Author: A Place At Home

Thinking about starting a homecare agency? It’s a lucrative idea.  

The U.S. senior population is growing every day—along with their overwhelming desire to age at home. Homecare agencies are in high demand, and that demand will only grow in the coming years. In fact, the elderly care market is currently valued at $53.29 billion. Projected to expand at a compound annual growth rate of 9% between now and 2032, the industry will be worth an impressive $98.19 billion by the end of the forecast period.  

With market growth on the horizon, now is the ideal time to consider joining this booming industry. Curious about how to start a homecare agency? Our guide will walk you through every step—from licensure to hiring to growth.  

Steps to Opening a Homecare Agency 

As you research how to open a homecare business, you’ll likely come across the following tasks: 

Step 1: Determine What Services You’ll Offer

In homecare, there are two main types of services: medical and non-medical homecare.  

• Medical homecare requires clinical licensure, skilled nurses, and licensed physical therapists to deliver care.  

• Non-medical homecare focuses on providing seniors with companionship and assistance with daily living activities by highly trained, compassionate caregivers. 

Step 2: Choose a Business Model

There are multiple avenues you can choose from when starting a homecare business:   

• Independent agency: Starting your homecare agency independently will give you more control over your operations, but this path does not come with any additional support. Everything from operational processes to marketing tactics will need to be curated on your own.  

• Franchise model: Rather than starting your business completely from scratch, partnering with a franchisor gives you a bit of a head start. With built-in brand recognition, branding, franchise training and support, and proven systems, you’ll have all the tools you need to launch a thriving homecare business.  

 Step 3: Register Your Business 

After you have named your business and have registered with your state’s business division, apply for an Employer Identification Number (EIN) through the IRS. Then establish a legal business structure such as a Limited Liability Company (LLC) or corporation, depending on your tax and liability preferences. Finally, open a dedicated business bank account to manage incoming payments, payroll, and other expenses. 

Step 4: Obtain the Right Licensing and Certifications

Home care agencies must comply with local, state, and federal regulations. Requirements will vary depending on where you’re operating and the type of care you’ll provide. Always consult your state’s Department of Health for up-to-date requirements. If you’ve chosen to work with a reputable franchise brand, their development team can help you through the process and ensure nothing is overlooked.  

Step 5: Secure Insurance Coverage

You will need multiple types of insurance coverage to fully protect your business. This includes:   

• General liability insurance 
• Professional liability insurance 
• Workers’ compensation 
• Auto insurance (should you offer transportation services) 

Skimping on any of the above not only leaves your business vulnerable but can also lead to costly mishaps.  

Step 6: Recruit and Train Your Team

As the heart of your homecare agency, it’s important to hire compassionate, reliable people who not only have the right credentials, but also align with your mission and values. After hiring your team, establish a structured onboarding and training process. Include information on your agency’s policies, culture, and expectations. Be sure to review state-specific protocols and documentation requirements. Lastly, provide ongoing professional development opportunities to support career growth and retention.  

Step 7: Market Your Services Locally

Consider establishing referral relationships with hospitals, rehab centers, and senior living communities. Go beyond just word-of-mouth and create a multi-faceted marketing strategy that utilizes search engine optimization (SEO), local Google Business listings, social media ads, email campaigns, and print collateral to get the word out about your homecare agency.   

Step 8: Launch Your Homecare Business

The crowning moment in your how to start a homecare agency research journey, it’s time for launch. In this step, the work is only beginning. You’ll want to monitor KPIs such as client satisfaction, caregiver retention, and revenue. Consider collecting feedback from customers and employees so you can adjust your operations where needed. You’ll also need to stay compliant with regulatory requirements to ensure everyone’s safety. 

Franchise with A Place At Home

If handling all the above on your own sounds overwhelming, there’s always the option of partnering with an established franchise like A Place At Home. Whether you’re looking to leave corporate life, exploring a career change as a nurse, or considering an investment in a mission-driven business, in-home senior care offers both impact and income potential.  

Offering brand recognition, training and support, proven operational systems, marketing guidance, and even multiple revenue streams, A Place At Home is a great opportunity for new and seasoned entrepreneurs looking for their next venture.   

