Aspiring franchise owners who want to own a senior home care business can come from a wide range of professional backgrounds. Healthcare experience can be valuable, but it is not the only background that can prepare someone for ownership. Healthcare professionals may bring insight into client needs, care environments, and referral relationships, while professionals from other industries may bring transferable strengths in leadership, operations, communication, and relationship-building.

Could You Be a Great Home Care Business Owner?

Still not convinced you could own a senior care franchise business? Use this self-assessment to consider how your experience, mindset, and natural strengths align with the demands of home care business ownership. While this isn’t a formal evaluation, it is a starting point for identifying what you already bring to the opportunity and what you may want to explore further.

Visual assessment:

Home Care Business Owner Readiness Scorecard

For each statement, choose the response that best describes you:
Not yet | Somewhat describes me | Strongly describes me

1. People Leadership

• I have experience coaching, managing, or holding others accountable.
• I can make decisions when people and service quality depend on me.
• I am willing to recruit, develop, and retain a strong team.

2. Business Acumen and Operations

• I am comfortable setting goals, reviewing numbers, and adjusting a plan.
• I can manage competing priorities and follow through consistently.
• I am prepared to take responsibility for day-to-day business performance.

3. Relationship-Building and Growth

• I am comfortable building trust with healthcare professionals, referral partners, and community leaders.
• I can clearly explain the value of a service and follow up consistently.
• I am willing to become visible and deeply connected within my local market.

4. Mission and Franchise Fit

• I care about improving the lives of older adults and their families.
• I can balance compassion with sound business decisions.
• I am willing to follow a proven system while taking ownership of my results.

How to review your results: Look at your responses by category. Areas with more “Strongly describes me” selections may reflect strengths you already bring to ownership. “Somewhat describes me” or “Not yet” responses can point to questions to explore further and areas where training, support, or additional experience may help.

While every business owner’s journey is different, the above strengths can provide a solid foundation for building and growing a senior care business. Let’s take a closer look at why these qualities matter—and how they can contribute to your success as a home care business owner.

Do You Need Healthcare Experience to Own a Home Care Business?

One of the biggest misconceptions about owning a senior home care business is that you need years of healthcare experience to succeed. However, as you research how to start a non-medical home care business, you’ll quickly discover that isn’t necessarily the case. While understanding the senior care industry is beneficial, your role as a business owner is much different from that of a caregiver.

Rather than providing care yourself, you’ll be responsible for building and leading a team, fostering relationships within the community, and ensuring clients—and their families—receive the highest quality care. Successful franchise owners understand how to motivate others, solve problems, communicate clearly, and make thoughtful business decisions, which are all skills that are considered valuable across many different industries.

That’s why many home care franchise owners come from backgrounds in sales, management, education, customer service, the military, and other leadership roles. If you’ve built teams, managed operations, or developed strong relationships throughout your career, you likely already have many of the transferable skills needed to succeed in the senior care industry.

The Qualities That Help Home Care Business Owners Succeed

While every business owner is different, successful home care franchise owners often share several key qualities. And here’s the best part: These are strengths many people develop throughout their careers regardless of whether they worked in healthcare.

Leadership Helps Others Thrive

As a franchise owner, your focus isn’t on providing care. Instead, it’s about creating a positive environment where caregivers can do their very best work. Strong leaders support their teams and set the tone for exceptional client experiences.

Strong Communication Builds Trust

Communication is at the heart of every business, and senior care is no different. As a franchise owner, you’ll regularly connect with clients and their families, caregivers, referral partners, and members of your local community. By listening carefully and responding thoughtfully, you’ll build trust and lasting relationships.

Organizing Keeps Your Business Running Smoothly

From scheduling caregivers and coordinating client services to hiring, training, and overseeing daily operations, having strong organizational skills is a meaningful asset. Staying on top of things helps ensure every client receives dependable, high-quality care while your team has the support they need to provide services.

