{"id":26311,"date":"2025-12-01T17:39:06","date_gmt":"2025-12-01T17:39:06","guid":{"rendered":"https:\/\/aplaceathome.com\/franchise\/?p=26311"},"modified":"2026-01-08T17:54:50","modified_gmt":"2026-01-08T17:54:50","slug":"how-to-start-a-homecare-agency","status":"publish","type":"post","link":"https:\/\/aplaceathome.com\/franchise\/how-to-start-a-homecare-agency\/","title":{"rendered":"How to Start a Homecare Agency: Your 2026 Guide"},"content":{"rendered":"<p><span data-contrast=\"auto\">Thinking about starting a homecare agency?\u00a0It\u2019s\u00a0a lucrative idea.\u00a0<\/span><span data-ccp-props=\"{&quot;335559739&quot;:0}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The U.S. senior population\u00a0is\u00a0growing\u00a0<\/span><a href=\"https:\/\/www.aarpinternational.org\/initiatives\/aging-readiness-competitiveness-arc\/united-states\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">every day<\/span><\/a><span data-contrast=\"auto\">\u2014along with\u00a0their overwhelming desire to age at home. Homecare agencies are in high demand, and that demand will only grow in the coming years.\u00a0In fact, the elderly care market is currently valued at\u00a0<\/span><a href=\"https:\/\/www.fortunebusinessinsights.com\/elderly-care-market-111477\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">$53.29 billion<\/span><\/a><span data-contrast=\"auto\">.\u00a0Projected to\u00a0expand\u00a0at\u00a0a\u00a0compound annual growth rate of 9% between now and 2032, the industry will be worth an impressive\u00a0$98.19 billion\u00a0by the end of the forecast period.\u00a0<\/span><span data-ccp-props=\"{&quot;335559739&quot;:0}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">With\u00a0market growth on the horizon, now is the ideal time to consider joining\u00a0this\u00a0booming industry. Curious about\u00a0how to start a homecare agency? Our guide will walk you through every step\u2014from licensure to hiring to growth.\u00a0<\/span><span data-ccp-props=\"{&quot;335559739&quot;:0}\">\u00a0<\/span><\/p>\n<h2><b><span data-contrast=\"auto\">Steps to Opening a Homecare Agency<\/span><\/b><span data-ccp-props=\"{&quot;335559739&quot;:0}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">As you research how to\u00a0open a\u00a0homecare business,\u00a0you\u2019ll\u00a0likely come\u00a0across the following tasks:<\/span><span data-ccp-props=\"{&quot;335559739&quot;:0}\">\u00a0<\/span><\/p>\n<h3><b><span data-contrast=\"auto\">Step 1: Determine What Services You\u2019ll Offer<\/span><\/b><\/h3>\n<p><span data-contrast=\"auto\">In homecare, there are two main types of services: medical and non-medical homecare.\u00a0<\/span><span data-ccp-props=\"{&quot;335559739&quot;:0}\">\u00a0<\/span><\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"5\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Medical homecare<\/span><\/b><span data-contrast=\"auto\">\u00a0requires\u00a0clinical licensure, skilled nurses, and licensed physical therapists\u00a0to deliver care.\u00a0<\/span><span data-ccp-props=\"{&quot;335559739&quot;:0}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"5\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Non-medical homecare<\/span><\/b><span data-contrast=\"auto\">\u00a0focuses on providing seniors with companionship and\u00a0assistance\u00a0with daily living activities\u00a0by highly trained, compassionate caregivers.\u00a0<\/span><\/li>\n<\/ul>\n<h3><b><span data-contrast=\"auto\">Step 2: Choose a Business Model<\/span><\/b><\/h3>\n<p><span data-contrast=\"auto\">There are\u00a0multiple\u00a0avenues you can\u00a0choose from\u00a0when starting a\u00a0homecare business:\u00a0<\/span><span data-ccp-props=\"{&quot;335559739&quot;:0}\">\u00a0<\/span><span data-ccp-props=\"{&quot;335559739&quot;:0}\">\u00a0<\/span><\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Independent agency:<\/span><\/b><span data-contrast=\"auto\">\u00a0Starting your homecare agency\u00a0independently\u00a0will give you more control over your operations,\u00a0but\u00a0this path\u00a0does not come with any\u00a0additional\u00a0support. Everything from operational processes to marketing tactics will need to be curated on your own.