To qualify for an A Place At Home franchise, interested candidates must have a net worth of $250,000 and at least $50,000 in liquid assets. Franchisees can expect to spend between $91,195 and $166,012 in startup costs, which includes our initial franchise fee of $49,500.  

To learn more about our franchise opportunity, fill out our franchise inquiry form, and a member of our team will be in touch with you to discuss your next steps.  

Scenario:  

Veterans preparing for civilian life want to invest in a business opportunity that offers stability, purpose, and a clear operational model. With a purpose-driven mindset and a desire to continue serving their community, many discover that home care franchises align uniquely with their skills and values—leading them to explore home care agency opportunities.  

The Challenge:  

With hundreds of franchise opportunities across industries to choose from, veterans can easily feel overwhelmed. They’re looking for something that aligns with their values, fits within their budget, and feels like a natural next step after years of military service—but most franchise options feel disconnected from the mission-driven work they’re used to. 

Why They Choose A Place At Home: 

1. Accessing VetFran benefits and managing startup costs
   A Place At Home offers military veterans 10% off their initial franchise fee to make business ownership more accessible. With total startup costs ranging from $91,195 to $166,012 veterans can enter the senior care industry without breaking the bank. 
2.  Following a clear, structured operational model
   Veterans tend to thrive in structured environments. A Place At Home provides structure from caregiver onboarding to client assessments and scheduling; new owners can follow proven systems and ramp up quickly.  
3. Leveraging comprehensive onboarding and ongoing support
   A Place At Home provides franchise training and support including hands-on learning, licensing guidance, marketing assistance, and ongoing coaching to help franchisees manage their agency effectively. 
4.  Building a mission closely aligned with military principles
   A Place At Home focuses on serving others and supporting the local community—ideals that deeply resonate with veterans. Many find the work fulfilling as it allows them to continue serving others in a new way. 
5. Tapping into the growing demand for senior care 
   With the aging population growing rapidly, senior care remains an in-demand industry. Veterans looking for long-term stability often see senior care as a steady, recession-resistant market that’s ideal for business ownership. 
6.  Creating meaningful, community-focused impact
   Owning a business like a home care agency allows veterans to create jobs, support families, and stay connected within their communities. It’s a natural extension of the leadership and service they demonstrated while in uniform. 

Outcome:  

Through partnering with A Place At Home, veterans can channel their commitment to service into a new mission—all while feeling prepared and supported. As they begin serving clients, they see how their leadership skills translate easily into managing the day-to-day operations of the business. They also recognize the meaningful impact they make on local seniors and their families.  A Place at Home gives them what many veterans seek after service: a clear mission, a strong team, and the structure to make a lasting difference in their community. 

Next Step:  

​​For people hoping to franchise with no experience, a service-based model with a structured onboarding process and ongoing support system can be a strong starting point. To learn more about the A Place At Home franchise opportunity, fill out our inquiry form today.  

Are you looking for your next mission post military life? Why not consider entrepreneurship? Recent data shows that veterans make up 5.5% of business owners in the U.S.—employing almost 3.3 million people across over 1.6 million businesses. And many of those businesses are franchises, allowing savvy entrepreneur veterans to build their business from a proven playbook.  

Senior care stands out as one of the best veteran franchises because it aligns with the values that veterans already have including duty, leadership, and service. Learn more about why senior care is a leading veteran franchise, how to become a successful entrepreneur, and why partnering with a brand like A Place At Home could be the right next step for you.  

Are you still on the fence about senior care? Get in touch with our team at A Place At Home today. We’ll take you through our franchise opportunity, detail who makes an ideal franchise partner, review startup costs—including our veteran discount of 10% off our franchise fee—and answer any other questions you may have.  

Fill out our inquiry form today and our team will be in touch to set up an introductory call.  

Sources 

1: PRB, 2024 

2: U.S. SBA, 2024 

3: VetFran, 2025 

Building a financially sustainable business starts by embracing multiple revenue streams. Offering one service isn’t enough if your goal is to remain economically resilient—that’s why many entrepreneurs turn to senior care to grow strong businesses. In senior care, there are many ways to diversify your income streams to scale your business. Discover how varying streams of income help fuel franchise growth and why partnering with brands like A Place At Home sets you up for success in the booming senior care market.  