Coachability Accelerates Success

A major advantage to partnering with a franchise brand is the direct access to proven systems, experienced mentors, and ongoing support. Rather than developing every process from scratch, franchisees remain open to learning, applying best practices, and improving their business. That willingness to follow a proven model can help first-time business owners build confidence and avoid many of the common challenges of starting independently.

Compassion Creates Purpose

Owning a home care business is about more than just the bottom line—it’s about making a meaningful difference in people’s lives. Your leadership helps ensure seniors receive the compassionate support they need to remain safe, comfortable, and independent at home.

How A Place At Home Helps First-Time Franchise Owners Succeed

If owning a franchise without healthcare experience still seems out of reach, consider partnering with an established brand like A Place At Home. We’ve developed our own CARE track—a step-by-step program designed to guide franchisees through initial discovery, training, launch, and long-term growth. With our comprehensive training, operational guidance, marketing support, technology, and ongoing coaching, you’ll have the resources and confidence to build and grow your business—even if you’ve never worked in senior care before.

Get Started with A Place At Home

Are you curious about how to start a non-medical home care business? Fill out our inquiry form today to receive more information. A member of our franchise development team will follow up to discuss the opportunity and answer your questions.

 

The senior care industry offers tremendous opportunity. However, choosing the right industry is only part of the equation. You also need to select a business model that aligns with your goals, experience, and lifestyle. While demand for high-quality senior care continues to grow, not every business opportunity is structured the same way.

Before making a final decision, it’s important to evaluate how you want to operate your business, how involved you want to be in the day-to-day operations, and whether you’d prefer to build a company entirely on your own or partner with an established franchise brand.

Explore the key factors to consider when comparing senior care business opportunities and discover which model best supports your short- and long-term goals.

There’s No One-Size-Fits-All Senior Care Business

If you’ve already reviewed the different types of senior care business opportunities—from non-medical home care and senior transportation to relocation services and home modification—you’ve probably realized there isn’t a single “best” option. Every business model offers its own benefits and drawbacks.

Rather than simply picking the opportunity that seems the most popular, a better question to ask yourself is: Which business model best aligns with my goals?

6 Factors to Consider When Choosing a Senior Care Business

There are several factors to compare when buying an elder care business. Each can play an important role in helping you determine which opportunity is right for you.

1. Your Investment Budget

Before researching various senior care business opportunities, you must ensure your financial readiness. This means calculating your net worth, liquidity, and credit score. If you’re unsure where to start, consider meeting with a financial advisor who can help you understand your current financial situation. Once you have concrete figures to work from, you can start evaluating different opportunities.

2. Your Experience and Skill Set

Do you have prior (even personal) experience in senior care? What about business, sales, or management experience? Take stock of your skills and strengths to fully understand what it is you bring to the table. Some senior care business opportunities may require specialized certifications or hands-on expertise, while others are better suited for entrepreneurs with leadership, relationship-building, or operational management experience.

3. Your Desired Level of Involvement

This is critical when choosing the right business opportunity. Do you want to be the one providing care or would you rather manage a team of caregivers instead? What about daily operations? Do you want to handle the client onboarding, billing, and scheduling or would you rather oversee a team of administrative staff who handles those tasks? Determining this will help guide your decision-making process.

4. Your Revenue and Growth Goals

Every business—especially in senior care—is built differently. Some focus on a single specialized service, while others offer multiple revenue streams that can expand alongside client needs. Consider your long-term vision for the business. Are you looking to build a business that serves your local community, or are you interested in expanding into other markets over time?

If growth is a goal, consider how each type of business model supports expansion. Evaluate factors such as recurring revenue, service diversification, staffing requirements, and the ability to grow into additional territories or markets.

5. Your Preferred Lifestyle

Owning a business is a significant commitment. However, the day-to-day responsibilities can vary considerably depending on the model you choose. Some senior care businesses require hands-on service delivery or specialized expertise, while others allow owners to focus on leadership, operations, and sales.

