5 Industries That Do Well in a Recession
To build a business that withstands the test of time, discover five industries that do well in a recession.
A recession is characterized by decreased consumer spending, rising unemployment, and a prolonged dip in the stock market. The last U.S. recession was in 2008. The Great Recession was spurred by a housing market bubble, financial deregulation, and a banking crisis. During this time, the U.S. domestic product dropped 4.3%, and the unemployment rate doubled. Sluggish sales and economic uncertainty had a major impact on small businesses. Fewer small businesses opened during the Great Recession, and many struggled to stay afloat.
Operating a business during a recession can be challenging, especially if you don’t provide an essential service. During a recession, customers historically cut spending on non-essential items to trim their budgets, sending sales in these industries on a downward spiral.
Fortunately, many industries are essential and continue to perform well despite economic fluctuations. Here are a few of our top picks of industries that do well in a recession:
- Pet services: Most pet owners consider furry friends official family members. Even when money is tight, pet parents do not scrimp on care. During the 2008 recession, pet industry sales climbed 5.1%.
- Coffee shops: It may seem counterintuitive for customers to spend money on specialty coffees on a budget. But a daily “cup of joe” is often seen as an “affordable indulgence.” After cutting travel plans, delaying a new car purchase, or eating more meals at home, customers indulge in budget-friendly treats—like a latte or cold brew.
- Urgent care: More than 200 million patients visit urgent care annually. Whether patients need vaccinations, prescription refills, or are ill, urgent care locations offer same-day and after-hours healthcare services. Patients turn to urgent care as an alternative to crowded emergency rooms for non-life-threatening concerns. People continue to prioritize their health, even when the economy is down, and demand is expected to continue to surge for this convenient healthcare service. New urgent care centers are opening at a growth rate of 7%.
- Auto repair: We rely on cars to live, work, and play, and auto repair shops provide a valuable service. Americans spend an average of more than 25 minutes on their daily commute, and as the average age of cars on the road hits 12.6 years, repairs are inevitable. An auto repair shop can be a lucrative opportunity for car aficionados and savvy entrepreneurs.
- Senior services: Securing high-quality, compassionate care for aging loved ones is necessary for many families. Aging in place is an important goal for 95% of Americans, a survey conducted by U.S. News & World Report revealed. In-home senior care services are an essential, recession-resistant solution designed to improve seniors’ quality of life.
A Place At Home: A Senior Care Leader
A Place At Home co-founders and childhood friends Dustin Distefano and Jerod Evanich were inspired to launch a business in the senior care industry to deliver the same level of care they’d provided their grandparents to seniors nationwide. The senior care franchise’s focus on compassionate care and multiple revenue streams has helped it grow to 34 locations.
With an initial investment starting near $90,000*, A Place At Home offers entrepreneurs a turnkey senior care business in a recession resistant industry with the training and support they need to thrive. If you want to own a recession-resistant business that makes a difference in the lives of families in your community, A Place At Home is ready to help you get started.
Fill out our franchise inquiry form to learn more about launching a senior-focused business in your community today!
*See FDD for details.