What Is a Multi-Stream Franchise Model in Senior Care?

Economic uncertainty can threaten the prosperity of single-service businesses. That’s why A Place At Home is structured to offer a variety of senior care services, giving franchisees the ability to diversify their income through multiple revenue streams.   

We offer the following to clients and their families:   

1. In-home senior care: Often the most common and consistent revenue stream for senior care franchises, in-home care includes a multitude of services such as companion, personal, and memory care. These offerings are typically billed on an hourly basis and provide strong recurring revenue potential—especially when you understand how to get private pay home care clients. 
2. Specialized care: Specialized care is tailored for seniors living with chronic conditions like dementia, Parkinson’s, or Alzheimer’s disease, as well as those recovering from strokes, falls, or surgeries. Going beyond traditional in-home care, this type of care often requires a more skilled team. However, it allows franchisees to serve a wider range of clients, creating additional revenue opportunities. 
3. Care coordination: Care coordination services help families navigate the healthcare system. With offerings such as scheduling medical appointments, communicating with physicians, and managing discharge plans, we ensure all aspects of a senior’s care are properly aligned—building trust and loyalty with clients and their families. 
4. Senior living alternatives: A referral-based service, franchisees earn commissions from local long-term care facilities for successfully placing seniors in their living arrangements. Ideal for families ​​overwhelmed by the placement process, this service ​​provides​​​​ a low-overhead, scalable stream of income for franchisees.  
5. Healthcare staffing solutions: A B2B service that complements the B2C side of the business, franchisees can also provide staffing solutions to senior living communities, rehab centers, or medical offices that are short-staffed. With the ongoing shortage of healthcare workers, you can ​​utilize​​​​ your existing caregiver workforce to open new ​​revenue streams​​​. 

How These Multiple Revenue Streams Work Together

Each of these revenue streams ​​is​​ interconn​​ec​​ted​​​​​​​​, creating a cycle of ongoing care. For example:  

Frank is a 75-year-old man recovering from a recent surgery. His family brought in specialized care to help him heal at home. However, as Frank ages, his family realizes he may need long-term in-home care to help him with grooming and other personal needs. Eventually, Frank gets to a point where in-home care isn’t enough, and he needs to be placed in a long-term care facility.  

Ideally, if you’re offering all the aforementioned services, Frank’s family can work directly with your business to get him the care he needs. This way, you’re not just establishing multiple revenue streams; you’re fostering a trusting relationship with Frank and his family. By supporting him through varying life stages, you’ve generated a sense of brand loyalty by keeping Frank in your care network for years.   

Additionally, consider how offering these services under one brand streamlines your operations. Shared staffing, unified branding, and consolidated marketing efforts across services make it easier—and more ​​cost-effective​​​​—to scale your business.   

Why Franchise with A Place At Home

If you’re looking for a low-overhead, high-potential franchise opportunity, consider partnering with A Place At Home. Offering an affordable business venture, our startup costs range from $91,195 to $166,012, including our initial franchise fee of $49,500. With our diversified revenue stream franchising model, ongoing support, and national brand recognition, our franchisees have ample opportunity to capitalize on their investment.  

We have prime territories available nationwide. Each of our protected markets has a minimum of 40,000 senior residents, ​​providing​​​​supplying​​ you with ​​numerous opportunities​​​​plenty of prospects​​ to grow your business.  

To learn more about ​where ​our territories​ are located​, the services we offer, or how to get started, ​​please​​​​simply​​ contact us today. Once we receive your inquiry, a member of our team will be in touch with you to schedule an introductory meeting.  

A common question often uttered during the franchise discovery process is “Can you buy a franchise with no experience?” The short answer? Yes. Most franchise opportunities are designed specifically for first-time business owners. With a built-in business model, comprehensive training, and ongoing support, many first-time entrepreneurs turn to franchising as a way to enter an industry with reduced risk.

As someone interested in the booming senior care industry, discover how partnering with the right franchise can make all the difference when launching your business—even without experience.

What Matters More Than Experience?