Think about how you want to spend your time. Do you enjoy building relationships in the community, managing a team, and growing a business, or would you rather provide services directly to clients? When weighing long-term satisfaction, it’s crucial to choose a business model that aligns with your preferred role.

6. Your Appetite for Risk

Every business venture comes with some level of risk. That said, not all opportunities require the same amount of uncertainty. Starting an independent business often means building your business playbook, marketing strategies, and referral relationships from the ground up.

For entrepreneurs who prefer a more structured approach, a franchise business may be a better option. While no opportunity can eliminate risk entirely, removing some of the guesswork by providing established systems, training, operational support, and brand recognition can give entrepreneurs a great head start.

Independent Business vs. Senior Care Franchise: Which Is Right for You?

There’s no universally best path to business ownership. The right choice depends on your goals, resources, desired autonomy, and preferred level of support.

The comparison chart below highlights some of the main differences between starting an independent senior care business and investing in a senior care franchise.

Factor	Independent Senior Care Business	Senior Care Franchise
Business model	Built from scratch	Established system in place
Brand awareness	Must be developed	Existing brand recognition
Training	Owner-developed	Franchisor-provided
Marketing	Owner-managed	Brand-produced resources
Operations	Systems created independently	Established processes in place
Flexibility	Greater autonomy	Must follow franchise standards
Support	Owner builds network/resources	Ongoing franchisor support
Fees	No initial or ongoing franchise fees	Initial and ongoing franchise fees

While neither path is inherently superior, understanding these differences can help you choose the business model that best fits your skills, resources, and plans for the future.

Why the Right Business Model Matters for Long-Term Growth

Choosing the right senior care business model isn’t just about opening your doors and building a client base. It’s about building a business that can continue evolving over time. While startup costs and initial training are important considerations, it’s equally valuable to think about where you want your business to be in five or even 10 years.

As you compare different opportunities, think about how easily each business model can scale. Are you able to expand into additional territories? Does the model rely on one service, or does it offer the opportunity to diversify your revenue streams? How will your staffing needs change as your business grows? Thinking through these questions now can help you choose the right model that supports your long-term vision.

You must also evaluate the infrastructure behind the business. Established systems, operational processes, technology, marketing resources, and ongoing support make it much easier to manage growth without having to build everything on your own. Selecting the right business model today can position you for greater flexibility and sustainability in the years ahead.

How A Place At Home Combines Purpose, Support, and Growth Potential

At A Place At Home, our business model is designed to support not only seniors but also our franchise owners. Through our continuum-of-care approach, franchisees are able to meet the needs of clients—and their families—through every stage of the aging journey.

In addition to non-medical in-home care, our franchisees also provide care coordination, senior living alternatives, and healthcare staffing solutions. With this diversified offering, our franchisees can generate multiple revenue streams while simultaneously building lasting relationships with clients and referral partners.

And our franchisees are not expected to navigate ownership on their own. Through our CARE program, owners receive extensive training before opening their business, ongoing coaching after launch, and access to proven systems and operational resources throughout the life of their franchise agreement.

Is an A Place At Home Franchise Right for Your Goals?

Choosing a senior care business isn’t simply about finding an industry with demand. It’s about finding a model that aligns with how you want to invest, lead, grow, and serve your community.

Ready to learn how to start a senior home care business? Consider partnering with A Place At Home. We offer an affordable franchise opportunity, complete with ongoing educational and operational resources to ensure you have the tools you need to own a thriving senior care franchise.

To get started, simply fill out our inquiry form. Once we’ve received your information, a member of our franchise development team will be in touch with you to discuss next steps.

Choosing Between an Assisted Living Franchise and a Home Care Franchise

As the American population over 65 continues to grow, there is increasing demand for high-quality senior care services—creating steady opportunity for entrepreneurs looking for their next investment. While there are many ways to enter the senior care industry, two of the most common opportunities are assisted living facilities and home care agencies.

