Month: February 2023

A successful business doesn’t rely solely on a single marketing method. Instead, they incorporate online and offline avenues to bring in new clients. Learn how to get more home care leads with these effective home care marketing ideas as part of your offline and online marketing strategy.

1. Digital Marketing

This marketing idea incorporates several methods, including Facebook ads, Google ads, and Google My Business. Digital marketing focuses on meeting your target audience where they spend time: online, on their phone, and using social media.

Google ads is a pay-per-click advertising system, which means you only pay when someone clicks on the ad. You target a keyword, so when consumers search that word, your agency appears at the top of the search result page.

Other methods with Google include creating a Google My Business Profile. This free profile allows your business to appear on Google searches and Google Maps. Marketing experts recommend that you provide as much information as possible with your profile to yield the best results. For example, include as many contact methods as possible, such as phone number, website, and physical address. Be sure you regularly update your profile with the correct hours, new photos, and posts.

2. Improve Site Ranking with SEO

Search engine optimization (SEO) is how you increase your website ranking online. The quality and quantity of online content that targets what people are searching for, causes your ranking to rise in search engine results which increases your brand exposure. You can achieve this through the language you use on your website and key topics you target in blogs. The best part is this creates organic search results which means you don’t pay for them. It is important to provide quality content that answers questions your target audience is searching for, while also utilizing the keywords sufficiently.

3. Referrals: Client & Professional

Client referrals are key. According to Home Care Pulse’s 2021 Home Care Benchmarking Study, 73% of revenue in one year came from client referrals. In addition, you can encourage current clients to refer you to their friends and family by offering a referral discount.

You can build a network of professional referrals by connecting with other healthcare professionals in the community, such as physicians, hospitals, senior care homes, and physical therapists. The relationship should be neutral, where you refer your clients to them, and they refer their clients to your home care agency.

4. Take Part in Community Events

Put yourself in front of potential clients by participating in community events such as 5k walks and runs, fairs, or sponsoring sports teams. At these events, you can also offer prizes to people who fill out an information form that you use to contact them later. Print brochures and other branded items can also be used to build awareness of the home care services you provide.

5. Hold Community Education Sessions

Sharing your knowledge on senior in-home care with your neighbors is also a method of marketing yourself as an expert in the industry and increases consumer confidence in your agency. You can do this in person or online. Holding these kinds of sessions will put your name in front of potential customers. You can also partner with a physician and hold a Q&A session on topics such as senior safety, disease prevention, or signs of diseases like Alzheimer’s. When people RSVP to the events, they will share contact information so you can reach out to them after the event.

6. Encourage Reviews

Encourage and incentivize your customers to leave reviews on various sites such as Google, Yelp, and Facebook. CareAcademy found that for every one-star increase a business earns on Yelp, it sees a 5%-9% increase in revenue. Meanwhile, a five-star review increases customers’ likelihood of purchasing the product or service by 270%.

7. Pitch Yourself to Local Media

Another free home care marketing strategy includes pitching yourself to local news outlets. Have an impactful caregiver story to share? Pitch it to the media as a feature. Hosting an educational event? Share it with the media for free promotion!

8. Utilize Lead Generating Sites

Included in your marketing strategy should be listing your agency on lead-generating websites like AgingCare.com, Caring.Com, and CareinHomes.Com. These are some of the top sites consumers trust to find a quality home care agency.

Stay Relevant with A Place At Home

Most importantly, support your home care marketing ideas by providing top-notch, compassionate care and services that make you stand apart from your competitors. By joining A Place At Home franchise, we can help you do just that.

With one of the most comprehensive franchise training programs in the industry, we detail how to market your franchise successfully. Plus, our national brand recognition will automatically give you a leg up when entering the market.

Submit a franchise form to begin the process.

Starting or owning a non-medical home care business is a lucrative opportunity with massive growth potential. Learn what makes it profitable here.

What’s the Average Income for a Home Care Agency?

In 2021, Franchise Business Review found that senior care was the top franchise industry for income, outranking real estate, medical, personal, and business services. In addition, the franchise magazine found that the average income for senior care franchises is $155,132.

But what about the home care industry specifically? Home Care Pulse reported in 2021 that the median revenue for the home care industry was $2.02 million, compared to $1.95 million the year before and $1.81 million in 2019. Meanwhile, Home Care Answers finds that home health businesses experience an average gross profit margin of more than 35%.

What Increases Non-Medical Home Care Business Profits?

Thousands of people are turning 65 every day. We’re living longer, and people want to stay in their homes for as long as possible. All of this and more is increasing the need for in-home senior care, expanding the potential of your non-medical home care business profits. So much so that the U.S. Census Bureau reports a 50.5% growth in revenue for the home health care services industry.

Another reason non-medical home care business profits are increasing is that there’s a rise in chronic conditions. The Centers for Disease Control and Prevention says that 6 in 20 adults have a chronic disease. These adults can require help from caregivers to perform daily tasks and housework.

One-fifth of American households are multigenerational, according to Pew Research Center. This number has steadily increased over the last two decades. Contrary to what many people think, this is increasing the demand for home care providers. Parents need help taking care of their elders because they’re also taking care of their kids. Making non-medical home care the perfect option to assist them during the workday and help their loved ones with daily tasks.

On top of that, AARP reports a decline in family caregivers. The interest group says that in 2010 the family caregiver support ratio was seven potential caregivers to every high-risk person 80 years or older. By 2030, that ratio is expected to be four to one, and then it’s going fall even more to three to one in 2050.

Not only is the ratio declining, but AARP also finds that more than 60% of family caregivers are also working, leaving gaps in care. As a result, families are increasingly seeking help from companies like A Place At Home, which in turn can increase their non-medical home care business profits.

Non-Medical Vs. Medical Franchises: Which One’s a Safer Investment?

Non-medical franchises have fewer hoops to jump through. Even if your state requires a license for your business, there are far fewer regulations to follow compared to a medical franchise. You don’t have to deal with insurance companies trying to pay you. Instead, your customers pay you out of pocket. Additionally, neither you nor your employees need specific medical credentialing, making it easier to find qualified care staff members.

On the flip side, medical franchises require registered and licensed practical nurses, physical therapists, clinical supervisors, and other skilled medical professionals.

Non-Medical vs. Medical Franchises: Overhead Costs

The overhead costs for a medical franchise are higher than those of a non-medical business. The professional staffing required for medical care is more expensive than non-medical. Furthermore, an employee is typically required for at least eight hours a day, seven days a week, for medical customers. Compared to non-medical, where companionship services are only a couple hours a day, several days a week.

Your professional liability insurance premiums are lower for a non-medical business than for a medical one. Plus, you require fewer supplies for non-medical home care.

Invest in Potential with A Place At Home

Skip all the obstacles of a medical franchise and become one of A Place At Home’s top performers. Our proven business model will teach you everything you need to know about how to start a non-medical home care business. We’re more than just a home care business; we’re senior-focused. You can profit from multiple revenue streams, including in-home care services, professional care planning and coordination, senior living alternatives, and staffing solution services.

Ready to jump into this thriving industry? Submit a franchise information form.