\u00a0<\/span><span data-ccp-props=\"{&quot;335559739&quot;:0}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Franchise model:<\/span><\/b><span data-contrast=\"auto\">\u00a0Rather than starting your business completely from scratch, partnering with a franchisor gives you a bit of a head start.\u00a0With built-in brand recognition, branding,\u00a0<\/span><a href=\"https:\/\/aplaceathome.com\/franchise\/franchise-training\/\"><span data-contrast=\"none\">franchise training and support<\/span><\/a><span data-contrast=\"auto\">, and proven systems,\u00a0you\u2019ll\u00a0have all the tools you need to launch a thriving\u00a0homecare business.\u00a0<\/span><span data-ccp-props=\"{&quot;335559739&quot;:0}\">\u00a0<\/span><\/li>\n<\/ul>\n<h3><span data-ccp-props=\"{&quot;335559739&quot;:0}\">\u00a0<\/span><b><span data-contrast=\"auto\">Step 3: Register Your Business<\/span><\/b><span data-ccp-props=\"{&quot;335559739&quot;:0}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">After you have named your business and have\u00a0registered\u00a0with your state\u2019s business division, apply for an Employer Identification Number (EIN) through the IRS.\u00a0Then\u00a0establish\u00a0a legal business structure such as a Limited Liability Company (LLC) or corporation, depending on your tax and liability preferences.\u00a0Finally, open a dedicated business bank account to manage incoming payments, payroll, and other expenses.<\/span><span data-ccp-props=\"{&quot;335559739&quot;:0}\">\u00a0<\/span><\/p>\n<h3><b><span data-contrast=\"auto\">Step 4: Obtain the Right Licensing and Certifications<\/span><\/b><\/h3>\n<p><span data-contrast=\"auto\">Home care agencies must\u00a0comply with\u00a0local, state, and federal regulations. Requirements\u00a0will\u00a0vary depending on where\u00a0you&#8217;re\u00a0operating\u00a0and the type of care\u00a0you&#8217;ll\u00a0provide.\u00a0Always consult your state\u2019s\u00a0Department of Health\u00a0for up-to-date requirements.\u00a0If\u00a0you\u2019ve\u00a0chosen to work with a reputable franchise brand, their development team can help you through the process and ensure nothing is overlooked.\u00a0<\/span><span data-ccp-props=\"{&quot;335559739&quot;:0}\">\u00a0<\/span><\/p>\n<h3><b><span data-contrast=\"auto\">Step 5: Secure Insurance Coverage<\/span><\/b><\/h3>\n<p><span data-contrast=\"auto\">You will need multiple types of insurance coverage to fully protect your business.\u00a0This includes:\u00a0<\/span><span data-ccp-props=\"{&quot;335559739&quot;:0}\">\u00a0<\/span><span data-ccp-props=\"{&quot;335559739&quot;:0}\">\u00a0<\/span><\/p>\n<ul>\n<li><span data-contrast=\"auto\">General liability insurance<\/span><span data-ccp-props=\"{&quot;335559739&quot;:0}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Professional liability insurance<\/span><span data-ccp-props=\"{&quot;335559739&quot;:0}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Workers&#8217; compensation<\/span><span data-ccp-props=\"{&quot;335559739&quot;:0}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Auto insurance (should you\u00a0offer transportation services)<\/span><span data-ccp-props=\"{&quot;335559739&quot;:0}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Skimping on any of the above not only leaves your business\u00a0vulnerable but\u00a0can also lead to costly\u00a0mishaps.\u00a0<\/span><span data-ccp-props=\"{&quot;335559739&quot;:0}\">\u00a0<\/span><\/p>\n<h3><b><span data-contrast=\"auto\">Step 6: Recruit and Train Your Team<\/span><\/b><\/h3>\n<p><span data-contrast=\"auto\">As the heart of your homecare agency,\u00a0it\u2019s\u00a0important to hire compassionate, reliable people who not only have the right credentials, but also align with your mission and values.\u00a0After hiring\u00a0your team,\u00a0establish\u00a0a structured onboarding and training process. Include information on your agency\u2019s policies, culture, and expectations.\u00a0Be sure to\u00a0review state-specific protocols and documentation requirements.\u00a0Lastly,\u00a0provide\u00a0ongoing professional development opportunities to support career growth and retention.<\/span><span data-ccp-props=\"{&quot;335559739&quot;:0}\">\u00a0<\/span><span data-ccp-props=\"{&quot;335559739&quot;:0}\">\u00a0<\/span><\/p>\n<h3><b><span data-contrast=\"auto\">Step 7: Market Your Services Locally<\/span><\/b><\/h3>\n<p><span data-contrast=\"auto\">Consider\u00a0establishing\u00a0referral relationships with hospitals,\u00a0rehab centers, and senior living communities.