While industry experience can certainly help new business owners, many senior care franchises look for entrepreneurs with the following attributes instead:

• Empathy and people management: The ability to connect with clients, families, and caregivers is crucial to building a relationship-based business, such as senior care.
• Operational discipline: Staying organized and following through on daily tasks helps maintain service standards and ensures compliance with regulatory requirements.
• Community engagement mindset: Owners must be comfortable with outreach, local events, and networking to establish a referral pipeline.
• Financial discipline: You don’t need to be an accountant, but you should have basic financial literacy and a strong focus on profitability to ensure long-term success.
• Service-driven attitude: Franchisors look for franchisees who are passionate about helping others and building purpose-driven businesses.

Keep in mind that many franchise brands prioritize cultural fit over direct industry experience. Established franchisors have the tools and resources needed to help new entrepreneurs feel ready for business ownership. However, while operational processes can be taught, core personality traits—like empathy, discipline, and adaptability—cannot.

Do I Need a Background in Healthcare or Caregiving?

To put it simply: No, you do not need to have a background in healthcare and caregiving to own a senior care franchise. In fact, many franchisees do not have direct experience in the healthcare industry. Instead, they made the switch to business ownership after spending years working in corporate America—ultimately deciding to work hard for themselves instead of someone else.

With a senior care franchise opportunity like A Place At Home, you’ll have a dedicated team of highly trained caregivers who will provide care to seniors. As the owner, you’ll focus on handling administrative tasks, acquiring new clients, and other operational checklist items. Ultimately, your primary responsibility is to manage the business, while your staff delivers high-quality care.

How A Place At Home Helps You Start Strong

Starting a franchise with no experience can seem overwhelming. With A Place At Home, you’re not going into the process alone. We’ll be with you each step of your journey to ensure you’re set up for success from day one.

Our CARE track is designed to provide guidance and support to our new franchisees. During the CARE Launch stage, you’ll complete the CARE Sales and CARE Recruit and Retention virtual training. Then you’ll attend a hands-on 40-hour training program at our flagship location in Omaha, where you’ll learn how to do the following:

• Use our scheduling software 
• Track financials 
• Manage payroll 
• Onboard new clients 
• Coordinate services 
• Recruit, hire, and train staff 
• Launch marketing and branding initiatives 

However, support doesn’t stop once you’ve launched your business. Through our CARE Coaching, you’ll have regular calls with expert Franchise Business Coaches to help you understand key performance indicators (KPIs) and best practices so you can grow your business.

Get Started with A Place At Home Today

To learn more about how to become a successful entrepreneur through the A Place At Home franchise opportunity, contact us today. Once we receive your inquiry, a member of our team will be in touch to arrange an introductory meeting.

So, you’re looking for a new franchise opportunity. With so many different industries, it can be hard to know where to invest.

If you’re asking yourself, “What’s a good business to buy?” the senior care industry stands out with varying business options, impressive industry growth, and overwhelming demand. Discover why franchisees are choosing the senior care industry as their path to entrepreneurship.

If you’re still wondering, “Is senior care a good business to start?” Get in touch with our team today. We’ll walk you through the A Place At Home opportunity, explain what territories are available near you, and answer any questions you have.   

Fill out our inquiry form today and one of our team members will be in touch to set up an introductory call.   

 

As an aspiring entrepreneur, you may be wondering, “Is now a good time to start a business?” Given the current state of the economy—including inflation, layoffs, and high interest rates—now may not seem like the most opportune moment. However, timing isn’t everything. Here’s the truth: while timing does matter somewhat, what’s most important is the industry you choose to invest in. Researching recession-resistant industries is key to finding a business opportunity that’s built to thrive.   

As the saying goes, “the strongest steel is forged in the hottest fire.” Consider companies like Airbnb, Microsoft, General Motors, Uber, and Burger King; they all started during times of economic uncertainty—now they’re some of the biggest companies in the world. Learn why now actually may be the best time to start a business and why industries like senior care stand out from the crowd.  

Why Senior Care Is a Smart Investment—Right Now

The senior care industry stands out for its consistency and long-term growth potential—even when other sectors struggle. Unlike some markets that shrink during downturns, senior care meets a critical need that doesn’t go away during recessions or uncertain times.   

