consider companies like Airbnb, Microsoft, General Motors, Uber, and Burger King; they all started during times of economic uncertainty—now they’re some of the biggest companies in the world. Learn why now actually may be the best time to start a business and why industries like senior care stand out from the crowd.  

Why Senior Care Is a Smart Investment—Right Now

The senior care industry stands out for its consistency and long-term growth potential—even when other sectors struggle. Unlike some markets that shrink during downturns, senior care meets a critical need that doesn’t go away during recessions or uncertain times.   

Here’s what makes the senior care market such a strong investment:  

• Growing market: The global elderly care market was valued at $49.29 billion in 2024. Projected to experience a compound annual growth rate (CAGR) of 9% from now until 2032, the market will reach a total valuation of $98.19 billion by the end of the forecast period.  
• Aging population: People are living longer, healthier lives. In fact, more than 10,000 people turn 65 every day in the U.S., creating steady demand for care services.  
• Non-discretionary spending: Senior care is often seen as a necessity, not a luxury—especially for families caring for loved ones with Alzheimer’s or dementia. 
• Shift toward in-home care: Post-COVID, many families prefer in-home care over assisted living facilities or nursing homes—strengthening home care market growth. 
• Strain on family caregivers: With more families balancing work, children, and aging parents, the need for reliable senior care support continues to rise. 
• More care needed after hospital discharges: As hospitals strive to shorten patient stays, more older adults need transitional care once they return home.  
• Historical resilience: Historically, the senior care sector has consistently performed well during economic downturns, proving its vitality and durability.  

While the senior care industry shows incredible promise, navigating this sector on your own can be challenging. That’s why many aspiring entrepreneurs turn to franchising. By partnering with a reputable brand like A Place At Home, you’ll get direct access to a proven business model, built-in support, and strong brand recognition right from the start.   

Get Started with A Place At Home

Founded in 2012 and franchising since 2017, A Place At Home offers a well-rounded franchise opportunity. Providing a range of services including non-medical in-home care, care coordination, senior living alternatives, Alzheimer’s and dementia care, long and short-term staffing solutions, and specialized Veteran care, A Place At Home franchisees can build multiple revenue streams while delivering the highest-quality care to those in need.  

Offering an affordable opportunity, our startup costs range from $91,195 to $166,012, including our initial franchise fee of $49,500. To qualify for our brand, interested candidates should have a net worth of $250,000 and at least $50,000 in liquid assets.  

So—is now a good time to start a business? We think yes. With A Place At Home, you’ll have everything you need to build a strong business from day one. To learn more about our franchise opportunity, fill out our franchise inquiry form. Once we have received your information, a member of our team will be in touch with you to discuss further.  

We are thrilled to announce that Neelima Gaikwad, owner of A Place At Home – Schaumburg, has been honored with the prestigious International Franchise Association (IFA) Franchisee of the Year Award. This accolade recognizes Neelima’s unwavering commitment to providing exceptional in-home senior care services in Schaumburg, Wood Dale, and the surrounding communities.

A Journey of Dedication and Expertise

With over two decades of experience as a healthcare professional, Neelima’s journey is marked by a profound dedication to enhancing the lives of seniors. She holds a Bachelor’s in Occupational Therapy from India, a Master’s in Occupational Therapy from the University of Wisconsin-Milwaukee, and a Master’s in Healthcare Administration from the University of Illinois-Chicago. Her career began as a pediatric occupational therapist, eventually leading her to become a lead therapist specializing in senior care. This extensive background has equipped Neelima with the expertise to address the unique needs of the elderly population.

Elevating Senior Care in Schaumburg

Under Neelima’s leadership, A Place At Home – Schaumburg has become a beacon of compassionate and professional in-home senior care. The services offered are comprehensive, ranging from non-medical in-home care to specialized programs tailored to individual needs. Key offerings include:

• Companion Care: Providing socialization and emotional support to combat loneliness and isolation.
  
• Lifestyle Care: Assisting with daily activities such as meal preparation, light housekeeping, and laundry to ensure a comfortable living environment.
• Personal Care: Offering support with activities of daily living, including bathing, grooming, dressing, and mobility assistance.
• Senior Living Alternatives: Guiding families through the transition process when in-home care is no longer viable, ensuring a smooth move to trusted senior living communities.

These services are designed to help seniors maintain their independence and dignity while receiving the support they need in the comfort of their own homes.

A Philosophy Rooted in CARE

The foundation of A Place At Home is built upon the philosophy of CARE, emphasizing:

• Compassionate: Understanding and addressing the emotional and physical needs of seniors.
• Accountable: Ensuring reliable and consistent care delivery.
• Respectful: Honoring the dignity and preferences of each individual.
• Ethical: Upholding the highest standards of integrity in all interactions.