Both models may serve older adults and their families; however, they differ significantly in startup costs, operational complexity, regulatory requirements, and growth potential. Before investing, it’s important to understand which opportunity best aligns with your goals, resources, and risk tolerance. The right choice ultimately depends on the type of business you want to operate.

The Difference Between an Assisted Living Franchise and Home Care

An assisted living franchise operates as a residential facility where older adults receive housing, meals, personal assistance, and varying levels of support. Home care, on the other hand, provides assistance directly in a client’s home. By offering services such as companionship, personal care assistance, transportation, meal preparation, and other non-medical support, seniors can maintain their independence and remain in their own homes.

Both opportunities address the growing need for senior care, but they require different levels of investment and operational oversight.

Startup Costs and Investment

One of the biggest differences between an assisted living business and a home care franchise is the initial investment. Opening an assisted living facility often requires a large capital commitment. Investors must account for real estate costs, construction, furniture, equipment, licensing requirements, and staffing costs. Depending on the size and scope of the operation, startup costs can reach millions of dollars.

Home care franchises generally have a much lower barrier to entry. Because services are delivered in clients’ homes, owners typically don’t need to purchase or maintain a large facility. Instead, they may have a dedicated office space for storing supplies and handling administrative tasks. This lack of required space allows entrepreneurs to join the senior care industry with lower startup costs.

Ramp-Up Time and Scalability

One of the most common questions investors have (after “What does it cost?”) is “How quickly can I start generating revenue?” The answer will depend on the model you choose. Assisted living facilities typically follow a longer timeline due to facility acquisition and buildout. This can also make scaling your operations more complex and cost-intensive.

By comparison, home care franchises are easier to launch and expand. Without the need for a large facility buildout, owners typically operate with lower overhead costs and can begin taking on clients gradually once they’ve completed their initial onboarding and training. Territory expansion is also simpler with a home care franchise. Rather than building more facilities, owners can simply offer their services in more markets.

Regulatory Requirements

Every senior care business must comply with state and local regulations, and the rules will vary depending on the model.

Assisted living franchises are subject to extensive regulations around resident safety, facility standards, staffing requirements, and ongoing inspections. Since residents live on site, owners must ensure compliance across many operational areas.

However, home care franchises—while they must also comply with regulatory frameworks—generally encounter fewer facility-related requirements because care is delivered in the client’s home. As a result, many investors view home care as a less complex entry point into the senior care industry.

Real Estate Investments

Often purchasing an assisted living franchise requires real estate investment. While owning or leasing a facility can create long-term value, it also introduces additional responsibilities. Consider property maintenance, occupancy concerns, utilities, insurance, and facility upgrades as part of the business equation.

Home care franchises offer a different approach. Since services are delivered in clients’ homes, owners can focus more of their time on cultivating relationships, developing referral networks, and growing service revenue instead of managing a large facility.

Day-to-Day Responsibilities

Assisted living facility owners oversee building operations, resident satisfaction, staffing, food service, maintenance, compliance, and ongoing facility management. With dozens of residents living on site, operational demands can be substantial and often require around-the-clock management.

Home care franchise owners focus more heavily on caregiver recruitment, scheduling, community outreach, referral development, and client relationships. While staffing is still a critical responsibility, owners are not required to maintain a residential facility, allowing them to focus more directly on business growth, relationship-building, and service delivery.

Why Consider a Home Care Franchise with A Place At Home

If you’re interested in joining the senior care industry but aren’t quite sure where to start, there’s always the option of investing in a franchise brand. Reputable systems provide comprehensive franchise training and operational support, making the industry accessible to a wide range of professionals, including those seeking a with no experience in healthcare.

At A Place At Home, we believe senior care extends beyond a single service. Our continuum-of-care model is designed to support seniors and their families throughout the aging journey.

