After spending years serving as military personnel, it can be challenging to find your next mission. Many retired military veterans turn to business ownership as their next career path. In fact, the most recent data shows that veterans make up 5.5% of business owners in the U.S.—employing nearly 3.3 million workers across more than 1.6 million businesses.
Instead of starting from scratch, some veterans choose to invest with a reputable franchise brand to embrace entrepreneurship. In-home senior care is one of the top veteran franchise opportunities because it aligns directly with the values veterans carry with them: duty, service, and leadership. Learn more about senior care franchises for veterans, how to become a successful entrepreneur, and why getting started with A Place At Home could be your next best investment.
Why In-Home Senior Care Is a Top Franchise Opportunity for Veterans
The senior care industry is not comprised of just money-grabbing business owners. This market is driven by compassionate entrepreneurs who provide essential care for aging adults and peace of mind for their families. That sense of mission and purpose resonates with veterans who are used to putting others first and leading with integrity.
These traits translate perfectly into running a care team, supporting families, and ensuring seniors are well-cared for. In-home care enables veterans to channel their service-driven mindset into a purposeful business. It’s not just about financial gain, but also community impact.
Senior care franchising also allows veterans to use the skills they developed during service, including:
- Discipline
- Problem-solving
- Team management
- Ability to perform under pressure
Plus, franchise systems provide operational playbooks and ongoing support, something many veterans appreciate after years of structure in military service.
Growth Potential in Senior Care
The senior population has seen steady growth over the last few years and shows no signs of slowing down. According to the Population Reference Bureau (PRB), the number of Americans ages 65 and older is projected to increase by 42% from now until 2050. This population growth will only lead to stronger demand for quality in-home care in the future—meaning now is the time for savvy veteran entrepreneurs to consider joining a booming industry.
Valued at $53.29 billion in 2025, the global senior care market is projected to see a compound annual growth rate (CAGR) of 9% from now until 2032—resulting in a total valuation of $98.19 billion by the end of the forecast period. Investing in a strong franchise brand like A Place At Home now allows you to grow your business alongside the global market.
A Place At Home franchisees can generate multiple revenue streams through services such as in-home care, care coordination, senior living placement, and staffing solutions. This wide range of offerings allows them to provide quality care across many life stages while building strong relationships with clients and their families.
Get Started with a Veteran-Friendly Senior Care Franchise
A Place At Home is one of the top veteran franchise opportunities in the industry. With affordable investment costs, plenty of territories available for investment, and veteran incentives, A Place At Home is a leading choice for those transitioning into civilian life.
Our startup costs range from $91,195 to $166,012, including our $49,500 franchise fee. To make our opportunity more affordable, veterans receive 10% off the franchise fee. We thank you for your service.
At A Place At Home, we’re committed to helping veterans find their purpose in the next phase of life—by giving back to their communities and building something of their own. Get started today.