This philosophy permeates every aspect of the services provided, ensuring that seniors receive professional care, genuine compassion, and respect.

Join Us in Celebrating Excellence in Senior Care

Neelima Gaikwad’s recognition as the IFA Franchisee of the Year is a testament to her dedication, expertise, and the exceptional services offered at A Place At Home – Schaumburg. We invite you to learn more about how our team can support you and your loved ones in achieving a higher quality of life through personalized in-home senior care.

Are you or a loved one in need of care? Find out more about the location nearest you!

As the U.S. population ages, demand for in-home senior care is soaring, making it a prime opportunity for savvy entrepreneurs. Seniors who pay out-of-pocket offer the potential for greater profitability and long-term growth. Learn how to get private-pay home care clients by building strong connections with seniors and their families.

Who is a Private-Pay Home Care Client?

Private-pay home care clients pay out-of-pocket for their care services, rather than using government programs like Medicaid and Medicare, or insurance. These seniors and their families rely on savings and existing assets to pay for services. They demand high-quality, personalized care, which can be a key factor in building a profitable senior care business. Self-paying clients choose their caregivers, types of services, and care schedules.

Self-paying clients are a crucial component of any non-medical home care business. Here are the benefits of targeting these types of clients:

• High-profit margins: You can set your own rate for self-paying clients without insurance or government restrictions, increasing your profit potential. Nearly 90% of older adults strongly desire to remain in the comfort of their homes for as long as possible, and many rely on savings to pay for the care they need.
• Improve cash flow: The client pays you directly. You won’t need to wait for insurance or Medicare to foot the bill, resulting in consistent cash flow.
• Less administrative requirements: Complying with insurance guidelines requires a lot of red tape. Private-pay clients are easier to manage, which enables you to focus on building your business.
• Personalized care plans: The personalized care plans of self-paying clients are not hampered by insurance restrictions, allowing you to offer premium services.

4 Tips to Attract Private-Pay Home Care Clients

Attracting private-pay clients requires implementing an omnichannel lead-generation strategy. A Place At Home has more than a decade of experience helping local owners build successful senior care businesses. Aside from traditional advertising, such as direct mail, we’ve learned how to get private-pay home care clients to help you succeed:

1. Build a Strong Online Presence

Start by developing a professional, user-friendly website that’s easy to navigate. It should provide a list of the services you offer, as well as your company’s mission and caregiving philosophy. Then, turn to social media to increase engagement and tell your success stories.

2. Utilize Referral Marketing

Partnering with healthcare professionals, senior living communities, and rehabilitation centers can help you receive referrals for private-pay clients. Encourage your current clients to tell people about your business or write online reviews. According to BrightLocal, at least 96% of customers are open to writing a review about your business—you just need to ask!

3. Be a Senior Care Resource

Providing free education resources can generate client leads. Host webinars and community events to showcase your expertise and offer free information sessions about your services.

4. Conduct Community Outreach

You can drive leads by being an active member of the community. Join senior-focused networking groups and business associations. Veteran organizations and community centers can be great resources. Signing up to sponsor local events is another way to raise brand awareness.

The A Place At Home Opportunity

A Place At Home is a leader in the senior care industry. We provide the tools, training, and guidance on how to start a non-medical home care business. Our franchise owners attend a robust training program designed to put you on a path to succeed as a senior care franchise owner. We have proven strategies and operational procedures to help you build a solid client base. We can also ensure you’re prepared to accept insurance and payment from government programs.

Fill out our franchise inquiry form to learn more about how partnering with a franchise can help you navigate the senior care industry.

TOWSON, Md. – (Feb. 13, 2025) – A Place At Home, a senior-focused home care provider franchise, is proud to announce the opening of its first Maryland location in Towson. Franchise owners Yemi Adebisi and Adedayo Ojo, both first-generation Nigerian Americans, are leading this milestone expansion during Black History Month.

Adebisi and Ojo’s personal experiences with aging loved ones fuel their commitment to non-medical in-home care. Ojo remembers the stark contrast between his parents’ experiences—his father’s health declined rapidly, leading to his passing. While his mother, despite a terminal pancreatic cancer diagnosis, lived six unexpected years beyond her prognosis. He credits the quality home care she received for that extended time.

“Seeing how my mother lived those extra years with proper care and support from family and caregivers opened my eyes to how essential home care is,” Ojo said. “You have to do all you can so your loved ones receive the care and dignity they deserve.”

Additionally, Adebisi’s grandmother lived until she was 102 with the help of professional and family care, reinforcing Adebisi’s understanding of the importance of aging in place.

