A successful business doesn’t rely solely on a single marketing method. Instead, they incorporate online and offline avenues to bring in new clients. Learn how to get more home care leads with these effective home care marketing ideas as part of your offline and online marketing strategy.

1. Digital Marketing

This marketing idea incorporates several methods, including Facebook ads, Google ads, and Google My Business. Digital marketing focuses on meeting your target audience where they spend time: online, on their phone, and using social media.

Google ads is a pay-per-click advertising system, which means you only pay when someone clicks on the ad. You target a keyword, so when consumers search that word, your agency appears at the top of the search result page.

Other methods with Google include creating a Google My Business Profile. This free profile allows your business to appear on Google searches and Google Maps. Marketing experts recommend that you provide as much information as possible with your profile to yield the best results. For example, include as many contact methods as possible, such as phone number, website, and physical address. Be sure you regularly update your profile with the correct hours, new photos, and posts.

2. Improve Site Ranking with SEO

Search engine optimization (SEO) is how you increase your website ranking online. The quality and quantity of online content that targets what people are searching for, causes your ranking to rise in search engine results which increases your brand exposure. You can achieve this through the language you use on your website and key topics you target in blogs. The best part is this creates organic search results which means you don’t pay for them. It is important to provide quality content that answers questions your target audience is searching for, while also utilizing the keywords sufficiently.

3. Referrals: Client & Professional

Client referrals are key. According to Home Care Pulse’s 2021 Home Care Benchmarking Study, 73% of revenue in one year came from client referrals. In addition, you can encourage current clients to refer you to their friends and family by offering a referral discount.

You can build a network of professional referrals by connecting with other healthcare professionals in the community, such as physicians, hospitals, senior care homes, and physical therapists. The relationship should be neutral, where you refer your clients to them, and they refer their clients to your home care agency.

4. Take Part in Community Events

Put yourself in front of potential clients by participating in community events such as 5k walks and runs, fairs, or sponsoring sports teams. At these events, you can also offer prizes to people who fill out an information form that you use to contact them later. Print brochures and other branded items can also be used to build awareness of the home care services you provide.

5. Hold Community Education Sessions

Sharing your knowledge on senior in-home care with your neighbors is also a method of marketing yourself as an expert in the industry and increases consumer confidence in your agency. You can do this in person or online. Holding these kinds of sessions will put your name in front of potential customers. You can also partner with a physician and hold a Q&A session on topics such as senior safety, disease prevention, or signs of diseases like Alzheimer’s. When people RSVP to the events, they will share contact information so you can reach out to them after the event.

6. Encourage Reviews

Encourage and incentivize your customers to leave reviews on various sites such as Google, Yelp, and Facebook. CareAcademy found that for every one-star increase a business earns on Yelp, it sees a 5%-9% increase in revenue. Meanwhile, a five-star review increases customers’ likelihood of purchasing the product or service by 270%.

7. Pitch Yourself to Local Media

Another free home care marketing strategy includes pitching yourself to local news outlets. Have an impactful caregiver story to share? Pitch it to the media as a feature. Hosting an educational event? Share it with the media for free promotion!

8. Utilize Lead Generating Sites

Included in your marketing strategy should be listing your agency on lead-generating websites like AgingCare.com, Caring.Com, and CareinHomes.Com. These are some of the top sites consumers trust to find a quality home care agency.

Stay Relevant with A Place At Home

Most importantly, support your home care marketing ideas by providing top-notch, compassionate care and services that make you stand apart from your competitors. By joining A Place At Home franchise, we can help you do just that.

With one of the most comprehensive franchise training programs in the industry, we detail how to market your franchise successfully. Plus, our national brand recognition will automatically give you a leg up when entering the market.

Submit a franchise form to begin the process.

Revised on 11/18/2025

How to Start a Non-Medical Home Care Business with High Growth Potential

With an aging U.S. population, a rise in chronic conditions, and an overwhelming desire to age in place, starting or owning a non-medical home care business can be a lucrative opportunity. Explore what makes these types of businesses profitable and how investing in a senior care franchise can give you a leg up in a competitive industry.  

What Drives Profitability in Non-Medical Home Care?

The profitability of non-medical home care agencies can vary significantly, but there are many factors that contribute to your bottom line:  

• Aging population: According to the Population Reference Bureau (PRB), the number of Americans ages 65 and older is predicted to increase by 42% from now until 2050. With more senior citizens, there’s a growing demand for high-quality care services.  

• Rise in chronic conditions: The Centers for Disease Control and Prevention (CDC) estimates that 129 million people in the U.S. have at least one major chronic illness. Of those 129 million, 42% have two or more and 12% have at least five. These individuals, if they don’t already, will eventually need some kind of long-term care during their lifetime.  

• Working caregivers: Family caregivers are feeling the strain of helping aging parents while working and raising their own children. In fact, 27% of working caregivers have changed from full-time to part-time work to accommodate the demands of caring for a loved one.  

• Preference for aging in place: Results from a recent AARP survey found that 75% of adults aged 50 and older want to remain at home while they age. Another 73% said they wish to stay in their current communities for as long as possible. 

These trends are helping home care franchise owners experience growing client bases, steady referrals, and recurring service needs.  

Non-Medical vs. Medical Franchises

While they may sound similar to each other, non-medical and medical franchises have significant differences in how they operate.  

Fewer Regulations

Non-medical franchises have less hoops to jump through. Even if your state requires a license for your business, there aren’t as many regulations to follow compared to a medical franchise. You also don’t have to deal with insurance companies paying you for services. Instead, your clients pay you out of pocket. Additionally, neither you nor your employees need complex medical credentialing, making it easier to find qualified care staff members. 

On the flip side, medical franchises require registered and licensed practical nurses, physical therapists, clinical supervisors, and other skilled medical professionals. 

Lower Overhead Costs

The overhead costs for a medical franchise are higher than those of a non-medical business. To start, the professional staffing required for medical care is more expensive than simply hiring caregivers. Plus, medical customers typically require more consistent, if not daily, care. Compare that to non-medical clients, where companionship services are only for a couple hours a day, a few days a week. 

Consider, too, that your professional liability insurance premiums are lower for a non-medical business than for a medical one. Plus, you require fewer supplies for non-medical home care. 

Why Franchise with A Place At Home

The A Place At Home business model is designed to help franchisees generate multiple streams of revenue. Instead of offering just one service—such as in-home care—we offer four core services:  

1. In-home senior care  
2. Care coordination  
3. Senior living alternatives  
4. Staffing solutions

Through our senior-focused care model, we provide a continuum of services, which allows us to become trusted partners to our clients.  

Our franchise opportunity is affordable, with startup costs ranging from $91,195 to $166,012, including our initial franchise fee of $49,500. To qualify, interested franchise candidates must have a net worth of $250,000 and at least $50,000 in liquid assets.  

With lower overhead, private-pay revenue, and multiple service lines, our franchise model is designed to deliver a faster path to ROI compared to more complex healthcare businesses. 

To learn more about how to start a non-medical home care business, what territories are available for investment, and why A Place At Home may be the right choice for you, fill out our franchise inquiry form today.