In addition to non-medical in-home care, franchisees can provide care coordination, senior living alternatives, and healthcare staffing solutions. This diversified approach allows owners to build relationships with families over time while creating opportunities to generate income through multiple service offerings.

Ultimately, the choice you make between an assisted living facility and a home care agency depends on your investment goals, available resources, and preferred business model.

If you’re exploring opportunities in the senior care industry, learn how A Place At Home franchisees build sustainable businesses through multiple revenue streams. Connect with our team to get started today.

Home care agencies are highly profitable but have some challenges. Get insights on some challenges in home healthcare businesses can face and how to rise above them.

1. Recruiting & Retaining Caregivers

Finding reliable and compassionate caregivers is one of the primary home care challenges. Caregivers play a crucial role in providing quality care to clients, and their skills and dedication directly impact the agency’s reputation and client satisfaction.

High turnover rates are costly to home care agencies. Home Care Pulse reported a median caregiver turnover rate of 64.9% in 2021. Then, national consultancy ICA Group calculated that turnovers cost the industry more than $6.5 million annually. That’s with a conservative estimate of turnover at 20% of annual wages and a 60% turnover rate. Additionally, the U.S. Bureau of Labor Statistics finds that the U.S. needs to see a 32% increase, or more than 1.12 million, of home health aides by 2030 to meet the demands of the growing senior population.

Rising Above the Challenge:

Establishing a comprehensive recruitment strategy, building retention programs, offering competitive compensation and benefits packages, and creating a supportive work environment will help you overcome these common problems with home care agencies. By advertising on job boards and partnering with local schools or nursing programs, you can create a pool of talent to pull from. By implementing a thorough screening and vetting process, you’ll ensure the suitability and qualifications of caregivers and increase the likelihood of retention.

By creating a supportive work environment that offers ongoing training and support, career advancement opportunities, and recognition for excellent performance, your staff will want to stay with you. Foster open communication and actively address caregiver concerns to enhance retention rates.

And when you franchise with a well-established home care brand like A Place At Home, you’re a step ahead in hiring quality caregivers. A Place At Home is among the top home care providers for caregiver satisfaction awards. More than half of our locations have earned Home Care Pulse’s Employer of Choice designation. We’ve implemented a range of benefits and incentives for our caregivers, including flexible scheduling, ongoing training and development, and opportunities for career advancement.

2. Compliance & Regulation

Both medical and non-medical home care agencies must adhere to specific regulations and licensing requirements. While compliance with these regulations ensures the safety and well-being of clients, it can be a complex and ever-changing landscape to navigate.

You’ll face more complicated compliance requirements and stricter regulations when providing medical in-home care. You must maintain comprehensive medical records and ensure proper documentation from medical professionals such as nurses, therapists, and doctors. Plus, manage insurance companies and navigate reimbursement processes.

Rising Above the Challenge:

As you open and manage your home care business, stay updated on federal, state, and local regulations governing the industry. Establish robust policies and procedures that align with regulatory requirements and regularly review and revise them. Invest in staff training and education to ensure they know compliance standards. Consider partnering with legal and compliance experts to safeguard ongoing adherence to regulations.

Franchise systems like A Place At Home have successfully helped dozens of owners open their home care businesses, meaning we know all the ins and outs of compliance and regulations.

3. Client Acquisition & Retention

Attracting and retaining clients is crucial for the success of any home care agency. With increasing competition in the industry, effectively marketing your services and building strong relationships with clients and their families can be a significant home care challenge. Doing so will increase your client retention. Remember, retaining a client is cheaper than marketing to new ones.

Rising Above the Challenge:

Develop a comprehensive marketing strategy that includes different outlets such as social media, search engine optimization, local partnerships, and community outreach programs to reach all seniors and their loved ones. By providing exceptional customer service and personalized care, you can build trust and long-term relationships with clients and their families. Encourage clients to provide feedback and then improve services based on their input.