Here’s what makes the senior care market such a strong investment:  

• Growing market: The global elderly care market was valued at $49.29 billion in 2024. Projected to experience a compound annual growth rate (CAGR) of 9% from now until 2032, the market will reach a total valuation of $98.19 billion by the end of the forecast period.  
• Aging population: People are living longer, healthier lives. In fact, more than 10,000 people turn 65 every day in the U.S., creating steady demand for care services.  
• Non-discretionary spending: Senior care is often seen as a necessity, not a luxury—especially for families caring for loved ones with Alzheimer’s or dementia. 
• Shift toward in-home care: Post-COVID, many families prefer in-home care over assisted living facilities or nursing homes—strengthening home care market growth. 
• Strain on family caregivers: With more families balancing work, children, and aging parents, the need for reliable senior care support continues to rise. 
• More care needed after hospital discharges: As hospitals strive to shorten patient stays, more older adults need transitional care once they return home.  
• Historical resilience: Historically, the senior care sector has consistently performed well during economic downturns, proving its vitality and durability.  

While the senior care industry shows incredible promise, navigating this sector on your own can be challenging. That’s why many aspiring entrepreneurs turn to franchising. By partnering with a reputable brand like A Place At Home, you’ll get direct access to a proven business model, built-in support, and strong brand recognition right from the start.   

Get Started with A Place At Home

Founded in 2012 and franchising since 2017, A Place At Home offers a well-rounded franchise opportunity. Providing a range of services including non-medical in-home care, care coordination, senior living alternatives, Alzheimer’s and dementia care, long and short-term staffing solutions, and specialized Veteran care, A Place At Home franchisees can build multiple revenue streams while delivering the highest-quality care to those in need.  

Offering an affordable opportunity, our startup costs range from $91,195 to $166,012, including our initial franchise fee of $49,500. To qualify for our brand, interested candidates should have a net worth of $250,000 and at least $50,000 in liquid assets.  

So—is now a good time to start a business? We think yes. With A Place At Home, you’ll have everything you need to build a strong business from day one. To learn more about our franchise opportunity, fill out our franchise inquiry form. Once we have received your information, a member of our team will be in touch with you to discuss further.  

Navigating state regulations can make it difficult to tap into the lucrative home care market. Find out more about non-regulated home care states and what it takes to run a successful home care business.

A rise in the elderly population and a jump in the number of people with chronic conditions is sending demand for home care services surging. To understand the importance of senior care, look at the numbers:

• More than one-third of seniors 65 and older are expected to require assistance with personal care for at least two years.
• The number of seniors in the U.S. is projected to reach 82 million in 2050, up 47% from 2022.
• Seniors are living longer than ever. Nearly half of the girls born in 2000 will live to be 100.

Navigating Senior Care Regulations

As demand for senior care grows, businesses are struggling to fill the service gap. One of the challenges of owning a senior care business is complying with regulations that vary by state. In many states, a business offering non-medical home care services—such as help with activities of daily living—must obtain a home care agency license. This ensures the business meets state health and safety standards.

In addition, you’ll also need a basic business license from your local city or county government to operate legally . Many states require background checks for caregivers and administrators to ensure they have no criminal history or past violations. If a provider plans to offer Medicare-covered services, they must apply for Medicare certification, which requires meeting federal standards for home health care.

These stringent guidelines can hamper operational flexibility and take significant time to obtain, slowing your ability to start providing care and meeting financial targets.

What are Non-Regulated Home Care States?

While home care regulations are constantly evolving, research suggests Michigan, Iowa, Massachusetts, and Ohio are the only non-regulated states in the U.S. These states do not necessitate licensing for home care providers.

Reduced red tape and regulatory hurdles can lower startup costs, and you can get their home care business up and running more quickly. However, it’s important to be mindful of local regulations and to provide high-quality care despite the relaxed regulatory environment.

Tackling Regulatory Issues Through Franchising

If you don’t reside in one of the non-regulated home care states, you don’t need to pack up and move to start a successful home care operation. A franchise can help tackle regulatory issues head-on. The franchisor’s support team will provide valuable insights to help you attain the appropriate licensing you need to do business.