\u00a0Go beyond just word-of-mouth and create a multi-faceted marketing strategy that\u00a0utilizes\u00a0search engine optimization (SEO), local Google Business listings, social media ads,\u00a0email campaigns,\u00a0and print collateral to get the word out about your homecare agency.\u00a0<\/span><span data-ccp-props=\"{&quot;335559739&quot;:0}\">\u00a0<\/span><span data-ccp-props=\"{&quot;335559739&quot;:0}\">\u00a0<\/span><\/p>\n<h3><b><span data-contrast=\"auto\">Step 8: Launch Your Homecare Business<\/span><\/b><\/h3>\n<p><span data-contrast=\"auto\">The crowning moment in your\u00a0how to start a homecare agency\u00a0research\u00a0journey,\u00a0it\u2019s\u00a0time for launch.\u00a0In this step, the work is only beginning.\u00a0You\u2019ll\u00a0want to monitor KPIs such as client satisfaction, caregiver retention, and revenue.\u00a0Consider collecting feedback\u00a0from customers and employees\u00a0so you can adjust your operations\u00a0where needed.\u00a0You\u2019ll\u00a0also need to stay compliant with regulatory requirements\u00a0to ensure everyone\u2019s safety.<\/span><span data-ccp-props=\"{&quot;335559739&quot;:0}\">\u00a0<\/span><\/p>\n<h2><b><span data-contrast=\"auto\">Franchise with A Place At Home<\/span><\/b><\/h2>\n<p><span data-contrast=\"auto\">If handling\u00a0all\u00a0the above on your own sounds overwhelming,\u00a0there\u2019s\u00a0always the\u00a0option\u00a0of partnering with an established franchise like A Place\u00a0At\u00a0Home.\u00a0Whether\u00a0you\u2019re\u00a0looking to leave corporate life, exploring a\u00a0<\/span><a href=\"https:\/\/aplaceathome.com\/franchise\/career-change-for-nurses\/\"><span data-contrast=\"none\">career change as a nurse<\/span><\/a><span data-contrast=\"auto\">, or\u00a0considering\u00a0an investment\u00a0in a mission-driven business, in-home senior care\u00a0offers both impact and income potential.\u00a0<\/span><span data-ccp-props=\"{&quot;335559739&quot;:0}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Offering brand recognition, training and support,\u00a0proven operational systems, marketing guidance, and even multiple revenue streams, A Place\u00a0At\u00a0Home is\u00a0a great opportunity\u00a0for new and seasoned entrepreneurs looking for their next venture.\u00a0<\/span><span data-ccp-props=\"{&quot;335559739&quot;:0}\">\u00a0<\/span><span data-ccp-props=\"{&quot;335559739&quot;:0}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">To qualify for an A Place\u00a0At\u00a0Home\u00a0franchise, interested candidates must have\u00a0a net worth of $250,000 and at least $50,000 in liquid assets. Franchisees can expect to spend\u00a0between\u00a0$91,195\u00a0and\u00a0$166,012\u00a0in startup costs, which includes our\u00a0initial\u00a0franchise fee of $49,500.\u00a0<\/span><span data-ccp-props=\"{&quot;335559739&quot;:0}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">To learn more about our franchise opportunity,\u00a0<\/span><a href=\"https:\/\/aplaceathome.com\/franchise\/contact\/\"><span data-contrast=\"none\">fill out our franchise inquiry form<\/span><\/a><span data-contrast=\"auto\">, and a member of our team will be in touch with you to discuss\u00a0your\u00a0next\u00a0steps.\u00a0<\/span><span data-ccp-props=\"{&quot;335559739&quot;:0}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Thinking about starting a homecare agency?\u00a0It\u2019s\u00a0a lucrative idea.\u00a0\u00a0 The U.S. senior population\u00a0is\u00a0growing\u00a0every day\u2014along with\u00a0their overwhelming desire to age at home. Homecare agencies are in high demand, and that demand will only grow in the coming years.\u00a0In fact, the elderly care market is currently valued at\u00a0$53.29 billion.\u00a0Projected to\u00a0expand\u00a0at\u00a0a\u00a0compound annual growth rate of 9% between now and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":26306,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-26311","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Start a Homecare Agency<\/title>\n<meta name=\"description\" content=\"Learn how to start a homecare agency in 2026 with proven steps, insights, and support to launch your senior care business successfully.\" 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