Franchise FAQs

Founded in 2012—and franchising since 2017—A Place At Home is a Nebraska-based, senior-focused home care franchise. Specializing in providing non-medical in-home care and related services, our franchise owners and caregivers are committed to helping older adults safely age in place.  

A Place At Home operates a Senior-Focused Care® model that offers several complementary services all under one brand, allowing franchise owners to support families through all stages of aging while building diversified revenue streams. 

A Place At Home franchisees provide non-medical in-home care services such as companionship, light housekeeping, bathing, grooming, dressing, meal preparation, medication reminders, and transportation. Additional services include care coordination, senior living alternatives, and healthcare staffing solutions. 

Most non-medical home care services are paid for privately by clients or their families. Some clients may use long-term care insurance or eligible veterans’ benefits, depending on their coverage. 

The total initial investment costs for a single A Place At Home location range from $91,195 to $166,012, as disclosed in the current Franchise Disclosure Document (FDD). This includes our initial franchise fee of $49,500. Veterans and first responders may be eligible for a 10% franchise fee discount. 

Franchisees pay a 5%–5.5% royalty fee based on gross revenue, a 1% national brand fund contribution, and ongoing local marketing expenses within their territory. Full details and the exact fee structure are outlined in Items 6 and 7 of the FDD. 

Franchise candidates must meet minimum financial requirements related to liquid capital, net worth, and credit history. To qualify for an A Place At Home franchise, candidates must have at least $50,000 in liquidity and a net worth of $250,000.  

No, A Place At Home does not offer in-house financing. However, franchise candidates may be introduced to third-party lenders, including SBA-friendly options, that have experience working with home care businesses. 

Yes. While franchisees are ultimately responsible for meeting state licensing requirements, A Place At Home provides guidance, resources, and referrals to help navigate the licensing process. 

The A Place At Home franchise opportunity is best suited for compassionate owner-operators who enjoy people leadership, community involvement, and building local teams. Ideal franchise candidates often come from corporate, healthcare, or entrepreneurial backgrounds and are motivated by both purpose and long-term growth. 

Once the business is launched, owners initially focus on caregiver recruiting, community outreach, and client development. As the business grows, your owner-operator role shifts toward leadership, team management, and referral relationship-building. 

Timelines vary based on state licensing requirements, staffing, and office setup. Franchisees follow a structured launch plan aligned with their state’s specific requirements. 

No. Prior senior care or clinical experience is not required. Our franchise owners come from a wide range of professional backgrounds. We’ve seen that our most successful owners are engaged leaders who are active in their communities. 

Our franchise training starts with structured virtual onboarding tailored to state licensing requirements and concludes with a week of hands-on learning at our Omaha headquarters. Our training program covers operations, caregiver recruitment, compliance, marketing, sales, and financial management. Plus, we provide ongoing coaching and support throughout the life of your Franchise Agreement. 

The services we provide are non-medical and do not require a nurse. However, some states may mandate a clinical affiliation as part of the home care licensing process. Franchisees receive guidance on their state-specific requirements. 

When it comes to caregiver recruiting, franchisees receive frameworks, job posting guidance, interview tools, onboarding processes, and retention best practices tailored to their local market. 

A Place At Home provides national branding resources, local marketing templates, and digital marketing strategies. Franchisees also receive guidance on community-based outreach, social media engagement, and referral development. 

Franchisees have access to a comprehensive suite of technology, including a CRM for managing clients and leads, caregiver scheduling and HR tools, and state compliance management. These systems are designed to streamline operations and support growth. 

Franchise territories are available nationwide, subject to availability. Each standard territory includes approximately 40,000 seniors aged 65 and older, defined using demographic and geographic data.  

Yes. Franchisees are awarded a protected territory defined in the Franchise Agreement. We do not place another A Place At Home franchise within that protected area. 

In short, yes. However, expansion into additional franchise territories may only be available based on performance, market availability, and franchisor approval. 

Yes. Franchisees are required to maintain a professional office space. Offices are mainly used for caregiver interviews, orientation, administrative tasks, and to comply with state licensing requirements. 

The A Place At Home opportunity is best suited for owner-operators. Semi-passive ownership may be considered for experienced entrepreneurs with appropriate management structures, subject to approval by the franchisor. 

Financial Performance Representations are provided in Item 19 of the FDD and are reviewed during the franchise discovery process. Results vary by market and execution. There are no guarantees of earnings. 

In-home senior care is considered a recession-resilient industry because it provides essential services that families need regardless of economic conditions. As the senior population continues to grow, demand for non-medical home care remains steady, offering franchise owners a business model supported by ongoing, needs-based services rather than discretionary spending. 

Subject to franchisor approval, franchisees may transfer or sell their business according to the transfer terms outlined in the Franchise Agreement and FDD.