It is indisputable the significant role home care agencies play in enhancing the lives of seniors.  They are an assurance of comfort, safety and friendship for many seniors during their golden years. But how can you position your senior care business in the market?

Let’s dive in to explore all the dynamics of marketing a senior-focused care business in the digital realm.

Build a Captivating Website

A website is the backbone of any online marketing endeavor. Times have changed. Many seniors are tech-savvy, and often times younger family members assist in finding care. Data by Pew Research shows that 59 % of all Americans aged 65 and above use the internet. There is a vast audience of potential clients whose primary source of information is the internet.

The website design for a senior care center should include:

  • Simple user-friendly and easy navigation
  • Clear images – avoid blue shades that may appear saturated to older people
  • Images that paint your facility in a favorable light and communicate the unique services you have to offer
  • Font size should be big enough, no less than 16 pixels
  • SEO Optimized so that your website can be found

Focus Your Campaigns on Helpful Information

Gimmicky marketing doesn’t work with home care. Potential clients must carefully weigh their options when it comes to finding the best fit regarding in-home care services.  The decision-making process could be weeks, months, or even years.

The information found on your website, as well as throughout your social media and email campaigns should provide detailed information that pertains to senior care. This, among others, includes blogs on health care, diet, depression, diabetes, and other health-related topics. You should also provide a proper description of all services provided.

Rank Top of Search Results

Apart from receiving recommendations from family and friends, a major way people find senior care services is by searching the web. Many people have grown to become inseparable friends with Google. To get these potential clients to visit your site and consider your in-home care services, you have to seek online prominence.

You can only get that by being on page one of the search engine results. Search engine optimization is what you need. Adding plugins such as Yoast, SEMRush, or Google Keyword Planner can be a major game changer when optimizing your website.

Manage Your Online Reputation

The internet sphere is a gold mine of opportunities for home care agencies. However, a single mistake online could bring all your years of hard work to rubble. It takes careful reputation management to stay top of your client’s mind as a trustworthy brand.

Positive reviews will help to paint your senior care center in good light. A study by BrightLocal shows that 84 % of all people use online reviews when considering a service or a product. When your potential customers are considering your service, they first scour the web looking for what past customers are saying about your facility. This means that you have to be on the lookout for what is said about you by a client and aim to get positive reviews on social media and review websites.

Considering a Senior Care Franchise?

When you join our group of dynamic business owners, as franchisees of A Place at Home, you’ll have your very own website built for your specific location, strong support, thorough training (including online marketing), and valuable business resources to help you succeed. Contact us to learn more.


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