3rd Annual A Place At Home Franchise Convention

September 15-17, 2021

Letter from CEO and President

Hello A Place At Home Franchise Family!

Welcome to your annual convention page! Thank you for setting aside the time to learn and grow as a leader where our corporate headquarters was founded in Omaha, Nebraska. 

The events of the last year have brought us many unique challenges. 2020-2021 has also inspired us to innovate, adapt, and grow. Now, more than ever, we are extremely grateful to be in this resilient industry. In our short 4 years as a franchise family we have navigated major historical moments with determination and fortitude. Your efforts to continue supporting your communities and protect our nation’s seniors have filled us with great pride. We know we can count on you to continue to be there for the senior population in your community as our nation recovers.

Our hope for you at our annual convention is to listen and learn. This year’s theme is ELEVATE YOUR TEAM. America is changing. Instead of putting clients’ interests alone first, we must also prioritize the interest of our caregivers. Focusing on work-life balance, career advancement, and company policies will create better employee experiences which translate into better financial results. We hope you will discover new ideas and become reinvigorated to build towards a stronger future after you leave the convention. 

More importantly, this time is meant for all of you to get to know each other and to know that you’re never alone. This APAH Franchise family will always have your back. We will grow together, have fun together, and conclude with the awards ceremony, celebrating each other’s achievements together!

Lastly, we want to recognize the many great sponsors who continue to partner with us to support our convention. Your attendance will be a testament to your commitment to our APAH Franchise system. We will take this challenging time and continue to use it as an opportunity to build an even stronger brand for our nation’s seniors and caregivers.


Dustin Distefano, CEO

Jerod Evanich, President

Schedule of Events

The tentative schedule of events is below.

Agenda: September 15-17, 2021

We’re excited to see you at the 2021 A Place At Home Franchise Convention! A block of rooms has been reserved at the Courtyard by Marriott Omaha Aksarben Village.

Wednesday, September 15

3:30-4:30 p.m. – Registration and Booth Setup at the Courtyard by Marriott Omaha Aksarben Village

6:00-8:00 p.m. – Welcome Reception sponsored by Home Care Pulse and KreativElement at Beacon Hills

Thursday, September 16

9:00-9:45 a.m. – Jerod Evanich, President/Co-Founder, A Place At Home Franchise: What’s next?

9:45-10:00 a.m.Natalie Watts and Jerome Philips, FAC Members Update

10:00-10:45 a.m.Kire Madsen, VP of Customer Success, Home Care Pulse (Gold Sponsor): 5 Strategies to Improve Caregiver Recruitment and Retention

15 min break/sponsor booth time

11:00-11:25 a.m. – Bob Volpe, Volpe Consulting and Accounting Services (Platinum Sponsor)

11:30-12:15 p.m. –  Aubre Phillips, Brand Engagement Specialist, A Place At Home Franchise: Turning Caregivers into Brand Ambassadors

12:15-12:20 p.m.  Chandra Miller, Owner, Commercial Interior Solutions (Silver Sponsor): Boosting Productivity with an On-Brand Office

1-hour lunch break/sponsor booth time

1:30-1:55 p.m.Oscar WeathersbyClearCare (Platinum Sponsor): New Innovations from ClearCare

2:00-2:15 p.m.Jared Wills, Senior Vice President, INSPRO (Platinum Sponsor): Insurance Marketplace

2:15-2:30 p.m. – Mari Bird, Business Development and Consulting, KreativElement (Gold Sponsor): The Secret to Leadership

2:30-2:35 p.m.Cameron Olshansky, Customer Marketing Manager, CAREAcademy.com (Silver Sponsor): CareAcademy: Caregiver Training & Compliance Management Platform

2:35-3:00 p.m.Traci Staczek, Strategic Partnerships & Client Relations, A Place for Mom (Platinum Sponsor): Elevate Your Team – Strategic Practices for Turning Your Digital Leads into Clients

30 min break/sponsor booth time

3:30-4:30 p.m. – Keynote Speaker: Cara Silletto, President and Chief Retention Officer, Magnet Culture: Staying Power: How to Keep Employees Longer

4:45-5:00 p.m.Close of Day 

6:00-7:00 p.m. – Cocktail Hour with “Spirit Guide” Alzuri from Spirit World. Event Sponsored by HR Systems, Paradigm, Commercial Interior Solutions, Franchise Resource, and CareAcademy

7:00-9:00 p.m. – Dinner at Spirit World

Friday, September 17

9:00-9:30 a.m. – Aubre Phillips, Brand Engagement Specialist, A Place At Home Franchise: Welcome and Introduction to CARE Recruit and Retention

9:30-12:00 p.m. – Round Table

30 min lunch break/sponsor booth time

12:30-12:55 p.m. – Joe Sova, President and Founder, Ideal Payroll Services (Platinum Sponsor)

1:00-2:30 p.m. – Round Table

20 min break/sponsor booth time

2:50-2:55 p.m. Phil Fager, Partner Account Manager, BKE (Silver Sponsor): Bookkeeping Express Demo

2:55-3:00 p.m. – Doug Pedersen, President, HR Systems (Silver Sponsor): HR, did you know?

3:00-3:30 p.m.Dustin Distefano, Closing from the CEO/Co-Founder

1-hour break/sponsor booth time

4:30-5:00 p.m. – Ollie the Trolley picks up Franchisees

5:00-8:00 p.m. – Franchisee Team Event at Topgolf

8:00-10:00 p.m. – Dinner and Awards Ceremony at Topgolf. Event Sponsored by Volpe Consulting & Accounting Services, Ideal Payroll, ClearCare, AgingCare, and INSPRO

10:00-10:30 p.m. – Ollie the Trolley picks up Franchisees

Thank You to Our 2021 Sponsors

Platinum Sponsors

Volpe Logo

Franchise Accounting is our specialty. Volpe Consulting & Accounting Services is a full-service accounting firm providing financial services for small businesses, start-ups and franchises. 