At A Place At Home, our established marketing efforts will ensure that your business is put in front of potential clients. As for retention, through Home Care Pulse client satisfaction surveys, we are ranked among top home care brands as top providers with client satisfaction rates.

Franchise With A Place At Home

Don’t stress about how to get clients for your non-medical home care business; instead, let A Place At Home help you. We can alleviate the many struggles with these home care challenges. If you stick with our startup program, the CARE Track, you could serve your first client within 60 days of opening. Our proven business model, brand recognition, training programs, and ongoing support can help you find success.

Submit a franchise form to learn more about our brand and the franchising process.

Senior care franchises can be profitable, but it depends on a few factors. Look at the qualities the most profitable senior care franchises have.

Rising Need for Senior Care Franchises

The senior care industry is rising as the number of older adults in our country grows. According to the U.S. Census Bureau, by 2034, seniors will outnumber children for the first time in U.S. history. There’ll be 77 million people 65 years and older, compared to 76.5 million kids under 18. This demographic shift means the demand for senior care services, including in-home care, will grow.

In-home care franchises like A Place At Home are becoming increasingly popular as more seniors want to age in place and receive care in the comfort of their own homes. These franchises offer meal preparation, medication management, personal care, and companionship services. In-home care is more affordable than independent and assisted living facilities for seniors and their families.

How Profitable are Senior Care Franchises?

While senior care franchises can be profitable for entrepreneurs, assisted living and nursing facilities often operate at a much lower profit margin than in-home care businesses because of the significant expense it takes to operate those facilities. A study by Fierce Healthcare found that most facilities run at a 3% profit margin or less. The healthcare news source performed the survey in 2020, the height of the pandemic, which significantly affected the senior care industry.

On the other hand, in-home care franchises have lower overhead costs. Home Care Pulse reported in 2021 that the median revenue for the home care industry was $2.02 million.

Consider these qualities when searching for the most profitable senior care franchises:

1. Strong Brand Recognition

When it comes to senior care, families want to know that they’re entrusting their loved ones to a reputable and trustworthy provider. That’s why a strong brand can go a long way in attracting clients and building confidence in your community. So, look for a senior care franchise with a recognizable brand name and a proven marketing strategy.

A Place At Home prides itself in our comprehensive training program, which includes how to market your business successfully. So, you’re not just buying into a senior in-home care franchise with us; you’re becoming a part of a nationally recognized brand.

2. Comprehensive Training and Support

Running a senior care franchise requires specialized knowledge and skills, particularly caring for individuals with dementia and other cognitive impairments. The most profitable senior care franchises provide comprehensive training and ongoing support to ensure their franchisees have the knowledge and skills they need to succeed.

At A Place At Home, we’re committed to helping our franchisees thrive. Through our CARE TRACK, we’ll coach you through your business setup, guide you to achieve set revenue benchmarks, and mentor you on maintaining a high client and employee satisfaction score.

3. High-Quality Care Standards

The success of a senior care franchise is directly tied to the quality of care provided. Therefore, look for a franchise with a strong reputation for delivering high-quality care, rigorous standards for hiring and training caregivers, and regular quality assurance checks.

A Place At Home franchisees nationwide rank among the top caregivers in Home Care Pulse’s “Best of Home Care” awards. These rankings prove that the brand is dedicated to quality, professionalism, and expertise in home care. The awards are based on clients’ unfiltered feedback.

4. Multiple Revenue Streams

Offering multiple revenue streams allows senior care franchises to increase profits. Look for a franchise that provides a range of services, from home health care to hospice care or memory care. This not only provides additional revenue streams but also ensures that you can meet the evolving needs of your community.

A Place At Home franchisees look to guide their clients through the aging journey, allowing owners to earn from multiple home care revenue streams. It starts with in-home senior care. Then you can offer care coordination, assist in finding senior living alternatives, and help local facilities maintain staffing levels.