Franchising with an in-home care provider like A Place At Home offers:

• A proven brand
• Comprehensive training
• Ongoing support

A Place At Home has more than a decade of experience helping entrepreneurs launch senior care businesses nationwide. Our support team is equipped to guide you on how to start a non-medical home care business and complete all of the necessary licensing and regulatory requirements.

“As an A Place At Home franchise owner, with the combination of the franchisor’s support and technology, we could focus on getting our licensing and certifications, while all other aspects of the business are laid out for you. It aligns everything that we need for the business to grow.” Larry Thomas, Louisiana franchise owner.

Start a Senior Care Business with A Place At Home

A Place At Home’s co-founders launched the business after struggling to find high-quality, compassionate care for their family members. Their mission was to launch a business that keeps seniors safe and happy at home. Unlike other senior care brands, A Place At Home focuses on providing four core services to enable seniors to receive continuing care from the same company.

Offering multiple services allows franchise owners to take advantage of diverse revenue streams. We offer:

• In-home senior care: Our caregivers provide personal care, companion care, and socialization. We also offer specialty services such as Alzheimer’s and dementia care as needed.
• Care coordination: We spearhead care coordination to give family members peace of mind.
• Senior living alternatives: Once in-home care is no longer an option, we can assist with downsizing to an apartment or finding an assisted living facility.
• Staffing solutions: We help assisted living facilities, memory care units, rehab facilities, and other long-term care communities conquer staffing challenges.

Ready to Get Started?

Fill out our franchise inquiry form to learn more about how A Place At Home can help you dive into the senior care industry.

 

TOWSON, Md. – (Feb. 13, 2025) – A Place At Home, a senior-focused home care provider franchise, is proud to announce the opening of its first Maryland location in Towson. Franchise owners Yemi Adebisi and Adedayo Ojo, both first-generation Nigerian Americans, are leading this milestone expansion during Black History Month.

Adebisi and Ojo’s personal experiences with aging loved ones fuel their commitment to non-medical in-home care. Ojo remembers the stark contrast between his parents’ experiences—his father’s health declined rapidly, leading to his passing. While his mother, despite a terminal pancreatic cancer diagnosis, lived six unexpected years beyond her prognosis. He credits the quality home care she received for that extended time.

“Seeing how my mother lived those extra years with proper care and support from family and caregivers opened my eyes to how essential home care is,” Ojo said. “You have to do all you can so your loved ones receive the care and dignity they deserve.”

Additionally, Adebisi’s grandmother lived until she was 102 with the help of professional and family care, reinforcing Adebisi’s understanding of the importance of aging in place.

A Place At Home – Towson will provide comprehensive senior-focused care services, including in-home care, care coordination, assistance finding senior living alternatives, and staffing solutions for senior care facilities. These services allow seniors to maintain independence and improve their quality of life. The new location will open this month and serve Towson, Cockeysville, Parkville, Nottingham, and the surrounding communities.

“This is more than a business for us—it’s our passion to serve the community and enhance the lives of seniors,” said Adebisi. “Our goal is to provide the same level of care we would want for our own loved ones, ensuring they age with dignity, comfort, and the support they deserve.”

Adebisi and Ojo recognize the disparities in care for the Black community and hope to bridge that gap. Recent research shows that home care services and aging in place allow for earlier detection of illness, faster treatment, and better care, leading to longer, healthier lives for seniors. Studies also indicate that home care services significantly improve the physical, mental, emotional, and social well-being of older adults.

“Yemi and Adedayo embody the values that drive our franchise—compassion, professionalism, and a deep commitment to serving their community,” said Jerod Evanich, co-founder and president of A Place At Home. “Their leadership will undoubtedly have a lasting impact on seniors and their families in the Towson area and beyond.”

For more information about franchising with A Place At Home, visit aplaceathomefranchise.com.

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About A Place At Home

A Place At Home offers a range of customized senior-focused care services, including in-home care, care coordination, and assistance in identifying and transitioning to senior living alternatives. The company is dedicated to preserving the quality of life for seniors by giving them the support they need to stay as independent as possible for as long as possible. Visit aplaceathome.com for more information.