A Place At Home – Towson will provide comprehensive senior-focused care services, including in-home care, care coordination, assistance finding senior living alternatives, and staffing solutions for senior care facilities. These services allow seniors to maintain independence and improve their quality of life. The new location will open this month and serve Towson, Cockeysville, Parkville, Nottingham, and the surrounding communities.

“This is more than a business for us—it’s our passion to serve the community and enhance the lives of seniors,” said Adebisi. “Our goal is to provide the same level of care we would want for our own loved ones, ensuring they age with dignity, comfort, and the support they deserve.”

Adebisi and Ojo recognize the disparities in care for the Black community and hope to bridge that gap. Recent research shows that home care services and aging in place allow for earlier detection of illness, faster treatment, and better care, leading to longer, healthier lives for seniors. Studies also indicate that home care services significantly improve the physical, mental, emotional, and social well-being of older adults.

“Yemi and Adedayo embody the values that drive our franchise—compassion, professionalism, and a deep commitment to serving their community,” said Jerod Evanich, co-founder and president of A Place At Home. “Their leadership will undoubtedly have a lasting impact on seniors and their families in the Towson area and beyond.”

For more information about franchising with A Place At Home, visit aplaceathomefranchise.com.

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About A Place At Home

A Place At Home offers a range of customized senior-focused care services, including in-home care, care coordination, and assistance in identifying and transitioning to senior living alternatives. The company is dedicated to preserving the quality of life for seniors by giving them the support they need to stay as independent as possible for as long as possible. Visit aplaceathome.com for more information.

Small businesses are the backbone of the American economy. There are nearly 35 million small businesses in the U.S., generating 43.5% of the nation’s gross domestic product. If you want to write your own success story by opening a business, check out A Place At Home’s tips on how to become a successful entrepreneur.

According to Gallup, more than 60% of Americans want to open a business. The desire to pursue entrepreneurship is spurred by the potential for higher pay and autonomy. A flexible schedule, making a positive impact, and pursuing your passion are other top drivers for launching a business.

In 2024, the U.S. saw an average of 430,000 new business applications each month—a 50% increase compared to 2019. Easier access to tools and resources to start and scale businesses and the growing number of franchise opportunities are helping fuel entrepreneurial growth.

Despite the popularity of entrepreneurship, only about half of independent businesses survive the first five years. To increase your chances of success, here are some tips:

1. Develop a clear vision: It’s vital to set goals and have a solid financial roadmap for your business.
2. Research the market: Understanding industry trends and your target demographic will enable you to gain a foothold in the market.
3. Build a strong network: Having a mentor can help guide you on your business journey. They can provide valuable advice and offer a listening ear when you face challenges. Joining a business networking group helps generate business leads and establish your reputation.
4. Manage risk: Starting a business can be risky. To ensure your business thrives, it’s important to balance risk by making calculated decisions.
5. Leverage technology: Digital tools can streamline operations. A customer relationship management system’s ability to track sales and handle customer relationships improves efficiency and strategic planning.
6. Be resilient: The best entrepreneurs are nimble and can cope with adversity. Following the pandemic, restaurateurs who quickly ramped up curbside pickup and delivery were able to stay afloat when dining rooms were shuttered.

Franchising Powers Entrepreneurship

How can I become an entrepreneur? Franchising provides a gateway to business ownership with an established brand that has a proven history of success. There are more than 4,000 franchise brands in the U.S., covering everything from foodservice and home services to senior care.

As a franchise owner, you’ll receive training and ongoing support to enhance your ability to build a thriving business. A franchise offers a turnkey business with the technology you need to run efficiently. If you want to be your own boss with less risk, franchising is the answer. Around 95% of franchise locations with an initial investment of at least $25,000 are still in business after five years, Entrepreneur reports.

The Senior Care Advantage

A Place At Home is a recognized franchise in a high-demand industry. The U.S. population is aging. By 2040, nearly one in four Americans will be 65 or older. A Place At Home caters to this growing demographic by offering a range of personalized services, including in-home care, care coordination, and staffing solutions. Having multiple revenue streams allows you to diversify your portfolio to increase profits. It also enables you to provide reliable and consistent services to help seniors to age gracefully.

You do not need experience in senior care to succeed as an A Place At Home franchisee. We provide the training and support you need to build your business. Our dedicated coaches guide new owners as they set up their businesses, evaluate potential office locations, obtain state licensing processes, and more. You’ll receive five days of intensive training onsite at our headquarters.

Partner with A Place At Home

Starting a business can lead you to self-sufficiency and financial freedom. Fill out our franchise inquiry form to learn more about partnering with A Place At Home to launch a senior care business in your community.