5. Strong Local Market

Finally, senior care franchises succeed most in areas with a strong demand for senior care services. Look for a franchise that has done its homework on local market trends and demographics and has a proven track record of success.

Territories are available across the country for A Place At Home. Every territory has at least 40,000 qualified senior residents for your potential client base.

Invest with A Place At Home

We’re a younger brand with immense room for growth. Our franchisees follow a senior-focused care model that allows them to provide a unique service in their community. The senior care industry is rapidly growing; jump in now by submitting a franchise form today.

A successful business doesn’t rely solely on a single marketing method. Instead, they incorporate online and offline avenues to bring in new clients. Learn how to get more home care leads with these effective home care marketing ideas as part of your offline and online marketing strategy.

1. Digital Marketing

This marketing idea incorporates several methods, including Facebook ads, Google ads, and Google My Business. Digital marketing focuses on meeting your target audience where they spend time: online, on their phone, and using social media.

Google ads is a pay-per-click advertising system, which means you only pay when someone clicks on the ad. You target a keyword, so when consumers search that word, your agency appears at the top of the search result page.

Other methods with Google include creating a Google My Business Profile. This free profile allows your business to appear on Google searches and Google Maps. Marketing experts recommend that you provide as much information as possible with your profile to yield the best results. For example, include as many contact methods as possible, such as phone number, website, and physical address. Be sure you regularly update your profile with the correct hours, new photos, and posts.

2. Improve Site Ranking with SEO

Search engine optimization (SEO) is how you increase your website ranking online. The quality and quantity of online content that targets what people are searching for, causes your ranking to rise in search engine results which increases your brand exposure. You can achieve this through the language you use on your website and key topics you target in blogs. The best part is this creates organic search results which means you don’t pay for them. It is important to provide quality content that answers questions your target audience is searching for, while also utilizing the keywords sufficiently.

3. Referrals: Client & Professional

Client referrals are key. According to Home Care Pulse’s 2021 Home Care Benchmarking Study, 73% of revenue in one year came from client referrals. In addition, you can encourage current clients to refer you to their friends and family by offering a referral discount.

You can build a network of professional referrals by connecting with other healthcare professionals in the community, such as physicians, hospitals, senior care homes, and physical therapists. The relationship should be neutral, where you refer your clients to them, and they refer their clients to your home care agency.

4. Take Part in Community Events

Put yourself in front of potential clients by participating in community events such as 5k walks and runs, fairs, or sponsoring sports teams. At these events, you can also offer prizes to people who fill out an information form that you use to contact them later. Print brochures and other branded items can also be used to build awareness of the home care services you provide.

5. Hold Community Education Sessions

Sharing your knowledge on senior in-home care with your neighbors is also a method of marketing yourself as an expert in the industry and increases consumer confidence in your agency. You can do this in person or online. Holding these kinds of sessions will put your name in front of potential customers. You can also partner with a physician and hold a Q&A session on topics such as senior safety, disease prevention, or signs of diseases like Alzheimer’s. When people RSVP to the events, they will share contact information so you can reach out to them after the event.

6. Encourage Reviews

Encourage and incentivize your customers to leave reviews on various sites such as Google, Yelp, and Facebook. CareAcademy found that for every one-star increase a business earns on Yelp, it sees a 5%-9% increase in revenue. Meanwhile, a five-star review increases customers’ likelihood of purchasing the product or service by 270%.

7. Pitch Yourself to Local Media

Another free home care marketing strategy includes pitching yourself to local news outlets. Have an impactful caregiver story to share? Pitch it to the media as a feature. Hosting an educational event? Share it with the media for free promotion!

8. Utilize Lead Generating Sites

Included in your marketing strategy should be listing your agency on lead-generating websites like AgingCare.com, Caring.Com, and CareinHomes.Com. These are some of the top sites consumers trust to find a quality home care agency.