Contact Information:

Apple Volpe
2388 Schuetz Rd. Ste A34
St. Louis, MO 63146
314-300-4699, Ext. 1

Ideal Payroll Service helps small business owners simplify their payroll processing, timekeeping, HR, and more. Ideal provides personalized service and state-of-the-art technology to streamline the payroll process for small businesses. Services include payrollpayroll tax, and more.

Contact Information:

Joe Sova

ClearCare is the leading web-based operating platform for home care agencies. Our secure, HITRUST CSF Certified platform powers over 4,000 agencies, including 8 of the largest 10 home care enterprises, which in turn employ over 500,000 caregivers.

Contact Information:

150 Spear St. Suite #1550
San Francisco, CA 94105
(800) 449-0645


AgingCare at A Place For Mom helps families in their journey to find a quality in-home care provider to meet their care needs, connecting them with providers within our network through our digital leads programs. Additionally, we support providers with staffing needs through our caregiver lead program, matching caregivers seeking employment to providers hiring in each market. As a preferred partner with A Place At Home, franchise owners have exclusive benefits with AgingCare at A Place For Mom to achieve specific client acquisition and caregiver recruitment goals.

Contact Information:

Traci Staczek, Manager, Home Care Account Acquisition
T: (239) 594-3212 | F: (239) 594-3207


Jared Wills and INSPRO are able to provide assistance with all insurance needs for Franchisees across the Country.

Contact Information:

Senior Vice President | Producer

Gold Sponsors

Home Care Pulse logo

The best marketing is a great client experience, and the best recruiting is a great employee experience. Home Care Pulse is the first care intelligence platform—a tool that combines experience management, training, and reputation management into one platform so that home care agencies can 1) use feedback surveys to learn where to improve client/employee experience, 2) implement training to make the improvements happen, and 3) manage their reputation to power marketing and recruitment.

Contact Information:



“We are a group of passionate, creative marketers based in Omaha. We look at marketing as an opportunity to tell stories that foster recognition and brand loyalty. With the latest technologies and techniques, we use social mediaweb designcopywritingdigital ads & SEOphotography, and video to create dynamic, shareable content and represent your unique qualities in the best possible light.”

Contact Information:


Silver Sponsors

HR Systems logo

When it comes to PEOPLE MANAGEMENT HR Systems is the right choice. We are dedicated professionals who provide customized human resource services to each client we serve. We support small, medium, and large organizations with their HR needs with customized services.

Contact Information:

Doug Pedersen
(C) 402-490-8850
(F) 866-883-6494

Paradigm simplifies VA and LTCI billing for long-term care providers and gets them paid faster. Our billing platform, historical audits, advanced funding, and ongoing support allows providers to focus on providing quality care and growing their business.

Contact Information:

11900 Biscayne Blvd, Suite 105
Miami, Florida 33181
(O) 786-254-7688

CareAcademy Logo

CareAcademy creates online training that empowers senior care professionals to deliver the highest caliber of service and improve the lives of older adults. More than 200,000 direct care workers are learning and growing professionally through CareAcademy. Coupled with its advanced reporting, training, and compliance management dashboard, CareAcademy is an end-to-end, scalable training solution that transforms home care businesses into efficient industry leaders.

Contact Information:

Email: hello@careacademy.com

Franchise Resource

Franchise Resource provides professional and reliable bookkeeping services to franchise owners around the country.  We strive to understand each franchise brand we work with and create a customized solution that works best for their franchisees. 

Contact Information:

Dillon Towey
17117 Oak Drive, Ste F
Omaha, NE  68130
Phone #: 402-720-9246
Commercial Interior Solutions

Chandra and Matt Miller are the co-owners of Commercial Interior Solutions, a women and veteran-owned business.   CIS specializes in commercial furniture and flooring bringing value to your project with our expertise and commitment to making your dream space a reality by providing the right solutions to fit your esthetics and budget!

Contact Information:

Chandra Miller

BKE offers a team of experienced In-Home Senior Care bookkeepers to manage your bookkeeping and financial reporting.  Our team provides timely bank account and credit card reconciliation with as little input from you as possible so you can focus on running your business.  We accurately track your revenue and expenses to provide an increased understanding of your business through our bookkeeping and analytics portal called Insight.  Through Insight we produce up-to-date Balance Sheets and Income Statements with valuable data and analytics to help support your business.

Contact Information:

Phil Fager

Bronze Sponsors

AG offers print and online solutions, including your A Place at Home vehicle wraps and marketing material – on-time, on-budget and with a visual that’s sure to impress.

Contact Information:

Bridget Cashman, Account Manager
O: 905.571.3300
C: 416-660-3316
TF: 888.290.7776

Creative J Logo

The Creative J – Geiger is the source for getting your marketing message seen and heard, using print and promo items from the A Place At Home webstore. Apparel, print, promos, signage and more — The Creative J – Geiger will work with you to help you build and maintain your franchise business.

Contact Information:

Jill Adams
402-384-2820 ext 10
APAH Webstore: APAH.brandingbygeiger.com

Hurricane Marketing

Since 2012, Hurricane Marketing Enterprises has been providing expert knowledge on all things sales and marketing in the Home Care industry.  Today, Hurricane Marketing Enterprises has taken the world by storm, helping companies catapult their businesses to the next level and beyond.  Through our coaching program, online training courses, and live events, Hurricane Marketing Enterprises has helped thousands of companies land record-breaking results.  

Contact Information: