New In-Home Senior Care Option Comes to Little Rock, Arkansas

Senior care is a challenge for any family, but now residents of Little Rock and surrounding townships will have a unique new option to consider. A Place at Home, an innovative senior care company, is welcoming local resident Natalie Watts as their newest franchisee.

Watts has 25 years of experience leading sales and project management teams in the telecommunications industry. She’s been a part of the Little Rock community for 26 years.

While the leap from telecommunications to senior care may seem to be a big one, Watts is ready for anything. “I wanted more out of my job,” she explains. “And was inspired to have a bigger impact on the community than a corporate role could provide.”

The impact is likely to be an immediate one. Like the rest of the nation, the Little Rock area has suffered from a shortage of senior care providers.

Watts chose A Place at Home after meeting the owners and Co-founders of the A Place at Home and NorEast Franchise Group, Jerod Evanich and Dustin Distefano. “I was impressed by their culture and vision, and felt like together we could form a personal partnership that could help build my dreams of running my own company while fulfilling a community need.” The company’s core values resonated with me as well.”

A Place at Home emphasizes a set of values known as, “We are CARE,” which stands for Compassion, Accountability, Respect, and Ethics.

“It aligns with how I believe relationships, both personal and professional, should be formed.”

The franchise will serve Little Rock, Maumelle, North Little Rock, Jacksonville, Cabot, Conway, Malvern, Hot Springs, and Hot Springs Village. Watts is still shopping for a location for the franchise’s home office.

“We’re excited because this brings us one step closer to our goal of serving seniors in their communities from coast-to-coast,” says Evanich. Evanich says he and Distefano turned to franchising after determining it was the best way to share their continuum of care model across the nation.

“Our vision is to provide seniors with one professional care company they can depend on as they navigate the aging process and see their needs evolve.”

Evanich notes all franchisees must demonstrate they align with the “We are CARE” philosophy before he and Distefano will even consider awarding them a franchise. But he welcomes anyone interested in opening a franchise of their own to contact them, and to begin a conversation.


Jerod Evanich, MBA 
Co-Founder and Head of Operations

O: 888-502-6310 x 101 
F: 402-281-0736 
E: jerod.evanich(at)


A Place at Home (a NorEast Franchise Group) offers a range of customized in-home care services, care coordination and assistance in identifying and transitioning to senior living alternatives. The company is dedicated to preserving the quality of life for seniors by giving them the support they need to stay as independent as possible for as long as possible. Those who would like to explore franchising should contact the owners to start a conversation.

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