Stay Relevant with A Place At Home

Most importantly, support your home care marketing ideas by providing top-notch, compassionate care and services that make you stand apart from your competitors. By joining A Place At Home franchise, we can help you do just that.

With one of the most comprehensive franchise training programs in the industry, we detail how to market your franchise successfully. Plus, our national brand recognition will automatically give you a leg up when entering the market.

Submit a franchise form to begin the process.

Revised on 11/18/2025

How to Start a Non-Medical Home Care Business with High Growth Potential

With an aging U.S. population, a rise in chronic conditions, and an overwhelming desire to age in place, starting or owning a non-medical home care business can be a lucrative opportunity. Explore what makes these types of businesses profitable and how investing in a senior care franchise can give you a leg up in a competitive industry.  

What Drives Profitability in Non-Medical Home Care?

The profitability of non-medical home care agencies can vary significantly, but there are many factors that contribute to your bottom line:  

• Aging population: According to the Population Reference Bureau (PRB), the number of Americans ages 65 and older is predicted to increase by 42% from now until 2050. With more senior citizens, there’s a growing demand for high-quality care services.  

• Rise in chronic conditions: The Centers for Disease Control and Prevention (CDC) estimates that 129 million people in the U.S. have at least one major chronic illness. Of those 129 million, 42% have two or more and 12% have at least five. These individuals, if they don’t already, will eventually need some kind of long-term care during their lifetime.  

• Working caregivers: Family caregivers are feeling the strain of helping aging parents while working and raising their own children. In fact, 27% of working caregivers have changed from full-time to part-time work to accommodate the demands of caring for a loved one.  

• Preference for aging in place: Results from a recent AARP survey found that 75% of adults aged 50 and older want to remain at home while they age. Another 73% said they wish to stay in their current communities for as long as possible. 

These trends are helping home care franchise owners experience growing client bases, steady referrals, and recurring service needs.  

Non-Medical vs. Medical Franchises

While they may sound similar to each other, non-medical and medical franchises have significant differences in how they operate.  

Fewer Regulations

Non-medical franchises have less hoops to jump through. Even if your state requires a license for your business, there aren’t as many regulations to follow compared to a medical franchise. You also don’t have to deal with insurance companies paying you for services. Instead, your clients pay you out of pocket. Additionally, neither you nor your employees need complex medical credentialing, making it easier to find qualified care staff members. 

On the flip side, medical franchises require registered and licensed practical nurses, physical therapists, clinical supervisors, and other skilled medical professionals. 

Lower Overhead Costs

The overhead costs for a medical franchise are higher than those of a non-medical business. To start, the professional staffing required for medical care is more expensive than simply hiring caregivers. Plus, medical customers typically require more consistent, if not daily, care. Compare that to non-medical clients, where companionship services are only for a couple hours a day, a few days a week. 

Consider, too, that your professional liability insurance premiums are lower for a non-medical business than for a medical one. Plus, you require fewer supplies for non-medical home care. 

Why Franchise with A Place At Home

The A Place At Home business model is designed to help franchisees generate multiple streams of revenue. Instead of offering just one service—such as in-home care—we offer four core services:  

1. In-home senior care  
2. Care coordination  
3. Senior living alternatives  
4. Staffing solutions

Through our senior-focused care model, we provide a continuum of services, which allows us to become trusted partners to our clients.  

Our franchise opportunity is affordable, with startup costs ranging from $91,195 to $166,012, including our initial franchise fee of $49,500. To qualify, interested franchise candidates must have a net worth of $250,000 and at least $50,000 in liquid assets.  

With lower overhead, private-pay revenue, and multiple service lines, our franchise model is designed to deliver a faster path to ROI compared to more complex healthcare businesses. 

To learn more about how to start a non-medical home care business, what territories are available for investment, and why A Place At Home may be the right choice for you, fill out our franchise inquiry form today.