{"id":8596,"date":"2023-01-24T15:07:24","date_gmt":"2023-01-24T21:07:24","guid":{"rendered":"https:\/\/aplaceathomefranchise.com\/?p=8596"},"modified":"2023-01-24T15:07:24","modified_gmt":"2023-01-24T21:07:24","slug":"brightstar-care-franchise","status":"publish","type":"post","link":"https:\/\/aplaceathome.com\/franchise\/brightstar-care-franchise\/","title":{"rendered":"BrightStar Care Franchise vs. A Place At Home Franchise: Which Is Right For You?"},"content":{"rendered":"

Deciding between a BrightStar Care franchise opportunity or another franchise, like\u00a0A Place At Home<\/a>, in the home care industry? We don\u2019t blame you, as 10,000 people<\/a> turn 65 every day. So, let us help you compare two franchises in this growing senior home care industry.<\/p>\n

Side-By-Side Comparison<\/strong><\/h2>\n

While many of BrightStar Care\u2019s services overlap with A Place At Home, the main difference is that BrightStar Care uses a Registered Nurse (RN) for every client, even when the state doesn\u2019t require it. This element is important to note because RNs cost more to employ.<\/p>\n

Here\u2019s a look at how the startup costs compare for the two franchises.<\/p>\n\n\n\n\n\n\n\n\n\n
<\/td>\nBrightStar Care<\/strong><\/td>\nA Place At Home<\/strong><\/td>\n<\/tr>\n
Franchise Fee<\/strong><\/td>\n$50,000<\/td>\n$49,500<\/td>\n<\/tr>\n
Initial Investment<\/strong><\/td>\n$111,008 – $191,108<\/td>\n$84,185 to $148,517<\/td>\n<\/tr>\n
Liquid Capital Requirement<\/strong><\/td>\n$100,000 – $150,000<\/td>\n$50,000<\/td>\n<\/tr>\n
Royalty Fee<\/strong><\/td>\n5.25%<\/td>\n4.5% -5.5%<\/td>\n<\/tr>\n
Ad Royalty Fee<\/strong><\/td>\nThe greater of $500 or 2.5%<\/td>\n1%<\/td>\n<\/tr>\n
Franchise Growth<\/strong><\/td>\n2020: 325 units
\n2022: 365 units<\/td>\n		2020: 13 units
\n2022: 20 units<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Is BrightStar Care Franchise the Right Choice?<\/strong><\/h2>\n

BrightStar Care opened in 2002, then began franchising in 2005, and as you can see, it has now grown to hundreds of locations across the country.<\/p>\n

Owners can earn a variety of revenue streams. Locations can offer medical and non-medical services like in-home and companion care for seniors, medical staffing for facilities, and childcare. The company has two other franchises that run hand-in-hand with senior in-home care, BrightStar Senior Living and Bright Star Care Homes. These both offer assisted living and memory care living options for seniors. But, again, both will require medical professionals on staff and have their own initial investment costs.<\/p>\n

BrightStar Introduces Call Option<\/strong><\/h2>\n

The franchise system its now taking some heat in the press for introducing a call option. The call option gives the franchisor the power to buy back or terminate the franchise agreement at a predetermined price. That price could be less than the fair market value.<\/p>\n

In addition to this call option being introduced, the president of the BOA told Franchise Times that Shelly Sun, the BrightStar founder, is talking with strategic partners that she would use the call option. For example, CVS recently announced it\u2019s buying the home healthcare provider Signify. Shelly told Franchise Times that the call option is necessary for the brand to evolve.<\/p>\n

The BOA president says many franchisees are trying to sell their agreements, which is decreasing value of the franchise itself. Others that have their livelihood in the franchise are concerned it could be ripped from them in the next couple of years.<\/p>\n

While the franchise provides two weeks of initial training for owners and the director for your director of nursing, sales director, and branch manager, it\u2019s very difficult to move past the idea that you could be investing in something that could be gone before you really get going.<\/p>\n

Build More Than a Business with A Place At Home<\/strong><\/h2>\n

A Place At Home prides itself on the family environment we\u2019ve built. Other franchise owners are an extra layer of support you can lean on by joining the franchise family. However, that\u2019s not all that makes us a unique franchise. We focus on non-medical care, which requires fewer hoops to jump through when opening compared to a medical franchise.<\/p>\n

We guarantee our territories have enough clientele for you to thrive. All our base territories have approximately 40,000 people living in that area that are 65 years or older. That number increases every day!<\/p>\n

Just like the BrightStar Care Franchise, we offer several\u00a0home care revenue<\/a>\u00a0streams. As an A Place At Home owner, you can provide the following:<\/p>\n